Digital Rocket
6 years  ·  115+ clients  ·  5 countries Start the check
For franchisors running paid recruitment

The real reason your franchise pipeline stalls.

Five systems decide whether recruitment spend turns into signed franchisees. This check grades all five, scores you out of 100 and names the leaks costing you the most.

Start the check →
Free  ·  About 4 minutes
System 1 of 5  ·  Tracking

Do you know your exact cost per signed franchisee?

Not cost per lead. Cost per signed franchise agreement.

Choose one to begin ↓
Free  ·  About 4 minutes
3 of 5Checks most franchisors fail
~20Questions, it branches
4 minStart to score
$0To see your result
What the check looks at

Five valves between ad spend and a signed franchisee.

Spend enters on the left. Most of it never reaches the right. The check finds which valves are open, in the order they cost you.

$Spend in
01Tracking Can you trace one dollar to one signed agreement? Most leak here
02Qualification Does anything filter a candidate before sales does? Most leak here
03Sales process Is the close a path, or does it depend who picks up? Usually holds
04Speed How long does a funded candidate wait for a reply? Most leak here
05Quality at scale What happened to lead quality when budget rose? Usually holds
✓Signed

Most franchisors fail three of the five. The check tells you which three.

Find my three →
What you get back

A diagnosis, not a lead magnet.

Sample result  ·  your readiness score
44/ 100
Scaling now would multiply the gaps.
Broken
Tracking
Broken
Qualification
Leaking
Sales Process
Leaking
Speed and Follow-Up
Solid
Quality at Scale
Every row carries its own one line diagnosis. Example: "You are scaling on estimates. Your cost per signed number cannot currently be trusted."
Part one  ·  On screen, in four minutes

Your score and the five system read.

A readiness score out of 100, then every system marked SOLID, LEAKING or BROKEN with the one line reason why. That is the panel on the left, filled in with your own answers.

Part two  ·  In your inbox, ready to forward

Your top three leaks, ranked by what they cost.

What each one costs at your own numbers, the math on the awards you said you want next year, and the order to fix them in. Written to be forwarded to whoever else owns the decision.

Fix it yourself, hand it to your team, or hand it to the agency you already have. The list is the same list.

50+ franchises sold on this exact fix order.

Resicert, a property inspection franchise across Australia and New Zealand, had fired five agencies before us. Over a six year engagement we rebuilt recruitment in the same order this check uses, so growth was judged by candidate economics instead of lead volume. Verified, not estimated.

Franchise · Resicert · 6-year client
50+
Franchises sold across a six-year engagement
Resicert · AU & NZ · Verified case · Clutch
Signed revenue · Verified
From those franchise awards Resicert · six-year engagement
$4M+
Qualified leads · Verified
Cost per lead fell A$43.75 to A$18.39 Resicert · six-year engagement
58%
Video testimonial Paul, Resicert
Paul · Resicert
Fired 5 agencies before Digital Rocket. Still here, 6 years on. Verified on Clutch
Before you start

Built for franchisors already recruiting.

You will get the most from it if
  • You have 5 or more franchisees or territories
  • You are running paid recruitment, or about to
  • Someone on your side owns the number
  • You would rather hear where it breaks than be sold to
If you are under 5 franchisees
  • The check will tell you so, plainly
  • You get the order that gets you to ready instead
  • No pitch, no follow-up barrage

Serious candidates validate with existing operators before they sign. Under five there is nobody for them to call, and deals die there no matter how good the ads are. We would rather tell you that now than take your money for six months first.

Before you start

What franchisors ask before they start.

Your readiness score out of 100 and the five-system read on screen, then the three leaks ranked by what they cost at your numbers in your inbox, with the order to fix them in. It is the same list whether you fix it yourself, hand it to your team, or hand it to the agency you already have.
No. Several questions ask whether you know a number, not what it is, because not knowing your cost per signed franchisee is itself a result. If you do know last year's recruitment spend, lead count and signed deals, keep them close: the breakdown can then put figures on each leak instead of ranges.
No. The result is a diagnosis, on screen and in your inbox, and nothing in it asks you to buy. If it shows a fit and you want the numbers walked through, the email tells you how to book a review. If it shows you are early, it says so and gives you the order to get ready instead.
Yes, and expect a different kind of result. Serious candidates validate with existing operators before they sign, so under five there is nobody for them to call and deals die there regardless of how good the ads are. The check will say so plainly and give you the order of things to put in place so that paid recruitment works when you do start.
The check

Four minutes for an honest answer.

You will know which of the five systems is costing you the most, what it costs at your numbers, and what to fix first.

Start the check →
Free  ·  About 4 minutes
Find profit leaks