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Strategic Growth Plan — Actionable Steps for Every Part of Your Funnel, Ranked by Revenue Impact

TL;DR
The Strategic Growth Plan is the first step in every Digital Rocket engagement. It is a paid, comprehensive analysis of your business that produces actionable steps for every part of your marketing funnel — from acquisition through retention. Unlike a generic audit, the Strategic Growth Plan accounts for your product margins, customer acquisition cost, lifetime value, sales cycle, and growth targets. It is the blueprint your team or Digital Rocket executes from. Available as done-for-you or done-with-you.

What Is Included

Business economics analysis. — product margins, AOV, CAC, LTV, and repeat purchase rates analysed to determine which marketing investments are profitable
Full-funnel mapping. — entire customer journey mapped from first touch to repeat purchase or closed deal, evaluating efficiency and drop-off points
Channel assessment. — Meta Ads, Google Ads, email, organic, and other channels assessed against business goals
Prioritised action plan. — every recommendation ranked by expected revenue impact and implementation difficulty
Budget allocation recommendations. — how to allocate marketing budget across channels for maximum return, specific to your business economics

How It Works

Onboarding call. We meet with your team to understand your business, products, margins, current marketing, and goals.
Data collection. We gather account access, analytics data, revenue data, and any existing reports or documentation.
Analysis. Our team analyses every aspect of your marketing system against your business economics.
Delivery. You receive a written Strategic Growth Plan with a recorded walkthrough. Every action item is specific, prioritised, and tied to a projected revenue impact.
Execution. You can execute the plan with your existing team (done-with-you) or hire Digital Rocket for full implementation (done-for-you). Most clients choose done-for-you.

Pricing

The Strategic Growth Plan is a paid deliverable that precedes all ongoing engagements. It is priced based on business size and complexity. The plan pays for itself — the insights and prioritised action items typically identify 15-30% in recoverable wasted spend before any new campaigns launch.

Frequently Asked Questions

Yes. Every Digital Rocket engagement begins with a Strategic Growth Plan. We do not take over ad accounts or start running campaigns without first understanding your business economics and identifying priorities.

The No-Waste Audit is a diagnostic that identifies what is broken. The Strategic Growth Plan goes further — it analyses your business economics, maps your full funnel, and produces a prioritised execution roadmap. Think of the No-Waste Audit as the diagnosis and the Strategic Growth Plan as the treatment plan.

Typically 1-2 weeks from onboarding call to delivery. The timeline depends on the complexity of your business and how quickly we receive account access and data.

Yes. The Strategic Growth Plan is yours. You can execute it with your own team, hire another agency, or have Digital Rocket implement it. There is no lock-in. Most clients choose Digital Rocket for implementation because we built the plan.

Previous audits rarely cover the full system. Most audits focus on one channel. The Strategic Growth Plan covers every channel, your website, email, tracking, creative, and — critically — your business economics.

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