Goldmine Adaptogens

00:00Hadrian goldmine, I'm Ivan and I'm representing digital rocket. I'm going to record for you a five minutes video, just explain to you all the places and things I see that can be improved and that you're potentially losing money on, uh, because there's not a lot to go on.

00:15I used Moonjuice as a competitor, just to give you an example of how it would potentially look like, but even with them, I see a lot of things for improvement.

00:22So let's get started. First of all, uh, this whole picture here is just an issue because anyone that lands on your website is going to just see this, this doesn't say anything, except shop now for a person that's completely new.

00:34And because this is how it looks like currently a new business.

00:38There's not going to be people that know what this is. So just the picture, which doesn't say anything.

00:44So if you check out your competitor here, they have basically clean, active potent.

00:49Now I use them because they have a couple of product are similar.

00:52They're not going to be all the way, the same, uh, as you, but basically you get it. You have the product here, which is good enough. It's shown all of this.

01:00You can do the same and then have a call to action or exactly attack and attack, attack a problem that you can solve for them, with your products. So the person, if it has this, the problem, the problem, they will know that they're at the right place with

01:13this here. They basically don't know anything and they need to explore more.

01:16Most people, especially with, if they have a huge image like this, they're just going to bounce, especially with the loading speed speeds, have issues. And as you can see, this isn't that bad.

01:25Like I saw a lot worse, but your mobile loading speed needs to be improved as well. If you want to get your advertisements to work.

01:31So basically this is important because Facebook is going to track everything that happens after the click. And w if they have a lot of people bouncing from your website, it's basically going to tell Facebook to stop sending people to your advertisement, because people are not happy with your website effectively,

01:47meaning that Facebook's going to increase your costs of advertisement. Also known as cost per thousand impressions.

01:52And basically that's going to kill you before you even got anything done.

01:55So just keep that in mind that you need to solve issues like this.

01:58You can basically just use this and go through this report here and give it to the developer to fix it up. It's usually like not properly, uh, compressed pictures and just a lot of scripts and whatever.

02:10So it's usually not a hard or not that time consuming and expensive for a developer to clean up. Uh, okay. So I'm just gonna look at your product page here.

02:19I love the fact that you have the subscription, my suggestion, as well as to have a tracking pixel, because I see that your traffic control tracking is good.

02:27Uh, traffic pixel that is going to track. If somebody bought a subscription compared to one time purchase, that's going to be really important because a lot of people are going to buy it once from you, and then you need to have a remarketing campaign.

02:38That's gonna make them subscribe. So just think about that. It's not that hard to set up. I did it with a lot of different brands like walter.com. So check it out.

02:46Um, but yeah, besides that, I think that it's really good that you have reviews.

02:50Now, the downside to these reviews is that most of them can be fake.

02:54And most of the time they are fake, especially when you don't have a lot of traffic on your website. So my suggestion would be to find somebody to record videos for you, especially if they were using your products and actually genuinely love your products. So if you can do that to generate a lot

03:09of videos here and just show people how it looks like, do you use the product? It's just gonna make a lot of sense for them. And you need to see a person with that similar to you before you buy something. Um, no, I'm going to switch here to the ads for Moonjuice that Moonjuice

03:26ads are quite simple. They're quite repetitive, but because they are running for a long time, it looks like doing something, right. So you can see, uh, it's not even running for a long time and there's just a huge amount of them, but let's focus on this.

03:42So for example, you can see here that you have, as it's running since December was effectively, meaning that if running since December, almost for sure not losing money because no lunatic would lose money for months.

03:53So you can check these ads out. We can through the Facebook ads library, but my suggestion is just look at what they're doing. They're focusing on the product and just showing the profile works.

04:03They also use a couple of different text options that actually get a lot of attention, or they're just easy to spot.

04:10So for example, four bars of chocolate is not really good call to action, but, uh, they have a couple of others.

04:16Like, let me just show you this one. Okay. So I remember it's on top.

04:26So by, by brain fog, for example, or my acne is literally gone.

04:31So basically there's a point in pointing out like brain dust. So you can see all of these things that people are showing off.

04:38You can potentially do something similar with them and show them the product, show them what, how the product is made, why they should use it before and after videos of people talking about how their life changed since they started using it. And that's going to be step one for you to start actually

04:53getting a lot of sales and having a consistent flow of sales.

04:56So think about this. I can jump on a call with you guys, and I have a lot more ideas that I just didn't have enough time to go over. Uh, but yeah, I think your brand, especially here is, uh, in this niche and this industry is in on an insane rise.

05:11So there's a lot of potential here, but you need to catch up your competition. If you want to make this brand a success.

05:17Uh, let me know if you need our help and talk to you soon.