Gymreapers

00:00Hey guys, my name is Ivan. I'm from Digital Rocket, and I just wanted to quickly record your video with some ideas that can help you grow your brand. Now, a lot of the things that I'm gonna tell you are gonna sound like that they're might be not as influential,

00:12but keep in mind that you have 200,000, almost 300,000 people a month on your website. So anything that they say is gonna have multiplying effect on all of these people visiting.

00:21So not to beat about the bush. Basically one of the main things that I have an issue with currently is that you're, you're not tracking any subscriptions. If you see your database, you can see that I signed up. So the, the issue with that is that if you are not hitting the,

00:36the subscription button you're not hitting any complete registration or lead events or anything like that.

00:42And as manager. So with that, you're basically blind if you're generating additional signups.

00:47Now, I don't know if you're running as well, like a popup that gives you a discount if you sign up or something like that. But the issue with that is you don't know how many new subscribers or new logins here, you got through your advertisement.

00:59And because you're working on a retention based model, basically you, the best way how you make money is to not advertise, but keep people in the cycle as long as possible.

01:08That means that all of this data is gonna be insanely important to you and it's gonna make you a lot of money. So think about that.

01:16Now I'm gonna switch quickly to the ads. I, I love a lot a lot of different things that you do with ads, but the main thing is we've covered the con.

01:24You need to have as many videos as possible explaining your product, explaining why it's better, why, what do you add, like a specific thing to your product like that special material, something like that. Or just have something special about your product.

01:38Another thing with this is most people are gonna have, most people are gonna have sound off.

01:45So I saw here a video recording straps and the guy's talking into the camera, but basically you need to look at it without sound because he had no captions. That video had kind of captions, but they're not captions. You can't really understand what he's talking about.

02:00You really don't know what's going on if you don't have sound.

02:03So having captions everywhere is gonna be a must. Now, another thing that I, I need to point out, you are a strong, big brand. You want people to give you testimonials.

02:12That's gonna be the thing that sets you apart because everybody online knows that you can pay a girl like this for, for a photo shoot.

02:18But if you find people that are regular users, just like normally you and me go to the gym, love your product, and they say why they love your product, that's gonna build a lot more report than anybody else, like anything else. But it needs to be a normal,

02:31authentic person. One of our best ads started with the guy asking, is the camera on? Okay, the red light. Okay, I'm sorry. So it, he's clumsy. He doesn't know how to talk in front of the camera, but that's what makes him real. You know,

02:43that nobody paid this guy to talk. It's his business. He loves it. That's just one example of why being polished doesn't work online as much anymore. Another thing that I think you should also focus on is just pointing out if you've been featured in an article,

02:57for example, men's Health, fitness, Something like that, and you just use that as advertisement as well, that builds you additional authority in the field.

03:05Now, there's a lot more that I can talk to you about and I have like 1,001 ideas that I would love to talk to you about in just spitball. Let me know if you have time for a call.

03:14My team is gonna send you this video and send you a calendar link to me. And yeah, I'll just have a friendly call, just see how we go on together and go from there.

03:22Thanks so much for watching the video. Bye.