Vocational Training · Online Courses · Certification Programs
Enroll Qualified Students
Not Just Fill Your Calendar.
❌ Low Lead Quality?
❌ Can’t Tell What’s Working?
❌ No Clear Digital Strategy?
As Seen On
As Seen On
Is This Right For Your Business?
- B2B businesses selling high-ticket products/services ($50K+)
- Companies with dedicated sales teams
- Businesses with established lead intake forms
- Organizations struggling with Meta ad performance
- Companies wanting predictable, scalable lead generation
Why Training Provider Ad Campaigns Don't Convert
Hit and miss
results
Quality
deteriorates
No priority
for sales
Limited targeting
options
No lead
differentiation
Hit and miss results
Quality deteriorates
No priority for sales
Limited targeting
No lead
differentiation
and start filling cohorts with the right students
Introducing
The No BullSh*t
Training Provider Growth Plan
Before Scaling Ad Spend
Identify and fix:
Profit leaks, data loss, improve profitability
Stop micro managing
Start growing
How It Works
Smart Funnel Setup
Smart Funnel Setup
We use your ideal customer profile as a benchmark to filter out unqualified leads.
Better data optimizes your algorithm faster. More data requires more ad spend and time to optimize.Too much data never optimizes.
Better data optimizes your algorithm faster. More data requires more ad spend and time to optimize.Too much data never optimizes.
Our purpose is to help you make more money. Anyone not reporting on profits is hiding losses. We are no BS.
No BS Reporting
Our purpose is to help you make more money. Anyone not reporting on profits is hiding losses. We are no BS.
Sales & Marketing Alignment
No more finger-pointing between teams. Clear qualification metrics create complete transparency about lead quality.
Sales & Marketing Alignment
No more finger-pointing between teams. Clear qualification metrics create complete transparency about lead quality.
The Transformation
| Before | After | |
|---|---|---|
| Lead Quality | High volume, low intent | Enrolment-ready enquiries |
| Conversion Tracking | Broken or missing | Every touchpoint measured |
| Campaign Structure | One campaign, all audiences | Separated by intent and stage |
| Launch Performance | Cannibalises evergreen | Isolated windows, clean ROAS |
| Cost Per Enrolment | Rising with no clear cause | Falling as data compounds |
What This Looks Like for Training Providers
Vocational Training · United Kingdom · Google Ads
98% CPL Reduction - From £257 to £5.28 Per Lead
- 98% CPL reduction - from £257 to £5.28 per lead
- 221 leads in a single week at £6.25 CPL
- 665 leads in one month at an average £9.27 CPL
Professional Certification · United States · Google + Microsoft Ads
5.20x Google ROAS in 6 Months - Plus a Brand New Bing Channel From Scratch
"I really appreciate the effort your team put forth and have seen a night and day difference between you and our previous agency. They actually do their homework and actively work our keywords and make adjustments accordingly."
- Glen H., Founder- 5.20x Google ROAS - up from 2.65x in 6 months (96% improvement)
- More than double YoY revenue
- 4.49x Bing ROAS - launched from scratch, now a reliable second channel
Teacher Resources & Online Courses · United States · Meta Ads
8.74x ROAS on a 9-Day Launch - Record Revenue From Day One
"We had the best day 1 yesterday of any launch we've ever had!"
- Client Team · Flagship Program Launch · July 2025- 8.74x ROAS on a 9-day summer course launch
- 6,455 webinar registrations at $0.60 per lead
- $7,000 weekly profit goal hit ahead of schedule
Our team has:
Meta ad spend
leads generated
success rate
We worked with industry leaders including:
Is This Right for Your Vocational Training Business?
The system delivers the most value for:
✅ You offer accredited or professional training programmes with a course fee of $500+
✅ You have at least one person handling enrolment enquiries
✅ You’re currently running, or have run, Google or Meta Ads with disappointing results or unclear attribution
✅ You’re tired of enquiries that go cold, can’t commit, or were never serious about enrolling
✅ You want predictable cohort intake – not a spike around one launch and silence for three months
Apply to get
Qualified Leads
Frequently Asked Questions
Yes. Vocational training is one of Google’s strongest use cases. Prospective students search for specific qualifications by name (NVQ Level 3, City & Guilds, state certifications), which means your ads reach people who are already decision-ready. In one engagement, we generated 221 leads in a single week at £6.25 CPL for an electrical training school.
Usually both. The most common culprits are: broken or misconfigured conversion tracking (which makes the algorithm optimise against bad signals), campaigns that blend all audience types into a single structure (preventing per-segment optimisation), and landing pages with too much navigation and no form above the fold. We audit all three before touching the budget.
It depends on your offer type. Google captures existing demand — people actively searching for a course. Meta creates demand, reaching people who match your student profile but haven’t started searching yet. For most training providers, Google should come first. Once Google is profitable and structured, Meta is the logical next channel for scaling cohort intake and running launch campaigns. We manage both.
Most clients see meaningful CPL improvements within 6–8 weeks of a tracking and structure rebuild. In our UK electrical training engagement, the account went from £257 CPL to under £10 within 60 days – without increasing the weekly budget. The speed depends almost entirely on how quickly clean conversion data accumulates after the tracking fix.