Loaded Lifting

00:01Hi, my name is Ivan. I'm from Digital Rocket, and I stumbled upon your brand and I'd just like, so I wanted to reach out and send you a video with some of the strategies that we use with similar other brands to help them grow. So we started working with Bear Performance Nutrition in 2020

00:14and we worked for a full year with them and we helped them scale quite fast. But basically you don't do that, but just pure advertisement. You need to develop a good intro product.

00:23You need to develop a good sequence of additional sales. And at the end, the whole point is retention of the customers.

00:29So what they see you doing here is you're doing a good job of having additional brands that you have a lot of people coming to your website and everything but there's a lot of mistakes when it comes to tracking, bundling, developing systems.

00:40The main thing that I wanted to focus on is just I filled out the, the login forms and I didn't get a single notification here firing for like a signup, lead, complete registration, anything. So basically you're running ads and you don't know who became your,

00:58a registered customer or potential customer, but the registration and theoretically that should be one of your main priorities, keeping them in the system. So I think that's, I think that you need to fix as fast as possible.

01:09And then you can actually measure in the YA library through UTM tags who came from We Chat and how they become a member. You know, on top of it, if you offer like a discount for new members, that's as well a really good, but why I like the the,

01:22the system is because you can get their phone numbers, emails and everything a lot more about them so you can actually reach out to them via other channels and not just media buying or Facebook, Google, something like that.

01:32Another thing that they wanted to point out is just how we did things for Bear performance. First things first we told them like to, we had a huge issue with this popup because it just toll every single customer to, for emails.

01:45So basically you run a Facebook ad and a person sees 10% off and why not take 10% off? And then they become a conversion of the email. So your prospecting campaigns look like they never made you any money, but in short, the main thing you need to figure out is what's gonna

01:59be a intro product for these guys. It was the Strong Greens after which they landed the Strong Reds.

02:04Like we started working with them before they even had a strong line.

02:07But basically that was the why this worked is because they had a unique product that not nobody else can sell.

02:13So if you're selling WHE Protein, there's 50 million versions of WHE Protein if you're selling, I don't know any other type of glutamine or something like that.

02:21Again, same issue. So the main thing is people wanted to try something new and not just buy the same thing repackaged.

02:30So that's why the Strong Greens work, the strong Greens, helps you absorb better nutrients through helping your gut health and everything else.

02:36And so that's the campaign we went with is, is get more from your supplements. You're basically just dropping most of your supplements because you're not digesting them properly in most cases.

02:47So with that, we started running those ads and we started getting a lot of people to buy the first, second, third product and but it was still a struggle because we still had like that issue with Emailage showed you and we just couldn't get people

02:58To continue buying additional products right away. So we persuaded them to start the bundling system, which I think they have even now. So basically, you know how you buy something on Amazon, it says frequently bought with.

03:09That's what you need to do. So basically you make them a package.

03:11So they buy first one product and then they add a couple of other products because you're just convenient, but you want to end up being a one stop shop for them. So they buy everything from you when you make bundles, that eliminates the chance of another customer or another competitor coming in and offering

03:26them like just one product or something like that on the side.

03:29And basically that entry point is how we are gonna get them from your competitors. The main thing you need to know is and I worked with a fair bit of different supplement brands in the fitness industries that think that you can just get people don't use supplements to use supplements,

03:45it doesn't work. You need to steal it, the customers from other brands.

03:48So basically there's no way converting somebody from zero. That's why you need to give a better offer, need to focus on data and need to focus on retention. Now how we do it is a longer story that I cannot fit in this video, but in short,

04:02I'm looking at your ads, they're okay with basic advertisement. I think you can do a lot more. I think your brand has a lot more potential from developing good videos with good content and just getting people to know your brand and then also having a lot of different layers of

04:16falling up through marketing. Now I can see that you're doing Black Friday sub and have a couple of others, but I think dynamic product ads, I think a lot more videos, influencer videos, testimonials are just gonna bring out all of the reasons why people love your

04:29brand. Like a testimonial of users buying multiple years of your products or an authority post where somebody, like another, like, I dunno, men's Health talks about how you change the world or the, the industry or something like that. All these things can be acquired through a

04:43systemic approach and can lift off your brand just to be a little bit above all of the others. So let me know if you're interested in just having a call. I can go in the details of technicals, how you can do that. No strings attached.

04:56I just wanna get to know you and see how we can get on.

04:58Thanks so much for watching the video. Bye.