Boxt

00:00Hey, my name is Ivan. I'm from Digital Rocket, and wanted to quickly record the video for you.

00:05The goal of this video is to help you get better results with your website and advertisement, or the the simple way of saying it to get more profits and revenue. Now, first things first, I wanted to address this. The 10% off discount is the worst thing you

00:18can do like that because basically everybody that looks at a discount is gonna say, okay, so it's, if it's a hundred dollars, it's actually 90 or something like that. So, so they won't even recognize that it's a real discount.

00:31And you can see that in your everyday life. Like if you see a code for example, that is on a discount from the first moment you see it, you're gonna remember the price with the discount.

00:40But if you first saw it without the discount, then later saw the discount, then you're gonna feel like you have a good deal on your hands.

00:46So just giving away a discount like this is throwing money away, don't do that. Remove it right away. What you can do is give free shipping above a certain threshold or something similar to that, so you make them work for the additional bonus.

00:59Now, when do you use discounts? You use discounts in remarketing your, in your email campaigns, in your SMS campaigns, in your Facebook ads, Google ads, whatever you do, you don't give it to everybody, you gate it. So for example, if somebody checked your website out two weeks

01:13ago and didn't buy, then you give a discount on top of it.

01:16You don't give away right away that your biggest discount. Now, I don't know where, where, what your margins are, but for example, you give them 5% and 10% and 15%, you don't go right away to 50% or something like that because then if

01:28they don't buy them, you are done. You don't have anything to do anymore because you're cornered yourself.

01:34So keep that in mind. Another thing that they like about this website is that's simple, but it just lacks color.

01:40It's all black and white while wine is red, I would suggest adding a little bit more of like things that are gonna attract attention to make the eye feel better.

01:50This design isn't really the best, especially if you're targeting older people who are gonna have a hard time understanding anything. And I don't know if this is just a design issue or I don't know, I didn't see that too much. Now it's really good that you

02:03have testimonials, but the main thing you need to know is that most of these testimonials are fake and 50% chance that yours are fake because you can type in whatever you want there and just think of a name.

02:12So how do you counter that? You record, ask people to send you a recording why they buy your wine and not anybody else's. You give them away a discount something or give, give them a free bottle of wine if they're featured on the website.

02:24And a lot of people are gonna do that. The simplest way how to do that is just simply setting up an email automation.

02:30Two weeks after anyone orders, you require them to send you a video or ask 'em to send them a video for a gift. And then you're gonna have a huge abundance of videos when somebody comes and sees 50 people saying how you guys are good that you did everything correctly.

02:43If there was a service issue, you solved it instantly, amazing. Then everybody else is gonna feel way better.

02:50As seen in you have a PR campaign, it's amazing. It's good. It needs to be up not down.

02:55This space here doesn't say en enough, doesn't Say anything. What is your, like you deliver wine to the doorstep.

03:02That's okay that that's offered by 50 other companies. We need to figure out what is gonna be the silver bullet between a post on top. And then right under that, I would even make the section a little bit smaller.

03:13You're gonna have this because most of your competitors are not gonna have as seen on maybe some but not most. So that's already elevating you above the competition. Now, I have a lot more to say about the website, but I'm not gonna go too much, too longer.

03:26One of the main things, low website speed, like you need to get it solved because anytime you run ads, it's gonna be nice because people are gonna have a harder time loading the website. The more people that have a hard time loading the website,

03:37the higher your bounce rates. And as you can see here, your bounce rate isn't bad, but your second duration rate isn't slow. So there is something happening there that we can see. But the main thing you need to understand is that if, if your website is slower to low, you're losing money because of simple things

03:52that you can fix. Now you can use the same tool. You can also use this GTX metrics and it's gonna exactly tell you what is the issue here. So you can see here it have some third party code and a couple other things. Usually like things like this,

04:05rewards are gonna be the thing that slows your website down the, the most. Now I'm, I, I have a lot more that I would say about the website, but I'm not gonna go too much with it.

04:16Now. I'm gonna quickly just address your ads. I hope you can still see this because they have to switch recordings.

04:22Basically this wine on top, fine wine this holiday. You're really not giving it your best when you're thinking about your coffee. Like, you need to think about what is something that people really want. What is the experience? Is it the perfect wine?

04:35Is it the the most richest wine? Is it the best wine for them? That's one option.

04:40Another option is going for a subscription based business. So having a a a like a way where they fill out the quiz and then you send them based on their, like what they most like, you send them a box of wine each month or something like that.

04:51That's gonna be a good system for you because that enables you to have monthly reoccurring revenue while here. It's one off sales.

04:57Then you need to fight for every single sale. So think about it, I think that these are, that you're running like you give here at 15% discount, which is okay, but you already gave a 10% discount.

05:08So in fact, this is a 5% discount that you're paying people to see.

05:11So again, a lot of things are not done properly. Now, I wanted to show you some of the competition.

05:17As you can see here, they're trying to get attention. So this guy's standing upside down to, to be able to attract attention. That's one example that you can do it.

05:26Now you can have a lot of other options. The main thing is you need to make sure that your ad is gonna be seen. Ideally, I will go with recording a video and explaining why this wine is superior or who chooses this wine and make it sound like you

05:39just basically get the guy, guy that really understands wine. I think it's called an immunologist. You're probably gonna correct me if I'm wrong.

05:46And you just get them to record and explain the wines. And everybody likes a good explanation. I think that in most of those expl expensive wine restaurants, half of it is actually hearing the guy talk About the, the wine telling you the story and then you're enjoying the wine

05:59while thinking about the story. So think about this. I have a lot more, a lot, a lot of other things that I would tell you but I don't have enough time for the vi in this one video. I hope that you saw the second part of the screen.

06:12If not, sorry about that. But the main thing for me is to, for you to take away like you're sitting on a lot of money that you're not collecting because you you don't have anyone that understands how to lead this properly all the way. You have a lot of elements in the,

06:26like, a lot of good elements, but they're not in the right place or they're, they're not just executed properly. Now, I'm gonna offer you here a half an hour to 45 minute session where we can do this on the call.

06:37You don't need to pay anything. I'm gonna do this for free.

06:40You're gonna have a recording of the video and then you can spend that time implementing everything. I teach you ideal scenarios that when you implement everything I teach you and you see how much we can bring to you, then we can start working together. But my main goal here first is to

06:53show you the month of value we can bring. And you're gonna see that on the call. So yeah, please book a call in my calendar when you can. Thank you so much.