CarePatrol

00:00It's Ivan and recently you filled out a form on a website indicating that you are interested in getting better performance from your business.

00:08Now, I have a fair bit of different things I wanted to discuss, which you mainly a lot of different ideas on how to get better performance.

00:16And I just wanted to give you this as a taste of what we can bring to the table with before you as a business.

00:22And so I'm gonna go through your website ads in a couple of competitors just to show you what is possible and how far you are from the competition in some aspects. And as well as, I'm going to give you exact ideas on what you can do yourself to

00:35improve things. Now, first of all, I'm looking to your website. It is good, but I think that there's a lot of different improvements that we could do that is what we call optimization of the first impression because the first impression is going to be one of the most important ones.

00:51So I wanted to address that there's a ton of different texts here that can be overwhelming. Now, the good thing you did is you made the text large, which does help people that are older.

01:03I kind of would look at an option of rewriting all of the text to use a lot less text, but bigger fonts, because again, if a senior person is reading this, they might still not be able to read this with other losses.

01:16So thinking about this, playing around with this can end up being quite beneficial.

01:21Now, something that I would look at moving around are these things, because this is the thing that makes a person interested in reading more, because if we show this earlier, you're going to know they're at the right place. Additionally, we have a lot of other stuff that we can move up,

01:35for example, these reviews can be also added to the top. So the first impressions right away were at somebody that gives us the service we want and has five star reviews. It's right away an easier decision for the person to make. Now I'm going to show you how

01:55your website looks on phone and about 40% of your traffic is on the mobile phone. As you can see, there's a ton of text on a really small screen.

02:05It is going to be a bit overwhelming. So I would look at some simplifications here as fast as I can.

02:13Additionally, these menus and buttons here don't look natural. So making this also smaller this is supposed to actually these buttons are usually on the bottom of the website And then this can be cut down to be a lot smaller so it doesn't take up space And

02:28if you want to make that as a button, then you can make it a sticky one So as you move this care patrol find the closest care patrol can be Quite accessible so as you move around it can be floating which is you can click whenever now I'm going to switch

02:43quickly to ads library. These are your current ads. Okay, so now it loaded one less even.

02:55As you can see your ads are quite simple, quite not effective.

02:59It looks like somebody just turned off one of the ads. While I just looked at your competition and I just wanted to give you ideas from them, So what you can always do is go to Facebook as library and just look at what your competition is doing So I love the

03:15fact that these people are collecting data with the family decision toolkit and one of the things that that I did write down One of the things that I did write down is just general differentiating between a person that's Figuring out what they're gonna do themselves and the person Besides

03:34that, I would also look at figuring out how you do other advertising for B2B. Why?

03:42Because your business and kind of presuming is an affiliate business that's depending on a lot of people coming through to you, that are trying to find the right person. So developing a system where you have a legion form on Google or on Meta and running as to

04:00these facilities can also help you bring in a lot new potential business partners if that is a business model you care to pursue.

04:10Regarding these ads, a lot of this can be done with a lot of the videos you probably already have made with a couple of really good video editors.

04:19So figuring out what you're gonna go with as a first offer, how to optimize and then just launching those videos to a website that's fully optimized to get the person from the first click to the whole website to leave you their data is going to be assistance going to be

04:36worthwhile to pursue. I'm going to switch back quickly to the website.

04:39One thing that I've noticed as well is that there's no forms that are actually popping up as they're moving around. So exit the third form, stuff like that, to collect emails, not just this form here, but actually having a lot more options to get all of their information,

04:56and then being able to nurture them to different email sequences is going to be the thing that makes you the most money. Especially because if you're in affiliate business, you're interested in converting them as much as possible.

05:07So building a big email list is going to end up being the thing that is going to increase your business value as well.

05:14So I hope Ronald, this was a video that helps you and that you can use some of this information right away to improve your advertisement.

05:22Now, if you're interested in digging deeper or maybe even doing a full audit of your business going through everything that you guys do and having a detailed report on everywhere you could make more money or where you're hemorrhaging money due to inefficiencies, let's jump on a call and discuss those options.

05:39Thank you for watching.