TL;DR
Digital Rocket manages TikTok advertising for e-commerce brands as part of a multi-channel paid media strategy. We produce native vertical video creative in-house, manage campaign setup and optimisation, and coordinate TikTok with your Meta and Google campaigns. Our documented TikTok results include a CPA improvement from $274 to $190 during a structured testing phase.
What Is Included
Campaign management — setup, targeting, bidding, and daily optimisation
Native video creative — produced in-house, designed to look organic on TikTok
Audience testing — interest, behaviour, and custom audience testing with structured methodology
Cross-platform coordination — TikTok aligned with Meta and Google
Performance reporting — CPA, ROAS, view rates, and conversion data integrated with full-channel reporting
Who This Is For
TikTok Ads is available as an add-on channel for e-commerce brands already running profitable Meta and Google campaigns. TikTok is best suited for brands with products that benefit from video demonstration, have a younger target demographic, or need to expand beyond Meta's audience pool.
Pricing
TikTok Ads management is available as an add-on to existing engagements. Pricing is included in your monthly management fee when added to an existing Meta + Google engagement.
Frequently Asked Questions
When should I add TikTok to my marketing mix?
After your Meta and Google campaigns are profitable. We typically test TikTok after 3-6 months of stable performance on Meta and Google.
Is TikTok creative different from Facebook?
Yes. TikTok creative must look native to the platform. Polished brand ads underperform. We produce content that looks like organic TikTok videos — faster hooks, authentic style, vertical format.
What results can I expect?
TikTok typically starts with higher CPAs than Meta during the testing phase. Our documented results show CPA improving from $274 to $190 during structured testing.
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