Aila

00:00Hey, Simon asked me to record a quick video for you, and I'm just going to go quickly over your websites in the ad you're running.

00:06And then I'm going to give you a couple of ideas and examples of what you need to be doing. Now, first things first, you need to set up heat maps to see how people are using your website.

00:14I looked at your website, it doesn't look like it's set up properly and it just looks like a program or set it up to look nice.

00:20And it doesn't have actually e-commerce knowledge as much behind. I might be wrong. There might be some guru there that knows that this works, but I would love to have heat maps so we can actually measure the results. Now, the second thing that I would just mention that every website and every product

00:37needs to have two things before people buy I'm discarding. The first, usually it's three. First is the need. Second is going to be trust.

00:45And third is going to be authority. Now, trust and authority going hand in hand, you need somebody here in a video format explaining why your product is best.

00:54So these testimonials here, first of all, this is a bad, really bad job doing a 60 year old person. Won't even know where to click here.

01:03So this is not good. You want people in a video format talking about your problem, because anyone can fake this. And people know that, and they're not trusting testimony is enough. So if you want really good, a really good jump in your results, you want videos.

01:18There are a lot of other things that I mentioned, like, for example, this is too small, but install heat maps, you will go from there. Uh, my suggestion is just put the product upfront and top two for the people to see the product. Uh, and then, uh, just fall off with where you are featured, who,

01:33who uses your product and all of that. And then, uh, talk about how it actually works in more detailed down bottom while having this somewhere close next to the product that's here.

01:43What you already have a lot of that here. Uh, just empty space that you have.

01:47You have a lot of it. That's real estate that you're missing out on and that's money you're missing out on, uh, when it comes to this, this is your ambassador program at the pixel is not firing correctly. Plus the, you don't have any events. If you've ever run an ad.

02:01You won't know if somebody signed up to that in your, um, ambassador program.

02:05So my suggestion is anytime that somebody lands on this page or this thank you page, I don't know if this changed your L's or not, uh, just segment them as a lead. And that's it. It's quite easy. Now, when it comes to your ads, your ads are not, it's not good.

02:21Like you don't understand what the product is. You don't explain to that, uh, why the product is better.

02:27You can continue seeing that it's the best thing out there, and that somebody gave you five stars, but you need to explain to people what the product is, what is the specific problem they solve? Um, there's a lot more things that we can go in,

02:40but basically first you need to layer at least in three layers, your product, versus just getting somebody to understand what your product is and how it's different to anything else in the market. Second of all is actually, uh, countering some, some of their objections,

02:53which you can set up through just having a post-purchase feedback survey. Um, and then the last thing is then giving them a deal. They won't review.

03:01So that's like for people that didn't buy for after the first two sequences, then the third sequence is going to be like 15% of whatever. Uh, I really think that, uh, you have a lot of things to set up.

03:12I will start off with just had setting up heat maps, setting up a post-purchase feedback survey and setting up, uh, um, uh, uh, a lot more videos explaining the product and asking everyone that bought your product for a testimonial, things like that are going to be really important because there are people out

03:29there they're launching brands like this every day. And until you actually make your brand stand out, people are just going to be really, really scared.

03:36They're hesitant of buying it. I know that sometimes these words tend to hurt, but it's just, it's better that I tell you that then somebody else. So, yeah.

03:45Let me know if you want to book a call with us.

03:47I think that we should go over your product, your ad spend, and just see if there's any way of us helping you.