BLK BOX

00:00Hey, Black box team. My name is Ivan and I just wanted to record a short video a couple of minutes long just for you to see a couple of things that I see could be done better. So the point of this video is to show you where your website can be opt is better

00:12to give better results and how your advertisement can work. I'm gonna be focusing today on your shop and on Facebook or methods, but there is always potential to go outside of it anyways.

00:25First things first, They have a little bit of like things that they wrote down. One of the things that I, I think right away you need to improve is the visibility of your guarantee position.

00:33So look at this as an example. You have an option here where it says everything's guaranteed, but it's only here. So, and the, the e-commerce sector, you want to have something that's called trust signs.

00:45The trust symbols. Trust signs are gonna be money by guarantee, no animal cruelty, a lot of those elements.

00:52And then what you want to do is basically make them look like this, but add them somewhere to the top.

01:00So the moment a person is here, they're thinking about making a buying decision.

01:05So you really need to put all of these trust signs somewhere like here and make them really stand out because people better re remember images than they remember text, especially if they wanna research for it.

01:16Like I, I understand that you think that like people are gonna go to your frequent ask questions page or something like that, but when we tested it, people are lazy. People are not gonna spend additional time to the researcher brand to figure out stuff.

01:28They want to see everything here. So that's the first thing that I would look at.

01:31Another thing that I would look at is your checkup process. Checkup process, meaning you have options to add, like pay later options one click up sell apps and a couple of other things that you really don't have at the moment. So having a one click

01:45upsell is just gonna enable people like you buy from Amazon. So you know already, like frequently bought weight, you click and it's automatically in either your at cart or is it already bought.

01:56So that's one thing that I would look at. Another small thing that I would look at is the header.

02:01So the header can be used to increase the average jewelry value quite effectively.

02:05So I don't know if you're using this, how we use it, but basically for average jewelry value is 150 for shoes.

02:10Then you you should say 160 for the free shipping. So you always wanna add a little bit more space above.

02:16So people are gonna be incentivized to buy an additional product. Especially in the United States, people love free shipping and they're gonna buy an additional product just to get free shipping, even if sometimes the math doesn't work.

02:27So that's one of the things I'm gonna go a little bit more about the website about the ads later.

02:34Another thing that I noticed is this. So you're basically running class CADs and you have like the blog posts and everything here and then the reviews and everything.

02:44My suggestion is go and set up an email drip or, or a sequence of s SMSs or something like that where you ask people to send you the videos of them using the products, why they like your products, and basically build user, generate the content through that user generate the content is gonna gonna be much

02:59better because people already know that this can be faked easily. So they're not gonna trust this. They're not gonna take it as a review.

03:05They're gonna expect it's fake. So if you have a real person, real name, last name, real user, it's gonna be infinitely more times better because it's harder to fake. Again, not all people are gonna tr track who if something's fake or not, but again, I know how people buy things.

03:21I know how people think about things, especially if they're gonna buy something that costs a lot more money. Now, a couple, let's switch the ads. I have a lot more that I will tell you about the website, but I don't have too much time now.

03:32Now the second thing that I wanted to talk to you about is your ads. Your ads. I know that you just started in recently again, but this is not gonna work out really well because all of the ads are kind of the same thing.

03:43And at the end of the day, you're not really showing the benefit to the customers. You're basically making something that's a motivational video.

03:50The popular music is there and all of that, and people are doing something really cool. Perfect. Almost every fitness band ever does that.

03:56So with that, there's an issue because we are grow, like we are satiated of those videos.

04:02We already know half of the videos card they're gonna look like it's basically the music and the, the movement and that's it.

04:09My suggestion would be if you're gonna go like 40% off, just make a picture left side, right side, like left side.

04:14This is what you could have bought before Black Friday for the same money.

04:17Now you get all of this, so you make like a bundle or something like that. So you make it visually appealing for the person to see the benefits that they will get, in this case, the quantity of the products because they get the 40% discount.

04:29That's one option. Another thing that you, you are currently not using is dynamic product ads. I know you have a catalog, et cetera because we can see the view content pixel, but you're not using the pixel, you're not using it.

04:41So basically that's gonna be a best performing campaign due to the fact that Facebook categorizes DPA ads as a different type of ad.

04:49So dynamic product ads are catalog sales ads, not conversion ads. So they're under a different algorithm.

04:54Those are the ads that you go to a website and then two hours later the ad appears and you think Facebook is hacking or phone or something like that. So that's how fast and aggressive they are.

05:03And on top of it, they're gonna show that product in a couple of other products. So basically because they're in a different category, not conversions, your cost per cost per thousand impressions gonna be way less.

05:15And with that, your advertising costs are gonna be more profitable. So those are just a couple of things like trust me, set up dynamic product campaigns and write 40% off.

05:25It's gonna work 10 times better than what you have here. I hope you see this sometime. I know that it's gonna take some time to set up the campaigns, but it's quite easy for you to do.

05:35If you wanna check out on how we optimize websites, I'm gonna send you a book. Maximum is Revenue by Plugging Pro Leaks.

05:42And I would love for us to book a call and go over your website, your ads and everything. It's a complimentary call.

05:49It basically has no strings attached. And my goal for that call would be to see what your goals are and how big you Wanna wanna grow. Check out the, the clients we worked with.

05:59We worked with a couple of really big industry clients, like better performance nutrition, and we managed to generate them a huge amount of additional revenue through advertisement.

06:08I have a cool story behind what we had to solve in order for 'em to grow. So if you're interested, I'll tell you on the call.

06:14Thanks so much. Bye.