GoBrixy

00:00Hey, Bri team. My name is Evan, and today I'm gonna record to you a quick video on how to help you just develop this business into the next level. The main thing I'm gonna be focusing on is the website and advertisement. So first things first I checked out your traffic and I don't

00:15see too much traffic. Honestly, there's not any that this software can pick up. So I'm gonna be focusing on the statics first.

00:23When you check out these pages, you can see that a lot of pages are hard to visit to view.

00:28There's a lot of text that's hard to view. And yeah, it looks okay on the website as for desktop version, but if you check out the mobile version, you're gonna see just this whole situation where where you can just see that everything's hard to read.

00:43The, the colors are not really compliant with each other, and anyone with bad eyesight is gonna have an issue.

00:48Then on top of it, you're gonna have like, here too much text that people will, will simply not read. Another thing that I wanna point out is when you're dev, explain to them why they need to choose bars.

00:59That should be the main thing why you need to be focusing on, that's your selling point. So as you see here, like I checked out your ads and your ad here is basically the only thing that it has to say for your product is that it's good that

01:11it's not in a plastic bottle. If that's the only thing you're, you have going for your product, which I know it isn't, then you are kind of not in a good position to market this.

01:20But what I think is that there's a lot of other benefits besides that being in a brick.

01:26Like you can carry that easily. It's, it's much safer. Like it cannot, like spill.

01:31You can talk about how it's like there's zero carbon to it or there's carbon neutral to it. Is it made in the United States?

01:38Is it natural? Does it ca contain chemicals? Like all of these things are gonna be really important to people.

01:44And we worked with a, a fair bit of hair companies and skin companies and all of them have a same explanation that if they build a product like this, they're usually going after a specific type of market that has an issue with like, maybe some skincare issue that makes them hard to use the

02:00liquid soaps and everything else. Other people, like other elements can be for people that wanna live naturally.

02:05So like having a 100% natural soap would be better for them, and like natural would sound more like in a brick than in container.

02:14So those are just some things that you need to develop as a part of your product story because if you're just gonna tell people to buy it so they don't make plastic waste, that's not enough of a sales point.

02:24So your product needs to be at least 30% better compared to what they're using right now, and we need to show them that.

02:31Now, I'm gonna go quickly to the website back when it comes to your website speed, the it's 46, it should be 90 or above.

02:38So go through a couple of tools like this. You have the website page speed option for free.

02:43We, and you can exactly see what is causing the down the, the slowdown of your website. So any programmer should be like, it takes less than a day for him to clear any of these issues here. Now, another thing I wanted to pitch to you is having this

02:58Option for subscriptions or automatic orders. That's like a thing I think you really need to have, because if people are gonna use this regularly, you can expect like either this is gonna last a month to three months, something like that.

03:10So you can have automatic systems for them to automatically get like either reminders that you can do three email and sms, but even better option is just automatically just ship them again and give them a bit of a disco for that. Now another thing that I think you need to have is a variety

03:25pack. So like smaller versions, I can show you a client. We worked, so we worked with these guys for a couple of years ago and that was the exact same development approach we had.

03:38So we, we helped them develop this small June bottle. It was real expensive when it comes to like how much of it you get, but that's kinda like a tester.

03:47So you don't wanna commit fully to buying a full June bottle.

03:51And because of that tester kit, they, they just, everybody loved it and everybody started ordering more and more of it. But like that helped us get the first sale because people are just too scared of getting burn by, like mediocre products or buying something and realizing they won't use it.

04:07The last thing that I wanna suggest to you is having an option of like money bag guarantee. If you don't like it, give it back right the way, or something like that, that can help you quite a lot in making people at ease while deciding to buy the product.

04:19Now, if this video helps you, let's schedule a call and go over your advertising and your plans for 2023 because I think you need a bit of help here and with a bit of guidance. It doesn't look like you have anyone with a, a lot of experience leading this.

04:33And of course, if you're, if it's too early for you guys, that's completely fine. But I just wanted to give you a couple of insights in person, understand what your mission is and how, and just what are gonna be the next steps in this.

04:45So let me know and yeah, talk to you soon.