Flyworld Migration

00:00Introduction

00:00Hey Daniel, my name is Ivan and I, just wanted to give you a quick rundown of some of the issues that they see and all the things that actually could help you get a lot better cost per

00:09Mobile Experience Issues

00:08signed deal or cost per signed case. Now the main thing that I want to say is that I checked out your website and I know that 90% of your traffic is mobile.

00:16So I wanted to quickly give you an understanding why I'm looking at this.

00:20one of the things that they have is an issue is just a general website is really hard on the user, full of irrelevant information, really doesn't give you any real information of the quality and what you can

00:31expect and if they're at the right place.

00:33Beside like best immigration lawyer, you have testimonials, you have reviews, you didn't put them on.

00:35Improving First Impressions

00:38So best is subjective. You have 227 reviews on Google which are cumulative four star reviews.

00:45That's not bad. I would even look at adding that or something else or work on it until you get to 4.5 if 4 isn't good enough for you.

00:52But my perspective is that this is all like unimportant important because you're running Facebook ads, you're hitting the people that you can service.

01:00It's not that important. They expect you to already be able to service them because your ad hid them.

01:05Another thing that I would point out is this button here, especially for older people is not going to be intuitive.

01:10So I have a problem with it. But when I click on it, there's a lot more problems that they see.

01:14First of all, okay, the form is not the worst one that they saw, but you have here basic information that is, let's say you don't have information to figure out who is a dumbass.

01:26Like, because if you look at you don't have, I don't know, you don't have questions or just empty blank spaces, for them.

01:35So they have to click something like this and through that you don't really know if they know what they're doing or they just place something.

01:40So your intake team is the one that actually sees if they're good or not and which visa they actually report on.

01:47So I would ask them how often is it the situation that you have, the people writing the wrong visa types and stuff like that.

01:53Because if you don't have an option for them to opt out or say, I don't know, they would write random stuff.

01:58Another thing that you have is lacking is when you're ready to move Forward with this.

02:04Like that question is crucial because it makes your sales team understand who is a, hot lead and who's not.

02:09Without that, you don't have a system of actually understanding, who to be a priority, who not.

02:14You're just taking them on as they come in.

02:16And through that, you lose speed to lead, you lose efficiency.

02:18Your sales team has to talk to so many random people before they find something that's actually good to be sold.

02:24And this way you can actually make the form do half of the work for you and change the form to be the one that filters everybody out and the sales team to be the one that actually tries to

02:26Landing Page Best Practices

02:32just close as many people as possible. So you need to make sure that you stop treating the sales or the intake team as the filter for this, because it's actually causing you a lot more damage.

02:42You're actually letting a lot of people through, sign up and become leads that are potentially not qualified, potentially are, just window shopping.

02:51And the problem is, especially with Meta, you're running lowest cost per lead campaigns.

02:56Lowest cost is shit because you're optimizing just to get lower and lower cost, which means that down the road you're not gonna get the quality you want.

03:04And the more money you spend, the lower the quality is gonna go down.

03:07And the problem with this is that you need to set up your own system how to send a feedback loop to Meta on the leads you actually closed.

03:14Otherwise the data is gonna get cluttered by volume because Meta doesn't know who you closed and who you didn't close.

03:21And what's gonna happen is you're gonna have the slow decline in quality on ad results and your team is all of a sudden not going to be able to close anyone.

03:28And usually what happens is at some point you get results, you start running more and more ad spend and the results go off a clip because they have so many leads, they work their asses off trying to process

03:37them and then they are not able to close them.

03:39But there's another two problems, with this.

03:41They all get stored in your HubSpot or whatever you're using as a CRM, and you have to pay for that.

03:46Plus you're remarketing to them, you're sending out the email.

03:48So all of that costs money. You need to make sure that you're filtering them out and not spending money.

03:54Another thing that would be amazing is if you make sure that all of those unqualified people that are never going to convert never actually reach your sales team because you're paying them for their time, you're paying them for

03:55Language Strategy in Ads

04:02their equity. At the end of the day, if they're just getting burned out by idiots, you're really losing out when they're supposed to be ready to go in and close the deal.

04:10So those are some of the things that I wanted to mention to you.

04:12There are other things that are kind of confusing.

04:14Like you're running English and then the creators are in Hindi, the video ones, and then the images are also in English.

04:20So I'm not really sure what's going on.

04:21Who are you targeting? I would love to talk about this with you, but.

04:25But the main thing I wanted to point out is that if you decide to talk to us about the caseflow system, I would look at redoing the website.

04:32Just because you're losing so much on an unoptimized website that's unoptimized for mobile, then the form, I'm suspecting there's a lot of traffic and I can almost make sure that or guarantee that you don't know, which lead

04:46converted, which lead didn't, and what's your cost per signed case and stuff like that.

04:49I can help you get all of that aligned and set up properly.

04:52So you exactly know what's making money, what's not making you money, and how to invest your money further.

04:57Like if you have a specific type of visa that you need to invest in or a specific type, of person or something like that, that can be all derived through data and then the whole landing page can

05:07be built by that. So if we get access to your Facebook ads and potentially your P and L to see who you're close, who you didn't, maybe your, HubSpot or what you're using, I can potentially tell you

05:17what needs to happen with your business to be able to actually scale and generate traction and enough clients through this to be able to grow this business.

05:25Because right now what you have here is not scalable and it's gonna start deteriorating and fractioning just like getting destroyed just with the data and the algorithmic learning being swamped by the wrong type of data.

05:30Optimizing Lead Intake Forms

05:38let me know. I'll include a link to the, I'll include a link to a calendar with me and I hope to have a call with you, Daniel.

05:45Talk soon.