Grease Monkey

00:00Introduction and Initial Audit

00:01Hey grease monkeys. I've just completed this oil change franchises.com and yeah, it's not firing a pixel.

00:10Even though you're running ads and even though it says Grease Monkey Internationals, this whole page here advertised two other franchises.

00:17Show the map that I wasn't sure about.

00:19Is it talking about the two other franchises or not?

00:22When I had the multiple choice to choose three different franchises that they saw before, I only had two.

00:28So yeah, even though you're a business that's growing and successful, there's a digital side is not really looking like it.

00:36So I decided to record this video and just show you what to see.

00:40And hopefully if you agree with, and hopefully if you agree with the things that I see, we can talk about doing business together.

00:47We can then book a call together and go over the details.

00:49But right away I see this big disjointment between your ads that you're currently running and between the website because right away you're advertising this, you have three ads talking about oil change franchises and that's fine.

01:03And then on the oil change franchise, greasemonkey.com you're not leading people from franchising to that.

01:10You're actually leading people to greasemonkeyfranchise.com, which is, like it's confusing.

01:16Broken Funnels and Tracking Issues

01:16And so I do see that you're doing some stuff really well.

01:20But because of the lack like just this problem here, the fact that you don't have a Facebook event, so like you're not firing any lead event, nothing it to me right away I know that whoever's running your ads

01:33doesn't know anything about ads properly and I'm sorry that I'm saying really bad stuff about little Timmy right now.

01:38But it is what it is. You as a business are not growing nearly as possible, you as a business are not growing nearly as fast as you could just because your kind of amateur work is half ass beyond

01:52the point of usability. So let's start over.

01:54That because half of your funnel isn't built properly, there's nothing being tagged, there's no tracking.

02:01But the information is also like, confusing as well.

02:06So to any person that sees this opportunity, they're not going to be sure what's going on, they're not going to be sure how to process forward.

02:12And then on top of it, even if you run ads and get successful leads, you're not really going to be able to understand where you got those leads from from.

02:19You're not going to be able to understand which ad got them because the tracking is not there.

02:23So even if you have a sales team and you're ready to grow and these guys are anxious waiting for the right lead, you're going to get them a lot of random people, these leads are not really going to

02:34Lead Quality and Sales Team Struggles

02:33be great. And then even the great leads you're not going to be able to repeat.

02:37And that other problem that I know from experience and you're going to figure out quite soon if you don't, simple, if you run more money into the system and optimize for lowest cost per lead and, and I

02:48think you're probably not even optimizing for that.

02:50You're probably optimizing just for traffic, which is worse with time.

02:54You just get worse and worse people, worse and worse quality, and you just don't generate any proper results.

02:59And the sales team ends up holding the bag, you as a business owner, don't know who to attack first.

03:04Should they attack the ads team? Where is the money I invested, stuff like that.

03:08Or should they attack, the ads team that said the leads are great, but then the sales team came back and said the leads are bad?

03:13And so this is the same scenario I see most businesses stuck in.

03:17And you guys are all over the place when it comes to branding and marketing because you're sending people to a website that's advertising three different websites here, you're showing two different people here just for a testimonial even though

03:28you're a massive business. So, yeah, I'm not sure what's going on, but if I got to swing at this, I would look into rebuilding a website.

03:36Website Redesign and Social Proof

03:38Like this could be a homepage, this can be a holding website.

03:41But then each of these needs to have its own property website page or proper landing page.

03:46It needs to have all of the information properly displayed.

03:49And I would love to have images of the franchisees that are owning this.

03:53Not just images, sorry, testimonials, like maybe even a documentary.

03:57What were you before this when you made this decision?

04:00Like you were scared, but everything worked out.

04:02Tell us more about it. So if we can go into these provement points, we would be able to build a website that explains everything properly, delivers the information to that one relevant click that was the relevant click and

04:14not do the speedy if they're interested in grease monkey.

