You've unlocked your training. In this 22-minute video , Ivan Janku and Mike Moll walk through every
part of your marketing and tracking that has to be right before a high-ticket service
business can scale.
Want us to look at your funnel? If you'd like to get our help understanding your funnel better, book a Profit Leaks
evaluation and we'll show you exactly where it breaks.
Profit Leaks Evaluation Free · 30 min · no pitch
What has to be true before you scale Eleven gaps, and the timestamp where each one is covered. Click any line to jump to it.
00:00 What this fixes, and who it is for
Ivan Janku and Mike Moll, and why they recorded it 02:22 Seven things that have to be right before you spend more
Scale a broken funnel and you only lose money faster 03:20 Your industry is not the reason it is not working
Law firm, franchisor, training provider: the same math 04:10 You are counting leads when you should be counting customers
And the buying cycle runs longer than your reporting window 05:51 Every click you pay for lands on a page that cannot hold it
What a page that converts looks like, and what yours probably does 07:00 Most of the people you are paying for are on a phone
If mobile is an afterthought, the spend does not work at all 10:43 The algorithm is optimising for the wrong people
Feed it real outcomes and it starts finding buyers, not form fillers 12:03 Your form is doing the qualifying, and doing it badly
How many hoops you can ask for, and where to put them 14:50 You cannot name which ad produced your last sale
First click through to closed revenue, and back into the platform 16:01 Sales is spending its day on leads that were never going to buy
Green, Amber, Red: graded on arrival, worked in that order 20:00 What it looks like once it has been running for years
One client, the real numbers, and what compounding looks like 