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Email Marketing for E-Commerce — Klaviyo and Omnisend Management That Delivers 51x-211x
Email ROAS

TL;DR
Digital Rocket manages email and SMS marketing for e-commerce brands using Klaviyo and Omnisend. Our documented email results include a 211.12 ROAS for a gourmet food brand and a 51.13 ROAS for a custom art brand — with email open rates reaching 70%, double the industry average. Klaviyo Partner and Omnisend Partner.

What Is Included

Platform setup and migration — domain authentication (SPF, DKIM, DMARC), list hygiene, segmentation, deliverability optimisation
Automated email flows — welcome series, abandoned cart, post-purchase, browse abandonment, win-back, VIP customer
Campaign management — design, copy, segmentation, A/B testing, send time optimisation
Abandoned cart and checkout recovery — $19 per recovered customer vs $5 industry standard
Integration with paid acquisition — suppress customers from prospecting, sync for lookalikes, align promo messaging

Results

211.12 email ROAS — Greek Flavours, peak week December 2024
51.13 email ROAS — Mountain Metal Arts, peak week
70% email open rates — Mountain Metal Arts, 2x industry average
$19 per abandoned checkout recovered — vs $5 industry standard
57.75 email ROAS — Nanocumin, supplements brand
0.49% → 0.93% form sign-up rate — Mountain Metal Arts, through optimisation

Pricing

Email marketing starts from $1,500/month as a standalone service. Included in full-stack engagements. Platform costs (Klaviyo/Omnisend) paid separately by client. Setup and migration quoted separately based on list size.

Frequently Asked Questions

Klaviyo for brands with larger lists (10,000+) and complex segmentation. Omnisend for brands wanting email and SMS in one platform with simpler pricing. We are partners with both.

Our documented results range from 27x to 211x. Email consistently delivers the highest ROI of any marketing channel because you are reaching customers who already know your brand.

Core flows (welcome, abandoned cart, post-purchase) live within 2-3 weeks. Complete system with all flows, segmentation, and templates: 4-6 weeks.

Yes. All email copy, template design, and A/B testing handled by our team. You review and approve before anything sends.

Email turns paid acquisition into profitable long-term growth. We coordinate email with Meta and Google Ads — suppressing existing customers from expensive prospecting and retargeting subscribers who have not purchased recently.

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