Marry Me Mochi

00:00Introduction

00:00Hey Tommy, I just wanted to record a quick video for you, like what I would do if I was you as a business owner, just because I like your business.

00:07I saw that you filled out our forms and you were interested in what we do and I just wanted to give you a free couple of bites.

00:14Let's say when we're already in the food industry, let's drop some food puns.

00:18Anyways, the main point is you need to set up a system that's gonna funnel people through.

00:23But not just funnel people through, filter people through as well.

00:27And right now what you have is just a website that has an option for people to fill out the form.

00:32The problem is this doesn't filter, this doesn't communicate properly.

00:35And if you start to running ads, most of the people are going to end up either not signing up because they lack information or because the form is all the way down.

00:43And most people are having ADHD now, so they're not going to find this.

00:46And then this might be also confusing, is this where I sign up?

00:49And things like that. So basically you lack the first steps of the infrastructure to be able to scale this in volume because you need to make sure that what you have here in front of us is something that

00:59the person that doesn't know you doesn't experience your business, but is still then interested in buying a franchise.

01:04So the main point that we need to develop is that infrastructure.

01:07So when a person that is right comes in and just right away goes through the funnel, goes through the CRM, right away gets called by the salesperson or you.

01:15And it doesn't have this just basic business card system where they can fill out this information and then you get to them when you get to them.

01:22And then everybody's the same. There's no filtering, there's no prioritization, there's nothing happening here.

01:26Data and Pixel Setup

01:26So the first things that you need to understand is how data works.

01:30You need to have this pixel actually on a separate domain.

01:34So like franchising, marymymochi Canada would work. And then why?

01:39Because if you put all of your eggs, let it not say eggs, but like data is not like water and oil.

01:44You really need to have it in two different baskets, otherwise you're not going to be able to separate and algorithm is never going to understand who is who.

01:50Again, most people that come to your business are going to be interested in other aspects business, maybe 1 to 5% are going to be actually interested in franchising.

01:59And that's one of the reasons why one of our clients like this, we developed a secondary domain and now anyone that is interested in buying a franchise can come and do it through here.

02:09And that's important because now our algorithm understands that this is exactly one type of people.

02:14And even though we have less traffic on just that one pixel, the clarity and understanding of our algorithm, what is our ideal buyer is infinitely times higher.

02:22Meaning that we will get better results with our ads and meaning that with your setup right now, your results with ads are destined to just get people coming in to buy your other products and not your franchise.

02:33Website Messaging Issues

02:33Besides that, the whole page is clearly communicating the wrong things.

02:39the problem here is that you're not spending your valuable time in the right or valuable space that's digital here in the right ways.

02:47First of all, I rarely see somebody put their money moment all the way on the bottom.

02:52Especially again, everybody's adhd, they're not really following through.

02:55You're going to lose most people just because they cannot find you want them to sign up.

02:59Second thing is you're expecting this Dragon's Den video to carry a lot of weight.

03:02But the problem is the video is not working anymore.

03:05And whatever you do, it just simply doesn't work.

03:09maybe I can, maybe it's my. They locked it out from my Geo.

03:13it worked until recently. I remember watching it.

03:16So I don't know exactly what broke. But that's one of the reasons why I don't think this setup of the video and what you expect it to do is going to work.

03:23You need to change how you communicate to people because these people want to see a lot more than just the opening day.

03:29The opening day is they're just first day and after that the real new life starts.

03:33So explaining to them, like all of the other franchises, I think you have 9 or 12 or something like that.

03:38These people need to give you a testimonial, maybe like a mini documentary.

03:41When you have that, then you're able to explain how their life changes and why buying your franchise is the right decision to do so.

03:47My opinion is this whole page needs to be redone in a separate domain.

03:52And then you need to set up the form system to be a lot better, higher and more prominent.

03:58Optimizing the Lead Form

03:57The last thing I just wanted to quickly touch on before I finish the video is how you should do this form.

04:02This form has some really good questions. Compared to most other business owners or franchisors, they don't ask a lot of these questions.

04:09But my suggestion would be that we develop a better in depth form where we ask them and then if they give us the wrong answer, we kick them out.

04:17That way we save you time from actually talking to the wrong people.

04:21Or if you have a sales team you can imagine you pay for their time.

04:24So every time they talk to somebody that's not really listening to them, you pay a lot of money, they get depressed, and everything just becomes that much harder.

04:31Call to Action

04:31So my suggestion is to have a conversation with us about this because we can help you 10x your results when it comes to generating your sales in leads for franchises.

04:40But I would love to see how your current system works and if we are compatible, let me know.

04:45I'll drop you a link to, my calendar below.

04:47Thank you so much for watching.