{
    "schema": "https://digitalrocketads.com/sources/proof-ledger.schema.json",
    "ledger": {
        "name": "Digital Rocket public proof ledger",
        "url": "https://digitalrocketads.com/sources/proof-ledger.json",
        "canonical_site": "https://digitalrocketads.com/",
        "last_reviewed": "2026-08-10",
        "owner": "Digital Rocket",
        "review_policy": "Only claims marked named_public or source_registered are reusable on public pages. Private figures stay out of HTML, schema, and llms.txt."
    },
    "claim_status_values": {
        "blocked": "Never use publicly.",
        "private_sales_only": "Sales calls only, not website, PR, schema, or llms.txt.",
        "anonymous_public": "Public use allowed without client name or logo.",
        "named_public": "Public use allowed with the named source shown.",
        "source_registered": "Approved, source-backed, date-stamped, and reusable."
    },
    "claims": [
        {
            "proof_id": "ashoori-001",
            "vertical": "immigration",
            "client_or_source": "Ashoori Law",
            "claim": "Ashoori Law approved a 760% marketing revenue increase for public use.",
            "metric_type": "relative_growth",
            "value": "760%",
            "approval_level": "source_registered",
            "approved_public_wording": "Ashoori Law approved the public relative result: a 760% marketing revenue increase.",
            "last_checked": "2026-07-09",
            "public_naming_rule": "Named public use allowed for the relative growth result; absolute dollars, signed-case counts, case mix, and return figures stay private."
        },
        {
            "proof_id": "resicert-001",
            "vertical": "franchise",
            "client_or_source": "Resicert",
            "claim": "Resicert sold 50+ franchises across a six-year engagement with Digital Rocket.",
            "metric_type": "count_duration",
            "value": "50+; six years",
            "approval_level": "source_registered",
            "approved_public_wording": "Resicert sold 50+ franchises across a six-year engagement with Digital Rocket.",
            "last_checked": "2026-07-09",
            "public_naming_rule": "Named public use allowed. CPL figures require reapproval before reuse."
        },
        {
            "proof_id": "primary-pond-001",
            "vertical": "vocational_training",
            "client_or_source": "Primary Pond",
            "claim": "Primary Pond is approved as new-member launch proof.",
            "metric_type": "outcome_type",
            "value": "new members",
            "approval_level": "source_registered",
            "approved_public_wording": "Primary Pond is approved as new-member launch proof.",
            "last_checked": "2026-07-09",
            "public_naming_rule": "Use new-member outcome language. Registration cost, revenue, and spend figures require reapproval before reuse."
        },
        {
            "proof_id": "elec-training-001",
            "vertical": "vocational_training",
            "client_or_source": "Elec Training",
            "claim": "Elec Training moved from GBP 257 to GBP 5.28 cost per lead.",
            "metric_type": "money",
            "value": "GBP 257 to GBP 5.28",
            "approval_level": "source_registered",
            "approved_public_wording": "Elec Training moved from GBP 257 to GBP 5.28 cost per lead.",
            "last_checked": "2026-07-09",
            "public_naming_rule": "Named public use allowed in vocational training context."
        },
        {
            "proof_id": "myttconline-001",
            "vertical": "vocational_training",
            "client_or_source": "myTTConline",
            "claim": "myTTConline produced 2.99x return across 21 consecutive months.",
            "metric_type": "multiplier_duration",
            "value": "2.99x; 21 months",
            "approval_level": "source_registered",
            "approved_public_wording": "myTTConline produced 2.99x return across 21 consecutive months.",
            "last_checked": "2026-07-09",
            "public_naming_rule": "Named public use allowed in vocational training context."
        },
        {
            "proof_id": "prestige-modular-coolrooms-001",
            "vertical": "high_ticket_b2b",
            "client_or_source": "Prestige Modular Coolrooms",
            "claim": "Prestige Modular Coolrooms closed 98 sales in 2025.",
            "metric_type": "count",
            "value": "98",
            "approval_level": "source_registered",
            "approved_public_wording": "Prestige Modular Coolrooms closed 98 sales in 2025.",
            "last_checked": "2026-08-06",
            "public_naming_rule": "Named public use allowed. Source: PMC sales tracking, DR reporting, 2025 full year."
        },
        {
            "proof_id": "prestige-modular-coolrooms-002",
            "vertical": "high_ticket_b2b",
            "client_or_source": "Prestige Modular Coolrooms",
            "claim": "Prestige Modular Coolrooms grew closed sales 158%, from 38 in April to December 2024 to 98 in full-year 2025.",
            "metric_type": "relative_growth",
            "value": "+158%; 38 to 98",
            "approval_level": "source_registered",
            "approved_public_wording": "Prestige Modular Coolrooms grew closed sales 158% in one year, from 38 (Apr-Dec 2024) to 98 (FY2025).",
            "last_checked": "2026-08-06",
            "public_naming_rule": "Named public use allowed. The 2024 baseline is a nine-month period (April to December) and must be described as such wherever the growth figure is used."
        },
        {
            "proof_id": "prestige-modular-coolrooms-003",
            "vertical": "high_ticket_b2b",
            "client_or_source": "Prestige Modular Coolrooms",
            "claim": "Prestige Modular Coolrooms generated 1,017 leads in 2025 at a $50.99 AUD blended cost per lead.",
            "metric_type": "money",
            "value": "1,017 leads; $50.99 AUD blended CPL",
            "approval_level": "source_registered",
            "approved_public_wording": "1,017 leads in 2025 at a $50.99 AUD blended cost per lead across Meta and Google.",
            "last_checked": "2026-08-06",
            "public_naming_rule": "Named public use allowed. All monetary figures must be labelled AUD. The honest caveat travels with this claim: blended CPL barely moved year on year ($52.13 to $50.99 AUD)."
