Cheap Canvas Prints
Traffic and paid media review
- Remarketing and dynamic product ads are where most money is left on the table
- Use dynamic phone-drop style videos instead of a static photo of a kid
- Track when shoppers upload an image, not just page views
Recorded by Ivan Janku for Cheap Canvas Prints. Unscripted, language included.
Full transcript
00:00Hey, my name is Ivan and Phil showed me your business, and I just realized quickly that they need to record your video.
00:07I checked out your similar web statistics. I'm using that tool just to base my ideas and findings, and I checked out your Facebook ads. And from the bat I can say that you're not using the socials and you're not using s m s an
00:20email as you could. So you're basically leaving a huge amount of money on the table. So with that said, I'm 100% sure, and I can guarantee you that we can provide a lot better results in what you currently have. But even without that,
00:32I know that you're doing quite well. Now, when you check out all of these statistics, and when you see that, you see that it, it has a lot more potential. And when you check out your main roster products, you have the canvases, you have a lot of different things that are simply not advertised or not
00:45shown on top of it. You have a lot of unique discount codes and everything that is as well, not really shown in the in the marketing.
00:53So these, these products are really visually appealing. That's why people buy them. But with your ads, you just have a picture of a kid holding something.
01:01So currently on TikTok, for example, and even on Instagram, you have a lot of videos where somebody just takes like a picture and then like drops the phone, and then when the phone is picked up again it shows the product and the kid holding it. So it's a much more visually appealing,
01:15in a more dynamic way of showing the exact same product. So having things like that done, which we can also arrange for you can be a, a, a way that you can sell a lot more than on top of it.
01:26Like just if you did, did remarketing properly, you are gonna make a lot more money when it comes to just finishing the conversions that started the conversion pattern, then finish it.
01:35So if you, if you ask me just first of all, we need to talk about video content, we need to talk about fulfilling the rest of the funnel, which basically that's the most money where you're leaving at the table, like the remarketing side, the dynamic product ads are not nearly used
01:49properly. There's like a lot of different one-off ads and that's it.
01:53Or maybe some of them are dynamic product adss, but they're not really done nearly to the extent that they could be done because they have multiple and multiple variations.
02:01Now I know you have, you're quite busy, so I'm not gonna spend too much time, but I wanted to show you a couple of basic things.
02:09So I would focus on getting people to make an account. I would also set up as many systems, for example, sending gifts, get wrapping, whatever you can.
02:17You probably already have everything, but after that, we need to talk about track tracking everything and how you're gonna manage that.
02:24If you provide a picture here, I would also set up something like now this is not gonna work, but when you add a pro an image here, it needs to show up here and it tested this multiple times, you don't get that. So we cannot actually differentiate a person that just saw
02:40this page from a person that actually added a picture to see how it's gonna look like here. So we, we should look at adding those metrics as well. On top of it, we need to add our system, how to get people to buy regularly.
02:52For example, we can have people buy all all birthday gifts. We can have wedding experiences with canvases.
02:58We Can have a lot of cool things that we can just swipe from TikTok as content, and then we repurpose that as ads.
03:04So let me know what you think your, if you ask me, you're sitting on a Goldman and I really appreciate 15 minutes of your time just to discuss this. Thanks so much.



