Allen Brothers

00:00Hey, a brothers, this looks amazing. This me, the whole concept of this and I just wanted to, to give you a shout out. But when it comes to marketing, you could be doing a better job and that's why I'm recording you this video. So first things first I'm just gonna look at your Facebook ads.

00:16I saw that you don't have any traffic no in traffic coming from other social medias except them. So basically I like how it looks on the pictures, but we're a lot more visual beings.

00:27So you want to have a lot more than this. You want to have, for example, testimonials of people eating the meat.

00:33If you look at any Coca-Cola, you're gonna have the moment where they take a sip and like, hmm. So that moment where you're enjoying the taste, you want to show that because meat is meat, that's okay, but like you cannot figure if it's tasty or it's just like

00:45photoshopped really well, you know? So that's the first thing. Second thing, talk about the origin of the meat a lot more. You have this additional north star bison part, which I think is the same meat but basically you really want to show them that you're treating your animals well,

01:01that they under, that you understand that that's a part of like your business, not just to produce meat, but to be ethical to the animals and everything else. To also maybe talk about your, in the backstory, talk about how you feed animals.

01:13What is the specific thing you do better than your competition? So all of these things need to be in a video and made in a good way so a person has a healthy, good understanding about your business.

01:22So first they're gonna know that the meat is tasty and good.

01:25Second, they're gonna have a great experience understanding that you're unethical business, helping the animals and everything else.

01:31And then on top of it, anything that they might have, have as a question for you should have all of those answered through the video. So like, is it go, is it the shipping gonna be guaranteed if it's late or something like that? That might be important for some people because

01:45there's gonna be the holiday season, there's gonna be people coming over to their homes and they don't want anything being late when I'm talking about this.

01:53So at the same time, it wouldn't be bad thing to also point out for which specific purpose you can use the meat.

01:58So like, perfect family reunion, dinner, whatever by this. Or, or just like if you have bundles already for that, that could be really good. Now I wanna show you a, a company we worked with and we generated huge results.

02:11Like we generated additional million dollars of revenue that on top of it, that those people on average bought an additional five times, which is insane retention if you ask me.

02:22So basically that 1 million is a lot more when it looks at revenue, it was just like from from the first orders we got an additional million.

02:31Now what I would suggest is you take as many things as possible from this, like visual elements, just make it pop, make it insane. They did a really smart step by focusing on kosher because that's a specific type of meat that people can't really buy easily anymore.

02:45And on top of it, they have an additional reason to buy it.

02:48So it's not like they can go to any other supermarket and buy it.

02:51So I'm just gonna show you one other ad. Now I'm telling you the web website needs to look polished, the meat needs to look tasty, but I'm gonna show you how they did like a, a family business in, because you're Allen brothers, like it might make sense for you guys. So he here says like,

03:05is it running? Then she says 3, 2, 1, 3, 2, 1.

03:09I saw here first Bugs two. So I know the video is old and it's like small and everything. But the whole point is people wanted to see a family business. They didn't wanna see a pay doctor, they didn't see anything perfect.

03:24Insanely enough. This is one of their best performing ads because they had this pattern disruption because they expected an ad expected to polish and then they saw a guy in front of a camera talking about his product. So if we can do something like that, I am 100% sure that you're gonna be astonished

03:39with the in astronomical route we can achieve through this. There's not a lot of competition in this market.

03:44We already did it once successfully and grow and behold doesn't have a lot of competition. They moved their marketing in-house.

03:50So that's why we're free to help you scale a lot more.

03:54Hopefully this video inspired you and if you have time, let's book a call and just go through it. No strings attached.

03:59I'm just gonna tell you what they think would be a good project and we can go from there. Thank you. Bye.