04:17And then on top of it, needs to dominate in a way that it shows authority and it shows trust.

04:27So when I say, testimonials and everything else, under that also goes awards.

04:32So like these things, it's kind of like a general but he decided to just wear his medals on his crotch for some reason.

04:38That's like It doesn't make sense for you to put your best accolades on the bottom of your website.

04:45So just some basic stuff that makes your first impression all that much better, especially when you're investing money to hit people that never saw you before.

04:54And then go to a website that doesn't really talk about the exact thing they clicked on.

04:59And then you get me. So the whole broken feeling, the whole broken experience that the end user gets is something that's going to stop you from scaling and getting your sales team up, up and running properly.

05:10And because of that, the ads are not going to work.

05:12And then you're either going to blame your agency or Zuckerberg or whatever.

05:16Now, if you're interested in building a system that works, I can also show you some of the ads that we're running for some of our clients.

05:20Successful Ad Examples

05:24So I'm just going to quickly show you.

05:26And I'm using Ads Library because then you can go in and yourself see all of the ads that are working right now.

05:31We've been working with these guys for years.

05:33We developed a lot of different angles. A lot of it is cloaking, but you can see working 26 hours a week and earning.

05:40The point is, we're showing right away, as I told you, the franchisees.

05:43It's a video, there's a text here. so it has all of the information that's relevant to that type of franchise.

05:50we also go with before and after creatives.

05:53So just. I'm gonna just quickly show you the messaging that we develop for this.

05:56Now, of course, you might not be able to do this specific message because your franchises have employees and stuff like that, but you have other elements that we can then leverage for benefit.

06:07So you can see how many different angles we have.

06:09But the website itself, we're not controlling it right now.

06:12So I'm not showing that. I'm just showing the ads that we're developing.

06:15But your brand is so much better than your current ads and website and everything else that you have.

06:20And right now, we're selling so many franchises for these guys here in Red Surf.

06:25I think we sold five in June. I'm not sure how many in July, but we're getting over two per month.

06:30And before, when we started working with them, they were kind of in a similar situation as you guys.

06:34They weren't selling anything, let alone month to month.

06:38So, yeah, if you're interested, let's book a call.

06:40Let's discover what are the opportunities of what we could do together?

06:43But I think that your franchise has what it takes.

06:46That if we develop the proper funnel and the proper.

06:48And we. If we develop the proper funnel, proper messaging and really good ads that talk about your right sides and not just random facts like you currently have with your.

06:57Which are And if we developed the ads that properly talk about your opportunity and the advantages you have as a business, I think we can scale this and generate a lot of new franchises.

07:09Of course I also noticed that you do have a couple of other types of businesses.

07:13So for any type of business that you have, when it comes to any high ticket, anything over six figures, we can develop custom systems that train the algorithm to generate the right lead and to scale that.

07:24Scaling High-Ticket Systems

07:25So the main point is right now what you're running is volume.

07:28Volume gets scaled into low quality. And then.

07:33But then for you to develop a system for quality, you need to develop a lot of trigger fit.

07:40But then we developed our own systems that help us teach the algorithm what high quality is and then how to make sure that it learns from only that and to get the best results and then on top of

07:51it, how to scale based on high quality leads.

07:53If you're interested in selling franchises month to month and generating a lot more volume independent, if that.

07:59It doesn't need to be franchises, it can be any other business that does high ticket, it has a sales team.

08:04We can help you scale that. So I hope you're interested.

08:06Conclusion and Call to Action

08:07If you book a call with me, I'm going to go in and prepare all of the issues I find and I'm going to make sure that that call is not.

08:14And if you book a call with me, it's not going to be a sales call, it's not going to be a pitch.

08:19It's going to be us going in and going over the details and all the changes that need to happen in order for your business to scale in 20, 26 and 7.

08:27Because there's a lot of things that we need to prepare and organize.

08:30So 27, let's say thank you so much.

08:32If you watched until the end and hope to see you on the call.