Ashoori Law

00:00Hey, Michael, my name is Ivan and I'm the CEO of Digital Rocket.

00:03I know you sent us this information a bit while ago, but Andrew gave this to me because I liked, I liked what you're doing. I see a lot of things happening that I wanted to point out to you, and I just thought that I'm gonna be

00:15better at presenting this. So I hope that wa wa the waiting for this video's gonna be worthwhile anyways, I love the website. I love the fact that you're focusing on the results you've achieved so far. So you have that as an advantage, but I still think that you have a lot of things that are going

00:31for you that you're not using well enough, and I'm gonna touch on all of them on during this video, but I went through the testimonials, love them.

00:39Really good job. This is all perfectly fine, but when you go down here, for example you rarely used all of these statistics, metrics and everything into your advertisement.

00:50So I'm, I have your ads open later. But another thing is you have all of this, like Trustpilot and everything on the bottom and on the top of your website, which I agree with, but I would love to see a lot more of that here in the

01:02yard. So, for example, with here you're doing an okay job with the headers and footers. It's a good strategy. I, but my opinion is that your, your current situation with your business here is not supposed, like I will focus on remarketing first and then expand to prospecting later.

01:19So I use SimilarWeb to check your traffic, and I see you're doing an amazing job. And you can, you can see here you have 146,000 people, I think, in this quarter, and the bounce rate is a bit high, but that, that goes with you,

01:33when you have a lot of people coming in and it, it's doing fine.

01:37Like you have a good healthy amount of traffic. But then, so when you look at this, you have 90% of all of the traffic coming from search.

01:45And then right under here it says it's all organic. So you're not using paid traffic at all.

01:51This tool can be wrong, so correct me, but I'm working with what they can. So meaning that you have a lot of people coming to the website and then they disappear or they, they evaporate or something like that. So I will focus on using your testimonials

02:05and using your your reviews first for remarketing, as, another thing you need to think about is how you do the conversion.

02:13So when you click on the apply now or book a reservation, they go to calendar link, which is okay, but in my opinion, you need to get way, how to get people to just browsing or thinking about it, but they're not ready yet into a funnel.

02:27So having a popup where you give them like a free ebook or like five things you need to know before you apply or something like that for, to get their phone number and email. Why say phone number first, because phone numbers are gonna be the main thing they're gonna open.

02:39If you follow up with a text message, it's 90% has likelihood of being open while if you send an email, it's less than 10%, but you should do both. So through that, you're gonna stay top of mind, and then you're gonna start converting the people

02:52at discovered you three, six months ago. Now they're ready. Another thing that's gonna help happen is that you can nurture those leads so You can, you can show them all the reasons why you are the best.

03:01So you can give them like five tips for this. Two interesting stories.

03:04One thing you need to know, something like that. When we sit down and look at the data you have, we cannot figure out how the emails and the communication should look like. But basically you need to have more touchpoints in order for you to be able to prove all of the,

03:17the value you can bring to them and why you, they should choose you. And you cannot do that from one website and one ad, and that's it. So that's why I think you need to focus on the long term as well, a lot more. Now one other thing that I

03:29think you need to take into account is the website loading speed.

03:32So website loading speed is gonna negatively affect your ads and SEO performance.

03:37So when I say I see your performance, it basically causes your bounce rate to go out because people have a harder time loading your website. So you can imagine somebody has a bad phone, they're in a bus and they're bored and they open Facebook or Instagram,

03:51then they see your ad, but then when they click, it takes them a long time because either their phone is bad or their internet is weak.

03:57So basically meaning that they're just gonna bounce because it never loaded.

04:00Fixing that already by itself is gonna start making you more leads without a doubt. So take, take a look into that.

04:07You can check all of this on your own. It's quite simple.

04:10You have GTX metrics as well that you can use to double check anything, and it exactly tells you here what you need to fix.

04:16So just get a developer, he can do it in a day.

04:18It's not gonna cost you much, and it's gonna pay off within a week.

04:21I think you did a great job with this video, but like how you explain the information needs to be done in a different way.

04:27So people are more interested in like fear of things not working out. So that's gonna make them be more impulsive, which has higher likelihood of them. Click on your ads.

04:37So like the what what what mistakes can cause you not to get the proof for a visa's gonna have five times more clicks than per than, than when you say how to get the visa, because a lot of them that are thinking about it they know inherently that they can get the

04:53visa. And so when the time comes, they'll do something about it. So they're gonna click on it because they know one, at some point they're gonna need it, but it's not gonna be the same type of interaction and the same type of looking.

05:06This is gonna be more browsing. And the other one is actually interest through fear. Interest through fear can open up the possibility of you teaching them more through teaching, you can build more authority and trust through and through that be top of mind. So being top of mind is gonna be good because when

05:20the, it, it's gonna be a specific moment when they need your services.

05:24So that's why the longer you're top of mind, the hard the chances of you actually converting 'em, not anybody else.

05:29So that's one story. Like I can do a lot more to explain, just explaining to you what I would do with the ads. One thing that I would do with just this is, this is boring, dude. Like, it's not gonna keep attention to anybody.

05:42Make a mashup. You have amazing job here with these videos. Just we have an amazing video editor that we can get to added this as an ad that's just gonna be like boom, boom, boom, boom, like 50 people in two minutes.

05:56And it's gonna Look, look amazing, and it's gonna be fast, and it's gonna be interesting with great music and good like changes and pace and tone.

06:02So the whole point of that is just to animate it, because if you have one person talking, it's boring, but you have a mix of people, it's great. And you use that to hit the people that were already on your website. Do not spend too much time right now until

06:16you get the remarketing really working really well. Do not focus on prospecting because you're you already have a healthy source of new traffic coming in now is the whole point of getting the most out of it. And then expanding into new traffic and then

06:30expanding into new traffic options. So think about it. My opinion is Facebook ads can be a lot better.

06:37The website can be a little bit better. How you do the creators and how you explain the offer, how you hook people, all of that needs to be changed if you wanna get good results. But I will focus as well at adding s m s and email as additional services and just developing a

06:50way better conversion pipeline just to have more people convert through email or s m s and better, not like, just bounce. Think about all of this.

06:57If you're interested, I'm available next week for a call. Thanks so much.