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Immigration marketing · Intake

Your ads aren't the problem. Your intake is.

The ads deliver and the leads land, then they sit. A 7pm inquiry called back tomorrow afternoon has already booked two other firms. That is not an ad failure. That is a leak between the click and the signed retainer, and no amount of budget patches it.

Why it's not your ads → See the fix ↓
8 min readBy Ivan Janku760% growth proof
Separately, and sourced independently of the firm's engagement, firms running GAR have reported a cleaner qualified mix as the feedback loop matured. This directional feedback is kept separate from the immigration law client case study. The win is a cleaner mix, not a bigger pile.
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Metric
Cost per signed case, defined
The number that pays
Strategy
More signed cases on the same spend
Convert what you have
Strategy
Separating case types
One track per case type

Are your leads leaking before they sign?

Most firms have never measured how fast they respond, whether inquiries are graded, or where their leads leak. A 30-minute diagnostic reads it from your own accounts and names up to three profit leaks, no pitch unless the math supports it.

Find your real cost per signed case Free · 30 min · No obligation

Why leads don't sign, answered straight.

Because the leak is usually in intake, not the ads. If your forms fill and your phone rings, the ads worked. The retainer is lost after the click, when follow-up is too slow, inquiries are not graded, and there is no routing by case type. Fix the handoff before you touch the ad account.
No. You cannot out-spend a broken intake. More budget just buys more leads to ignore faster, which raises your cost per signed case while cost per lead still looks fine. The money is better spent grading inquiries, responding fast, and routing by case type so the leads you already generate actually convert.
Because inquiries do not wait. A 7pm inquiry called back tomorrow afternoon has already filled forms on two other firms and been reassured twice. Speed to lead is the time between an inquiry arriving and a real response reaching the person, and the firm that answers first usually wins the retainer. The fastest human response beats the biggest budget.
It means scoring every inquiry the moment it lands, so intake knows which leads are most likely to sign and worth the most before a human responds. Grade-on-arrival replaces first-in first-out, so a tire-kicker no longer gets the same energy as an EB-5 investor. Your best hours go to your best cases, and the rest still get a fair, efficient path.
Because an EB-5, NIW, and marriage green card inquiry are three different conversations. The investor needs discretion and a track record, the self-petitioning professional needs to hear their case is viable, and the price-aware couple needs a clear number and next step. One generic reply speaks to none of them. Routing by case type lets the first response already sound like it understands the case.
Yes. Our immigration law client approved the 760% marketing revenue increase, per our client data. Across our anonymized immigration engagement, cost per signed case fell 55% across a three-year engagement. The same tracked dataset showed a +78% improvement and a 55% qualification rate, per our client data. Per our client data, that engagement also produced period-specific returns of 8.6x, 8.0x, and 6.39x, reported separately, never blended. The useful proof is the mechanism: inquiries were graded on arrival, routed by case type, and tied back to signed retainers so ads and intake optimized toward the same outcome.