A Pup Above

00:00Hey guys, my name is Ivan, and today I'm gonna record it to you a quick video on how to improve a little bit, your website and how to improve your ads to generate more profits and revenue.

00:09So before we go in, I just wanna say I have a dog.

00:12My dad is a veterinarian, my mom is a biology teacher. So all my life I had dogs. So this is an niche that's quite close to me personally. But as well, we had a lot of experiences with the dog niche that I'm gonna show you how it looks like.

00:23Now before I deep dive in, I love the fact that you have a lot of things in the right place. I'm gonna cherry pick bit here, but I would love for you to have like announcement bar where it's gonna show to you like if you buy x, y, Z amount of products,

00:38you get a free shipping option or something like that. So people love to have a progress bar.

00:43They like to like beat the game or beat the system. So having that is gonna help you increase your average order value.

00:49When you are trying to figure out which number to put there for free shipping, just give it like a couple of dollars above your average order value, that's gonna persuade most of your buyers that an additional product.

00:59And that is gonna help you step by step, increase the amount of money per order, which is gonna be nice.

01:06Now, another thing is I'm gonna talk to you about your subscription system in a bit because you have this find a store.

01:13I do suggest that right next to it is become a distributor or become something like a partner or something like that. So you want to have the easiest option available, like just a couple of clicks away for most people to subscribe to become your distributors because that's easy passive money,

01:29which, and on top of it, it helps a lot more people find you.

01:33So that's one suggestion that they have. The website's amazing. I love it. Now for some reason, somehow, even though it loads fast, I think that first load is done really well, like 0.8 seconds. Yeah. But then the rest of the website kind of loads

01:46slower. Now, that's not a huge issue, but they do suggest that you clear out anything here that you find in the diagnostic section. You can use this tool or GT metrics.

01:55Why is this important? Because any provider of traffic, is it Facebook, Google, doesn't matter who.

02:02They're gonna track what happens after the click. And if the post-click experience is bad, or if the website response is bad, they're gonna expect that a lot of people are gonna have a bad experience with you, which is indirectly gonna make them stop clicking on ads. So that's the main reason why all of these

02:18platforms are gonna have are gonna track this and they are gonna penalize you to lower your website is.

02:24So I would click and take care of that. Now, the next thing that they wanted to show you is I love the subscription option, but when it added the product to the cart, it doesn't say it's a subscription added.

02:35So what you can do is you can add a bit of custom code.

02:38There's a lot of different ways how to do that, but you wanna know when somebody added a subscription versus when they added a basic one-off product that's like late day and night for you guys.

02:50So I do suggest that you try and set it try and set it up because remarketing a subscription, you can spend a lot more money, you can invest a lot more to get them back, to Give them them a better deal while one of sales are not the same

03:01value. So you need to understand where you get the most value.

03:04Or if an ad is really good at advertising and most people hit those most people get, get hit by the ads, end up being a subscription, that's really a lot more work for you.

03:13So having that clear clarity, understanding what numbers come from where is gonna be insanely important, and that's a perfect segue to this section.

03:21So when you have this like a 50% off, 10% off it's just an issue because, for example, you're spending money on ads right now.

03:31Anytime that somebody comes from an ad, they're gonna subscribe like 90% of the time to your email, and then they're gonna get an email with a discount coder or link, which is great. But the downside to that is that you are not gonna be able to track that to any ad.

03:46It's you then need to set up an additional couple of layers of tracking where you have proof where a person, how they came into the email, and then that email is gonna end up converting them, basically, meaning that you are gonna be blind to most of your

04:00first off sales. You're not gonna know how much growth your business is getting from the the first time clickers because this is cannibalizing them.

04:08Now, if I explained it a bit hectic, sorry about that, but I can give it another shot on a call. Basically, you need to either remove this or make sure that it's set, set up properly. And I'm gonna subscribe to this just quickly to show you.

04:20So this doesn't show a subscription option as well, so you don't know how many people subscribe to your email list because of this popup.

04:27So again, you're half blind on a lot of benefits you are getting from your marketing. So just clarity and understanding what's going on and what data's coming from, where is gonna be super important for the future of your website and your business. Now there's a,

04:42a couple of other things that I can go over, but like, I'm already going through time quite a lot. Let's do this one quickly.

04:49So the, these are your ads. Your ads look good. A lot of the ads seem like they're running for a long time, so that I'm hoping they're profitable. One main thing that they wanted to say is that you lack authority in the ads.

05:02Totally. You're acting like this is just TikTok and that's it. My suggestion would be get the veterinarian to record your record a video about your dog food.

05:13Why is your dog food superior? People love other people in lab coats.

05:17It's definite. You can still do that. You can find somebody in fiber or for 50 bucks to do it. It's not an issue.

05:22Then another thing that I would suggest doing is start collecting testimonials.

05:26Set up an email sequence where after two weeks of getting the dog food the buyer can send you an a video of their dog and them being happy with the product. And then you use that on the website.

05:37I think I saw that on your website and a couple of places, like in text form. This issue with that is 80 to 90% of the time people are gonna fake these. And because everybody knows that the chance of them being fake is high, nobody takes them for seriously,

05:50but if you have real recordings of your real users there, everybody's gonna be happy.

05:55So take that into account, like it's gonna gonna help you sell a lot more. Besides that, because you have a lot of these features and people thinking, like talking to, I'm great about you.

06:06I would use that in advertisement as well, like as seen on as featured on Use It. A lot of businesses use it. You're basically have like a good card that you're not using in advertisement.

06:17So those are just some things that I wanted to show you quickly, but I'm gonna show you one of our old clients. So just quickly, some of the we worked with toughing, not we, sorry, we worked with wolves and we also worked with T Works, I wanted to say them.

06:33Basically T Works is a dog calming company. I'm not gonna go that deep into him because we've not been working with 'em for some time now, but these guys wolves are still killing it.

06:44If you go to this page and just see that the ads are running, they're, they're really good at solving an issue through their ads.

06:51So if your dog sits like this, then you have an issue.

06:54There's a lot of different ads like that where they explain how you can see a symptom of joint pain. How can you see a symptom of joint issue? You can see here veterinarian with a dog.

07:05That's what you need to do. Steal the mechanism on how they attract attention.

07:10Make people work. Like the main point is when it comes to your pets or somebody you love, the thing that's gonna make you do something or perform an action is gonna be fear a lot more than love, okay? So having them being fearful of their food or unsure about

07:26the quality of their food or having a specific issue that their dog might have, that your food solves is all gonna be hands down way better mechanism than what you currently have.

07:35So let me know what you think about this. I have a lot of different ideas that I would like to pitch.

07:40Usually these videos are supposed to be three to four minutes. I kind of went over, but you, you get me. I, I love the dog niche. I see a lot of potential in your business. And I would like to offer you another half an

07:51hour, 45 minutes consultation with me totally free. We just do this, but a long, a lot longer.

07:57You prepare any questions and we can brainstorm together. The point of this approach is for you to understand and see how much value we can bring in and that we know what we're doing and not just talking to you. Because a lot of businesses especially agencies in our sector,

08:10are not in our area, are like more talking than actually doing stuff.

08:15So give everything that they told you a chance, just run some dynamic pro adss improved average your value, and you're just gonna see how those small changes add up with time, especially for the tracking for the subscription option.

08:29And I honestly think that when you see what we give you here for free, that you won't hesitate to work with us.

08:36But let's first have a talk. Thanks so much for the watching the video talk soon.