Prestige Modular Coolrooms, an Australian B2B coolroom and freezer supplier, grew from 38 closed sales in April to December 2024 to 98 in full-year 2025, a 158% increase, across Meta and Google. That is 1,017 leads at a $50.99 AUD blended cost per lead and roughly $1.4M AUD in new lease contract value, at an average deal of $14,400 AUD over 18 months.
The public proof shows closed sales growth and the tracked mechanism.
Modular coolroom and freezer supplier, Australia · Service: Meta Ads, Google Ads, website and landing pages · Client since April 2024
Prestige Modular Coolrooms leases modular coolroom and freezer units to Australian hospitality and food service operators. Both ad channels were structurally broken when we took over in April 2024: Google had no conversion history to learn from, and Meta was starved by narrow interest audiences. Rebuilding both in the same year took the business from 38 closed sales to 98.
The situation. Melbourne-based with national coverage, selling monthly lease agreements at $800 AUD a month, 18 months per deal and 1.33 units per sale. The demand was there. The acquisition engine was not.
What was missing. Google had been inactive long enough that the algorithm had no conversion history: exact match bought quality at prohibitive CPCs, broad match cut cost and quality together. Meta ran narrow interest audiences that starved delivery. April to December 2024 closed 38 sales and hit the 6 to 7 a month target twice.
What changed. A Google rebuild on Performance Max and a Meta move to Advantage+ landed in the same year, with AI UGC video creative and green, amber, red lead grading behind them. Full-year 2025 closed 98 sales, up 158%.
Prestige Modular Coolrooms approved these figures for public use. 1,017 leads in 2025 at a $50.99 AUD blended cost per lead, roughly $1.4M AUD in new lease contract value, and monthly sales targets hit in 6 of 12 months against 2 of 9 the year before.
The public proof shows closed sales growth and the tracked mechanism.
Busy, busy, busy. We’re getting a lot of inquiry - Sydney, Melbourne, constant, constant inquiries. Not just single units going out either. We’ve got inquiries for multiple units at a time. And a lot of repeat customers coming back wanting more units in different states.
We’re satisfied with how Digital Rocket has handled the project.
Six changes, two of which did most of the work. The Google rebuild and the Meta creative shift landed in the same year, and the combination drove the 158% jump. Neither channel alone would have done it.
Meta, the Advantage+ transition. In April 2025 we moved primary prospecting off manual interest targeting and onto Advantage+. More consistent cost per lead, and reach into buyer segments we had not manually identified. The biggest strategic shift of the year.
Creative, AI UGC video and vertical formats. AI-generated UGC-style video became the top performing format: a consistent cost per lead near $40 AUD with 4 to 6 months of creative longevity, against the usual 4 to 6 weeks before fatigue. Vertical formats outperformed square and portrait by 25 to 40% and became the default by Q3 2025.
Value Rules, regional bid control. Granular regional bids without losing Advantage+ automation. By December 2025 QLD and NSW ran at roughly $20 AUD per lead while VIC held $40 to $50.
Google, Performance Max and a structural rebuild. PMax launched in November 2024 with sub $50 AUD cost per lead in its first learning phase. 2025 added consistent DSA conversions, exact-match segmentation, ad group consolidation and a September Demand Gen launch. Net: cost per lead down 29%, lead volume up 139% in one year.
Event awareness integration. Three awareness campaigns tied to industry events: Food Service Melbourne Expo in May, Fine Food Show in September reaching about 50,000 unique accounts, and Food and Hospitality in October. They built recognition with exactly the right buyers, drove booth traffic, and fed remarketing audiences back into the conversion campaigns.
Green, amber, red lead qualification. The same qualification system Digital Rocket runs on franchise and legal accounts, giving the sales team one consistent filter.
Fix one piece and the rest still leaks. We run the whole system and pressure-test it before we spend a dollar.
Tracking, mobile, and intake get sealed before we spend a dollar.
Every lead gets a Green, Amber, or Red grade. Good-fit leads guide the next dollar.
P&L by service line. We scale what actually closes.
Both channels, year on year. Meta leads grew from 500 to 776 at a cost per lead that held near $44 AUD. Google is where the rebuild shows: cost per lead fell 29%, from $99.22 to $70.85 AUD, while lead volume grew 139%, from 101 to 241. Blended, 601 leads became 1,017 at $50.99 AUD each.
Sales followed. April to December 2024 closed 38 sales and hit the 6 to 7 a month target in 2 of 9 months. Full-year 2025 closed 98 and hit the 9 to 11 a month target in 6 of 12: January, March, April, May, October and November. At a $14,400 AUD average deal that is roughly $1.4M AUD in new lease contract value, against a two-year customer value of $19,152 AUD.
Blended cost per lead barely moved. What moved was volume at a stable cost, a Google channel that finally had something to learn from, and creative that lasted 4 to 6 months instead of 4 to 6 weeks. By February 2026 the account manager was describing constant inquiry out of Sydney and Melbourne, repeat customers ordering multiple units, and another order placed to build two more units in Victoria.
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