AlgaeBarn

00:00Hey, Greg. Nice to meet you. So yeah, I'm not turning on my camera, this video, which I usually do just because I'm six, if you hear me coughing a bit or anything.

00:08Sorry about that. And yeah, that's the reason why I've been slower than usual to respond. So I checked out your business. I love the fact that you're selling fish and aquarium gear.

00:17I actually have an aquarium or had an aquarium for five or six years.

00:20My mom is a biology teacher, so I know probably more than I would wish about caring for aquariums and everything. And I know it's not easy and I know there's a lot to work behind, but let's talk about generating you more sales.

00:33I think that's what you're interested in more, uh, first things first, I looked at your website. Traffic's, you're generating most of your traffic through SEO, which is great.

00:40You have like 90,000 people in your website a month. Um, so after looking at your Facebook page and as library, I didn't see that you're running any ads on this frequency of this amount of people. You should run remarketing, you should run prospecting. You should run dynamic protests because you're leaving a lot

00:59of money on the table. Um, just that as an example, a lot of people can find you trust you, but when they decide to buy, it's probably going to be the last stop they see, or they don't know some of your best deals. And basically it's going to be hit and miss

01:13some people don't buy from you. Some people are gonna buy from anyone else, but basically if you're not running remarketing, if they don't buy right away, you're probably going to lose them.

01:21So that's why I think you're going to see a huge shift in amount of people buying, uh, average order value.

01:26And you can actually increase your lifetime value per customer quite a lot.

01:30Now I just wanted to quickly check out here. Um, I think that, uh, having a system for subscription here now, I just wanted to see one thing quickly that I didn't check.

01:42Okay. So I would love to have an option of tracking different, uh, different bikes, because if you have a subscription that subscription might be, uh, 10 times more valuable than a one-off sale.

01:52So you should have it here in the pixel. Now I see a lot of different, uh, a lot of different pixels.

01:58I presume that this one on top is going to be the one working perfectly. Um, from that one, I, it looks like you have a product catalog installed and it's working properly. So if I was you, I would just jump in today, set up dynamic product ads.

02:10Don't give any discontented. And I protests set it for like first 30 days of, uh, view content that cart. And you should have a decent remarketing audience that's going to work for you. And basically how the drown cards work is that they use the information from your website. So this year has,

02:26uh, ID in the product catalog. And then when you click here, it's going to imagine the product ID. So basically Facebook uses that to show that exact product to the person that just viewed it.

02:36So if you ever went on a website, saw something and then it just appeared five minutes later when you open Facebook, that's the creepy stuff I'm talking about. So that's what we can potentially do here. Um, there's a lot of other stuff that we can do.

02:48I just wanted to quickly show you a couple of your competitors.

02:50So you can see here, you can have these types of ads.

02:52You can have a lot more like, honestly, um, this is just like a quick, quick, quick rundown because I'm just, um, I'm just, I just want to show you how things are looking right now before we jump on a call. Um, basically there's a lot of room for,

03:07for, for improvement. I think that Google is going to be much more saturated, but you can potentially have like cool videos.

03:12Uh, we've been working with a couple of different florists as well, and they pointed out to us that, uh, there's a lot more young people becoming, uh, an income coming into, uh, caring for plants. Um, so I think that with that, it's probably going to be a lot more

03:26people also caring for fish. I don't know if you saw that since COVID started or not, but basically, um, honestly these aren't here garbage.

03:34So what I would do is a lot, a lot more ambitious than this.

03:38Uh, if you're interested, what we can do is jump on a quick call.

03:40I can give you a little bit more of information, context on how this, these things are going to look here.

03:46I like your business. I like your website. I think there's more than enough potential for us to, uh, start running ads and actually making your money right from the start. Now, if you want, we can book a call. I can, I'll send you a link with this

03:57video as well. And yeah, like there's no obligation. There's nothing major that just a friendly call.

04:03And then if you like what the I can do for you and with my team, perfect. Then we talk business.

04:08If not, nothing, nothing big. And of course everything I told you here you can implement and you can use an honestly, I would, I would love if you can set up a dynamic product and remarketing campaigns before calling. So I can just see how you're running them and

04:20maybe give you a couple of pointers as well.