Vocational training marketing starts at a $5K per month ad-spend floor plus management scoped to the work. The bill is not the number that decides it. The number that matters is cost per enrolled student, and for Elec Training cost per lead fell from £257 to £5.28 while cohorts filled.
We scope the No-BS Guarantee after the audit. Baseline, target, and deadline, all in writing. We don't guarantee your sales team's close rate. We guarantee the acquisition improvement we agree to control.
We set the day-one baseline from your own accounts.
One measurable acquisition improvement and one deadline go in writing.
If the written baseline improvement is missed, we keep working without management fees.
The input side is simple: a working ad-spend floor of about $5K a month on Google and Meta, plus management scoped to the work. Below that floor the platforms never gather enough data to learn what a course-ready student looks like. From there, the cost moves with factors, not with a rate card: how many seats you need to fill this intake, your tuition and the funding behind it, how strong your outcomes story is, and how tight the course-fit and eligibility filter runs.
Because a cheap inquiry that never passes a funding and eligibility check, never fits the course, and never shows up on day one is the most expensive thing a training provider buys. Optimize the account for cost per lead and you train Google and Meta to find more window-shoppers, because window-shoppers are the cheapest clicks in the auction. The metric that pays is enrolments, and the pacing that turns enrolments into full cohorts is on the cohort-fill page.
The job is not buying more inquiries. It is filling the seats you actually have, cheaper. That is why cost per enrolled student is the goal metric and cost per lead is only an input. Elec Training’s cost per lead fell from £257 to £5.28 only after the account was pointed at enrolments, and the cohorts filled.
A rough shape of the bill. The split shifts with how much is already in place. Ad spend is the floor, management is scoped to the work, and the total is judged against enrolled students, never against cost per lead.
You are not paying for hours or a logo on a deck. You are paying for the ad spend that reaches course-ready students, and for the qualification and tracking that turn that spend into enrolments your admissions team can bank. Here is what sits behind the number.
Below roughly $5K a month, Google and Meta never gather enough signal to learn which inquiries turn into enrolled students. The floor is not our margin. It is the minimum the auction needs before optimization is possible. We would rather turn a training provider away than take a budget that cannot work.
A percentage of ad spend quietly pays the agency more the more you spend, whether or not a seat is ever filled. We do not use it. Management is scoped after the diagnostic to the work your account actually needs, so the fee is tied to lowering cost per enrolled student, not to inflating the budget it rides on.
Most agencies bill for clicks and stop at the form fill. Our number covers course-fit grading, funding and eligibility checks, and the reporting that connects ad spend to enrolments and tuition in your CRM, the same loop that sits at the heart of the Rocketship Method. You are paying for the proof, not just the traffic, which is what lets the guarantee exist at all.
One bill, scoped to the work, judged against cost per enrolled student. If it does not beat your baseline by day 90, we keep working at no management fee until it does.
Find your cost per enrolled studentThree ways training budgets quietly go wrong. None of them show up on a cost-per-lead dashboard, which is exactly why they survive.
Judge the budget on cheap inquiries and the platforms deliver exactly that: window-shoppers. The inquiry that never passes a funding and eligibility check is the most expensive one you buy, because it eats spend and admissions hours and returns nothing.
A cohort business lives and dies by the enrolment window, yet most budgets treat every month the same. A flat budget starves the weeks when seats are decided and wastes the months when nobody can enrol. The fix is the enrolment-window budget curve.
Below the data floor the platforms never learn. And without enrolment tracking you cannot see cost per enrolled student at all. If you cannot trace the number today, the tracking is the first thing worth paying for, before you scale anything.
An engagement that connected ad spend, admissions, and enrolments, so the budget was judged by student economics instead of lead volume. Client-reported.
They were proactive in keeping us informed, explaining performance in a straightforward way.
Because you stop paying the seams. No vendor stack to reconcile, no percentage you cannot trace. We run the whole pipeline, ad accounts, course-fit signal, CRM, and reporting, as one team, and we judge it the same way you should: cost per enrolled student.
Scoped to the work. My name’s on it.
Ivan Janku Founder, Digital Rocket
Find out in 30 minutes, free. No pitch unless the math supports it. You leave with up to 3 profit leaks named, yours to keep either way.