Compartes Chocolates

00:00Hey, John, my name is Ivan. I'm the CEO of Digital Rocket.

00:03Uh, first of all, sorry, it took us a bit longer. We had a lot of new clients come in. And so we were wasteful we're on things like this. Uh, but I'm going to make it up to you with making this amazing video for you, or at least the hope is going to be

00:14valuable and amazing through that. So the first things first, uh, the website, I love it. It's good. It has a lot of things going well for it. Like, uh, but there are a lot of things that you need to improve. I'm going to start off with your website,

00:25loading speed. One of the main things that's going to affect your sales is going to be people being p****d off at your website takes a long time to load. So you can imagine somebody on a bus on a bad internet connection or a bad phone that takes a long time to process your website

00:38is going to eat up a lot of your potential customers, mainly because of low loading speeds.

00:43As you can see on the phone, you're 32 on desktop, you're usually going to be better. Yep. So my suggestion would be clean up your website. You can use this in a couple of other websites, it's going to crash, but you can use this in a couple of websites

00:55to see exactly where you have issues and where you can improve them.

00:58If you don't know how to do it yourself, you can get your developer is probably going to know what's going on and why that's the first thing that I would look at. Second thing is you have a lot of good traffic coming in and that's great,

01:13but your Facebook ads are not really helping convert them. Uh, I'm going to explain to you why, but the main things is that you have a lot of people coming in. So your Facebook ads should be the ones actually pick picking up the cream soda.

01:26So basically you want to have, um, a lot of ads explaining why our product is superior because you already have the top of funnel coming in. So you can see here, you have this, how it's made and you know about that, but everything else is kind of like chocolate.

01:40Okay? It's something that I'm not used to, uh, enjoying with my eyes, but with my mouth now, because you don't have that option through social media, you need to circumvent that. Uh, I do suggest that you try making a lot of videos that are going to be something like tech.com content.

01:57So you can buy, like do store-bought chocolates and one of your chocolates and get like a blind taste test with people.

02:03And they need to guess which one is yours and which one is the store bought something like that. Or you give them to try your best chocolate.

02:10Then you like, you want to record the moment where they are trying to chocolate. That's great. So you want to have those videos capture, like you want to have like as many videos as possible and use them as that. People, if we see other people enjoying something we want to do

02:26enjoy it ourselves, as you can see in any McDonald's or Pepsi or Coca Cola, everybody drinking it, everybody's joining it.

02:32You can see their faces and ecstasy while they're using the product.

02:36And if you don't show that you will never sell anything to them, or you will be, look, it's going to be not enough.

02:44Uh, so that's where I would start looking at the content at what you can additionally produce. Um, on the other side, you can look at the, uh, what other, uh, what the rest of the competition is doing.

02:54You can see how they made a lot of different angles, a lot of different Approaches. Some of them have some things that are good.

03:01For example, this one has a bite taken out of it. And that's why I wanted to show you, uh, you have a lot of them to talk about the story, how they got to the product and whatever.

03:09But I do suggest that you also try pairing it up like chocolate and wine. I don't know the cheese and chocolate go together.

03:15I think they do in some occasions, uh, coffee and chocolate, maybe something like a strong dark chocolate for studying or activating your brain. There's a lot of other things you can try, but you want to make it in a purpose as well.

03:27Not just the delight, uh, because you know, like when you want to buy something that you just want to buy, you always think of a reason why you should buy it. So if you like dark chocolate and you see dark chocolate, you're like, ah, that's that?

03:38I don't want to do that because it's going to be, it's just going to make me fat or whatever. But like, if you see dark chocolate specially designed for learning or for students or for activating your brain, that's a good escape.

03:50Go to make that decision. So think about what your, uh, your potential customer is going through when they're making this decision.

03:57Another thing that I do suggest you do is run dynamic product ads.

04:01I know you have them set up as a catalog because you're tracking works.

04:05Um, I'll show you that later, but basically you can send this up like instantly yourself and these ads are going to be one of the best performing ads ever, especially because you have 60,000 people already in your website.

04:14So as an example, these dynamic product ads are going to be, uh, something like that. So basically I come here, uh, automatically, I'm going to get, uh, tagged by this view content event.

04:26And basically that view content event is going to tell Facebook what specific content they watched from your dynamic product ad catalog.

04:32And from there, it's going to show me first, the, the products I watched and then anything similar relating to them because they're not a conversion campaign, but there are catalog sales campaign.

04:43They're going to have a lot better results because the cost per acquisition or cost of advertising is going to be lower. And that's usually why the, um, the odd, that's why usually they're the best performing ads.

04:54Um, so yeah, you get the point. There's a lot of things you can do, especially for remarketing to just capture all of the people that are coming through. And you're not converting on the first step. Sometimes you're going to have to hit people up to five to

05:0510, 15, 20 times depending on the product. Um, but yeah, that's, that's kind of where I see that you, your current campaigns are lacking focus.

05:14Now you have a lot of other options that you can do.

05:17I think we went through most of them. Uh, I would suggest that, uh, you book a call with us and we go through through your website and your campaigns together, and just look at what you can potentially do to improve your results.

05:29Again, you have 60,000 people on your website. I can guarantee you that any ad that we whip up, even if it's just the basic picture is going to beat your current ads, just because, uh, w we know what to focus on.

05:41And I think that's kind of losing a lot of money currently that you're not doing this. Um, another thing that I would look at is quickly the campaigns for, uh, corporate gifts.

05:53So my I, myself bought corporate gifts a lot through a Lot of websites. I think that you actually use the website called corporate gifts.com.

06:00So for example, uh, when it comes around new years or something like that, you want to have, uh, somebody in a suit, eating chocolates and saying, thank you for that or whatever.

06:10So you want to make the person on the other side. So like a business owner, understand how the other person is going to look like, or how is this? Is it I'm going to enjoy the gift they get. So basically the whole process here is making

06:23the person, see what we want them to see, to transfer our vision. And I think that with a couple of good videos, like a couple of influencers, you can do a lot, but it's not like Shutterstock should have a lot more, more than enough. And we just need a couple of like videos,

06:37people eating chocolate that looks like your chocolate. That's it. So think about it, try it yourself. If you want, let's book a call, no strings attached.

06:46If you want to test all of my theories before you move any further with us, that's completely fine. I would gladly do a brainstorming session, which you love and congratulations on being 30, under 30 and Forbes, I won, I re I really like to ask how,

06:59how you got to that and how your journey goes. So, uh, if we have time, let's book a call.