        },
        {
            "proof_id": "prestige-modular-coolrooms-004",
            "vertical": "high_ticket_b2b",
            "client_or_source": "Prestige Modular Coolrooms",
            "claim": "Prestige Modular Coolrooms generated $1.4M+ AUD in new lease contract value in 2025.",
            "metric_type": "money",
            "value": "$1.4M+ AUD",
            "approval_level": "source_registered",
            "approved_public_wording": "$1.4M+ AUD in new lease contract value generated in 2025 (98 closed sales x $14,400 AUD average deal).",
            "last_checked": "2026-08-06",
            "public_naming_rule": "Named public use allowed. Must be labelled AUD and presented as contract value entered during 2025, not as revenue recognised. The $14,400 AUD average deal is 18 months at $800 AUD per month."
        },
        {
            "proof_id": "prestige-modular-coolrooms-005",
            "vertical": "high_ticket_b2b",
            "client_or_source": "Prestige Modular Coolrooms",
            "claim": "Prestige Modular Coolrooms reduced Google cost per lead 29%, from $99.22 AUD to $70.85 AUD.",
            "metric_type": "money",
            "value": "-29%; $99.22 to $70.85 AUD",
            "approval_level": "source_registered",
            "approved_public_wording": "Google cost per lead fell 29%, from $99.22 AUD to $70.85 AUD, while Google lead volume grew 139% (101 to 241).",
            "last_checked": "2026-08-06",
            "public_naming_rule": "Named public use allowed. Must be labelled AUD. 2024 and 2025 are full-year Google figures."
        },
        {
            "proof_id": "prestige-modular-coolrooms-006",
            "vertical": "high_ticket_b2b",
            "client_or_source": "Prestige Modular Coolrooms",
            "claim": "Prestige Modular Coolrooms provided two attributable quotes for public use.",
            "metric_type": "testimonial",
            "value": "Lauder, Feb 2026 sync call; Fajardo, Clutch review, Apr 2026",
            "approval_level": "source_registered",
            "approved_public_wording": "Marty Lauder, Senior Account Manager, Prestige Modular Coolrooms, February 2026 sync call (unprompted). Jesseca Fajardo, Administration Manager, Clutch review, five stars, April 2026.",
            "last_checked": "2026-08-06",
            "public_naming_rule": "Named public use allowed with the speaker, role, and date shown. Quotes must be reproduced verbatim and must not be trimmed in a way that changes their meaning."
        },
        {
            "proof_id": "furnishx-001",
            "vertical": "high_ticket_b2c",
            "client_or_source": "FurnishX",
            "claim": "FurnishX Meta leads grew 503%, 143 in 2023 to 863 in 2024.",
            "metric_type": "relative_percent",
            "value": "+503%; 143 to 863",
            "approval_level": "source_registered",
            "approved_public_wording": "FurnishX grew Meta leads 503%, from 143 in 2023 to 863 in 2024.",
            "last_checked": "2026-08-10",
            "public_naming_rule": "Named public use approved by Ivan Janku 2026-08-10. Source: DigiSim backend data, Meta Ads reporting."
        },
        {
            "proof_id": "furnishx-002",
            "vertical": "high_ticket_b2c",
            "client_or_source": "FurnishX",
            "claim": "FurnishX generated $1.47M AUD backend revenue in 2024 from 50 won clients.",
            "metric_type": "currency",
            "value": "$1.47M AUD; 50 won clients",
            "approval_level": "source_registered",
            "approved_public_wording": "$1.47M AUD in backend revenue from 50 won clients in 2024.",
            "last_checked": "2026-08-10",
            "public_naming_rule": "Named public use approved by Ivan Janku 2026-08-10. Source: DigiSim backend data."
        },
        {
            "proof_id": "furnishx-003",
            "vertical": "high_ticket_b2c",
            "client_or_source": "FurnishX",
            "claim": "FurnishX cost per green (qualified) lead was $416.70 AUD across 407 qualified leads.",
            "metric_type": "currency",
            "value": "$416.70 AUD; 407 qualified leads",
            "approval_level": "source_registered",
            "approved_public_wording": "$416.70 AUD per qualified (green) lead across 407 qualified leads.",
            "last_checked": "2026-08-10",
            "public_naming_rule": "Named public use approved by Ivan Janku 2026-08-10. Source: DigiSim backend data. Engagement ended March 2025; page discloses the softer second year."
        }
    ],
    "blocked_public_claims": [
        {
            "pattern": "Ashoori absolute dollar figures, signed-case counts, case mix, cost-per-signed-case figures, private multiples, or private percentage claims",
            "rule": "Do not publish unless reapproved."
        },
        {
            "pattern": "Resicert cost-per-lead values or percentage-reduction claims",
            "rule": "Do not publish unless reapproved."
        },
        {
            "pattern": "Primary Pond exact member count, registration cost, revenue, spend, return, or purchase figures",
            "rule": "Do not publish unless reapproved."
        },
        {
            "pattern": "$200 to $600 cost-per-signed-case benchmark",
            "rule": "Do not publish except on a manually approved correction or research page that debunks it."
        },
        {
            "pattern": "HubSpot Partner",
            "rule": "Do not publish."
        }
    ],
    "supporting_files": [
        "https://digitalrocketads.com/sources/source-registry.csv",
        "https://digitalrocketads.com/sources/ai-citation-manifest.json",
        "https://digitalrocketads.com/sources/launch-readiness.json"
    ]
}