Marketing an immigration law firm costs, at the floor, about $5K per month in ad spend plus management scoped to the work. But the price tag is not the point. The approved public result we can name is our immigration law client's 760% marketing revenue increase after spend, intake, HubSpot, and signed-retainer tracking were connected.
We scope the No-BS Guarantee after the audit. Baseline, target, and deadline, all in writing. We don't guarantee your sales team's close rate. We guarantee the acquisition improvement we agree to control.
We set the day-one baseline from your own accounts.
One measurable acquisition improvement and one deadline go in writing.
If the written baseline improvement is missed, we keep working without management fees.
The input is a working ad-spend floor of around $5K a month on Google and Meta, plus management to run it. Below that floor the platforms never get enough data to learn. The output is the one that matters: cost per signed case.
A cost per lead of $40 looks great on a dashboard. If 40 of those leads have to come in to sign one case, your real cost per signed case is $1,600, and you only see it if you track signed retainers. Optimize for cost per lead and you train Google and Meta to find more of the cheap inquiries that never retain. If you want the full definition and the benchmarks, we break it down on the cost per signed case page.
Illustrative math, not case-study figures. At 40 leads to one signed case, a $40 lead costs $1,600 per signed case. The cheap leads that never sign are the most expensive thing you buy.
Fix one piece and the rest still leaks. We run the whole system and pressure-test it before we spend a dollar.
Tracking, mobile, and intake get sealed before we spend a dollar.
Every lead gets a Green, Amber, or Red grade. Good-fit leads guide the next dollar.
P&L by service line. We scale what actually closes.
A 3-year engagement that connected ad spend, intake, HubSpot, and signed retainers, so growth was judged by case economics instead of lead volume. Cost per signed case fell while spend scaled. Verified, not estimated.
Cost is only half the equation. The other half is what the spend brings back. For the firm, tying every dollar to signed retainers turned a modest ad-spend floor into a 760% approved marketing revenue increase.
Multiples are the firm’s figures. Your return depends on your case mix and baseline. What a good number looks like is on the cost per signed case page.
A rough shape of the bill. The split shifts with how much is already in place. Ad spend is the floor, management is scoped to the work, and total cost is judged against signed cases, never cost per lead.
The short version: you are not paying for hours or a logo on a deck. You are paying for the ad spend to reach people searching for immigration help, and for the work that turns that spend into signed cases you can trace. Here is exactly what sits behind the number, and why it is built the way it is.
Below roughly $5K a month, Google and Meta never gather enough signal to learn who signs. The floor is not our margin. It is the minimum spend the auction needs before optimization is even possible. We would rather turn a firm away than take a budget that cannot work.
A percentage of ad spend quietly pays us more the more you spend, whether or not it signs a case. We do not use it. Management is scoped after the diagnostic to the work your account actually needs, so the fee is tied to lowering cost per signed case, not to inflating the budget it rides on.
Most agencies bill for clicks and stop at the form fill. Our number covers the GAR grading and closed-revenue reporting that connect ad spend to signed retainers in your CRM. You are paying for the proof, not just the traffic, which is what lets the guarantee exist at all.
One bill, scoped to the work, judged against cost per signed case. If it does not beat your baseline by day 90, we keep working at no management fee until it does.
Find your real cost per signed caseThree questions every firm asks about cost, answered straight. No single industry number, because the right one depends on your case types and your own baseline.
There is no single number. It varies by case type, EB-5 and NIW carry different value and close rates than family or removal. A good number is one falling against your own baseline while spend grows.
A percentage of ad spend quietly rewards spending more. We scope management after the diagnostic, to the work the account needs, so the fee is tied to moving cost per signed case, not to inflating spend.
It is worth it when you can trace spend to closed revenue and the math holds. Worth it when cost per signed case is falling against your baseline while spend grows. If you cannot see it yet, the tracking is the first thing worth paying for.
No vendor stack to reconcile and no percentage you cannot trace. We run the whole pipeline, ad accounts, intake signal, CRM, and reporting, as one team, and we judge it the same way you should: cost per signed case.
Scoped to the work. My name’s on it.
Ivan Janku Founder, Digital Rocket
30 minutes. No pitch unless the math supports it. You leave with up to 3 profit leaks named, yours to keep either way.