Ancol Pet Products

00:00Hey, team, my name is Ivan. I'm the CEO of Digital Rocket, and I'm just gonna quickly go through three different angles on how you can improve your revenue and profitability. The first one is gonna be the website.

00:11Second one is gonna be the ads and the way how you acquire customers, after which we're also gonna talk on how to improve the average or value, lifetime value, and how to basically get more money from your existing customer base.

00:23So first of all, the website is, has a lot to be desired. The main thing is that it's done in an old fashioned way. I don't know if on what it's built, probably some WordPress or something like that. But the main point is that it's

00:36not really optimist for mobile. It's not really that fast as you can see from this test here. And then on top of it's, it's all over the place.

00:43Now, you probably think that this section here looks okay. Now when you switch it to the mobile phone, you're gonna see this.

00:50This is tiny. You cannot see anything on it. Doesn't matter which size phone you use, you won't be able to see it.

00:55Now, there is an interesting thing that I'm just gonna put out here, and that's that most of your users are gonna be in the younger brackets, but that's a fallacy. That's, that's an issue because if you have texts that's too small and the website's slow and people that are not tech savvy,

01:13usually older people are gonna have a harder time using it. Basically, meaning that you potentially are kicking out the people that have a hard time using your products. This is one of our old clients.

01:22Look at their website like steal anything that you can. My suggestion is we have a book on our website called Maximizing Revenue by Plugging Profit Leaks.

01:32You can go through that whole book and you can look at how you can take all of the elements we portray there and how you can make the most out of it. It's gonna be an easy and simple system and how to upgrade your website. Now,

01:43what I do suggest as well is for us to jump on a call and just talk about the whole website angle, because I honestly think that might be the best possible thing for you to complete. Read your website into some basic Shopify system is gonna be easy to

01:58use, easy to integrate with any other platforms and et cetera. Now, another thing that I wanted to have you keep in mind, and that's that you have 60 k people on the website.

02:07So if your website works better, loads better, your outdoor value goes up, it's gonna have incremental it's gonna have better and better results, basically.

02:18Now when it comes to the, the ads, I'm gonna show you another customer that we worked with. So Tundra works, they have like these dog shirts and everything. My suggestion would be even like when you look at your website, start making like either a group or a

02:31community of people that use your products, get them to send you their pictures of the dogs. That's what we call user generated content.

02:38If you have Amazon, go to your Amazon store and find the pictures.

02:41People posted the best ads that worked for these guys, were us getting the pictures of their customers and still like, th this is not what they could have been doing. They continue, they moved their house. So that's why I'm not in love what they're doing

02:55here. But anyways, the whole point is people wanna see Dogs that are similar to theirs. People wanna see owners that have similar issues and that your product was the right choice for that person.

03:06So, and through that you're gonna have a need. You're gonna have a lot more report than just having like animated pictures and something like that. Another thing that I would also look at is dynamic product ads because you have a huge variety of different products and again,

03:21you don't really have any tracking here, but like you can potentially remarket to people on Facebook and Instagram, potentially even on email and SMS to exactly hit them again with the products they were looking at or products that are similar to them that are

03:36usually selling really well. Another thing that I do suggest is for you to add the banners. So like if you buy X, Y, Z above then you get free shipping and similar things.

03:46You basically wanna incentivize people to buy more each time they come in and buy. So those are just some quick ideas.

03:53Another thing that you can also do, set up a, a loyalty system, like I can see that you have like trade login, but I do suggest you making something like a clubhouse option where they get the discount so they get used to buying from you guys.

04:05Another thing that they do suggest is setting up bundles. Bundles can be really sick, especially if you have issues with movings and specific products during the holidays. You can also run like get free gift and just give away anything that's left over that you cannot sell.

04:19Now these are just like really top level rough things that I went through.

04:23My suggestion is let's book a call. I want to get to know you guys to understand what your goals are for the next year.

04:30And then I would go for just the audit that we can do for you guys where we will go over your website from the backend.

04:37We would also go over your ads if you have any or your advertising systems, and we will just give you an audit on how we think the next three to six months would look like or should look like.

04:48If you wanna grow and hit your targets. That's why I need the call first and then to do the audit so I know from which angle I'm gonna be preparing the audit. Let me know how that that sounds for you.

04:57The audit is gonna be completely free because we love the pat niche and we have a lot of experience and we think that working with you guys is gonna be great for both sides. Thanks so much for watching the video if you stay for this long and talk to you soon.

05:10Bye.