If you get anxious seeing a “stale leads” column in a CRM, love keeping pipelines moving, and believe that speed-to-lead is sacred, keep reading.
This is not a passive “answer inbound only” role.
We are looking for a Lead Generation Specialist who lives in the world of outbound, follow ups, and clean HubSpot pipelines. You will be the ignition point of Digital Rocket’s revenue engine, turning cold outreach into warm, qualified conversations for Ivan and the sales team.
If you enjoy turning “seems like a good lead” into “booked on the calendar,” we should talk.
This role is not about closing deals.
It is about making sure every quality lead is either booked, moved forward, or clearly disqualified. No drift. No ghosts.
Some Businesses We Helped
🌟 Why This Role Exists
Leads do not wait. Attention fades fast.
This role exists to:
- Make sure every qualified lead is followed up, nurtured, and either booked or disqualified quickly
- Keep Ivan’s sales calendar full of high-potential calls, without chaos in scheduling
- Feed real-world signal back to marketing on which sources, messages and channels actually work
You are the bridge between attention and action.
💥 What You Will Do
On a typical week, you will:
- Execute daily outbound and follow up
- Run and monitor outbound sequences in Apollo, email and LinkedIn
- Use pre-set cadences plus custom replies, and make sure no lead goes cold
- Move leads forward to clear next steps instead of letting threads die
- Own HubSpot hygiene and pipeline clarity
- Update contact statuses, log every touchpoint, and keep deal stages accurate
- Make sure there are no leads sitting without a clear “next action”
- Give Ivan and the team a pipeline they can trust at a glance
- Book, confirm and protect sales calls
- Coordinate booking logistics, time zones and confirmations for Ivan’s sales calls
- Send reminders and Looms where helpful, track no-shows and reschedules
- Keep the call pipeline efficient and prioritized around real opportunities
- Send custom offers and audit links
- Send pre-set pitch materials, audit links or light personalized Looms
- Tailor communication to the lead type while staying inside our frameworks
- Report lead quality and outreach performance
- Summarize what you see: which sequences get replies, which channels are weak, which lead sources give junk
Share simple, clear feedback weekly with marketing and content so we can adjust targeting, copy and offers
🧠 Who You Are
- You are a speed-to-lead enforcer
When someone replies or shows interest, you move that conversation forward the same day, not “later this week.” - You are a signal sorter
You can tell the difference between a curious browser and a real opportunity and adjust your time accordingly. - You are a control tower for tools
HubSpot and Apollo are not chores for you. They are your cockpit. You keep them clean, updated and useful. - You are direct, calm and human in writing
You write straight, clear messages that feel like a real person, not a robot or corporate template. - You like responsibility more than “just doing tasks”
You are comfortable owning outcomes like “no stale leads” and “calendar stays full,” not just ticking boxes.
✅ Core Skillsets
HubSpot CRM Mastery
- Tagging, segmentation, status updates, activities and deal stages
- Zero tolerance for messy, incomplete or untracked leads
Outbound Automation & Message Management
- Running and adjusting Apollo sequences
- Keeping deliverability and personalization in mind
- Managing cadences without dropping people
Calendar Optimization & Coordination
- Handling time zones, call slot logic and booking priorities
- Reducing back-and-forth emails and keeping the sales calendar focused
Sales-Driven Communication
- Writing short, tactful, empathetic messages
- Matching tone to the lead and the stage in the conversation
- Knowing when to ask, when to clarify and when to walk away
📈 How We Measure Success
You are winning in this role when:
- Speed to first follow up: within 1 business day (often much sooner)
- Calls booked per week: at least 5 qualified sales calls from your pipeline
- HubSpot hygiene: 0% leads sitting with no “next action” defined
- Outreach performance: at least 10% reply rate on outbound campaigns
- Offers to booked calls ratio: 80%+ of offers or audit links sent lead to a booked conversation
The goal is not just volume, but clean, honest throughput that Ivan and the team can rely on.
🧬 Behaviors That Matter
- You move fast and you finish cycles
No open loops, no forgotten replies, no “I’ll get to it later.” - You manage tools like a control tower, not as an afterthought
You fix messy data, document what is working and close holes in the system. - You escalate with options, not problems
When something is stuck, you bring a clear summary and suggested next moves.
📩 Sounds Like You?
Fill in the form below and tell us:
- Your experience with outbound and lead gen
- The tools you use daily
- A few numbers you are proud of
If you are aligned with what we are building, our HR team will reach out to book a call.
If not, we will still close the loop. Respect is standard here, not a bonus.
