Digital Rocket runs Meta paid acquisition for Learning at the Primary Pond's teacher membership. The approved public proof is a new-member launch.
Teacher membership, US · Service: StudentFlow · Meta · 2024 launches
Digital Rocket runs the Meta paid acquisition for The Literacy Club, Learning at the Primary Pond's membership for K-2 teachers, which grows through webinar launches. The flagship July 2024 launch drove new members from a single launch. The approach was simple: drive new members at a low cost per registration, then scale the winning launches.
We scope the No-BS Guarantee after the audit. Baseline, target, and deadline, all in writing. We don't guarantee your sales team's close rate. We guarantee the acquisition improvement we agree to control.
We set the day-one baseline from your own accounts.
One measurable acquisition improvement and one deadline go in writing.
If the written baseline improvement is missed, we keep working without management fees.
Learning at the Primary Pond had a strong brand and a proven membership, The Literacy Club, that grows through webinar launches. The product was never the issue. The job was to fill each launch with new members at a cost that made scaling worth it.
The approved public proof is a new-member launch.
Primary Pond is approved as new-member launch proof.
Fix one piece and the rest still leaks. We run the whole system and pressure-test it before we spend a dollar.
Tracking, mobile, and intake get sealed before we spend a dollar.
Every lead gets a Green, Amber, or Red grade. Good-fit leads guide the next dollar.
P&L by service line. We scale what actually closes.
The approved public proof is a new-member launch.
The approved public proof is a new-member launch.
| Metric | Meta · 2024 | |
|---|---|---|
| Flagship launch, new-customer revenue | 2.54x | |
| Flagship launch, new members | New-member launch proof | |
| Flagship launch, webinar registrations | Registrations converted into members | |
| Meta spend, all-time | >Meta spend, all-time | .87 |
| Tracked revenue, all-time | 2,077 | |
| Return on Meta spend, all-time | 2.54x | |
| Purchases, all-time | 2,077 |
The difference was not a clever campaign idea. It was the boring work first: fix the website, fix the tracking, then let the data show which ads to scale. One team, on the client’s direction.
One team. My name’s on it.
Ivan Janku Founder, Digital Rocket
30 minutes. No pitch unless the math supports it. You leave with up to 3 profit leaks named, yours to keep either way.