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Google Ads Management for E-Commerce and Lead Generation — Search, Shopping, PMax, and
YouTube

TL;DR
Digital Rocket is a Google Partner agency based in Vancouver managing Google Ads for e-commerce brands and lead generation businesses. We run Search, Shopping, Performance Max, and YouTube campaigns with documented results including a 6.59 ROAS on Google Search, a 6.70 ROAS on Performance Max, and a 25% conversion rate on Google Search for a real estate client. Google Ads is managed alongside Meta Ads, email, and CRO as part of an integrated growth system.

What Is Included

Google Search campaigns — keyword-targeted with proper match types, negatives, and ad extensions
Google Shopping and Performance Max — feed optimisation, asset groups, product segmentation by margin and performance
YouTube Ads — video campaigns for awareness, remarketing, and direct response
Conversion tracking and attribution — enhanced conversions, offline imports, reconciliation with Shopify or CRM
Landing page alignment — pages reviewed and optimised per campaign type before spend scales

Results

6.59 Google ROAS — Nomadic State of Mind, e-commerce
6.70 PMax ROAS — Nomadic, Romano Sandals product line
5.90 PMax ROAS — Mountain Metal Arts, music category
25% Google Search CVR — Peard Real Estate, property management rentals
A$76.90 CPL — Peard Real Estate, best documented property appraisal CPL
352 Google Ads purchases in one month — Nomadic, alongside Meta and TikTok

Pricing

Google Ads management starts from $2,500/month. Recommended minimum ad spend: $2,000/month for lead gen, $3,000/month for e-commerce Shopping/PMax. Most effective bundled with Meta Ads and CRO.

Frequently Asked Questions

Search, Shopping, Performance Max, YouTube, Display, and Demand Gen. For e-commerce: Shopping and PMax with branded Search. For lead gen: Search targeting service-specific keywords.

Google captures existing demand — people searching for your product or service. Meta creates demand by showing your offer to people who were not yet looking. Most clients run both.

E-commerce clients typically achieve 3x–7x ROAS on Google. Our best documented is 6.59 with PMax hitting 6.70. Lead gen clients focus on CPL — our best is A$76.90 on Google Search.

Yes. PMax is core for our e-commerce clients. Documented PMax results: 6.70 ROAS and 5.90 ROAS on specific product lines.

Yes — and we strongly recommend it. Having one team manage both eliminates attribution arguments, prevents audience overlap, and creates a coordinated strategy.

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