Nipyata

00:00Hey guys. So Simon told me that you're interested in a loom video.

00:03So let's go, first of all, I'm going to go with your website.

00:06I have some notes written down as well. The main thing with the website is that there's a lot of things that can be improved and just optimize that just are not that much work.

00:15Now. I'm not going to go through the basics like domain verification.

00:18I'm not going to go through a lot of other stuff. Simon is going to send you a book that we have written about that, but I'm going to go over some of the most crucial things.

00:26First of all, I'm just going to start off with let's do the pop-ups.

00:30I have them here. The main thing why I did it like this is because they wanted to show you This. So you have this pop up here that happens.

00:40I cannot, after doing a test, I cannot see actually like multiple times.

00:44It just turns off. I hope. Basically I did a test. The test shows that your pixel doesn't show the doesn't.

00:52It doesn't track anytime that somebody subscribed for this. So the main reason why you want to have that is because first of all, you want to know if your prospecting traffic is attracting enough people that are interested enough to just sign up for your newsletter.

01:07The newsletter is then going to convert them, which you probably already know the main issue with that is that you might get like 20 people for the subscription, but your ads manager is still going to say zero, because you don't have a pixel event there. It's not that hard to set

01:20up. You can just Google that. It's going to help you a lot. Do know if you're in a specific audience you're targeting is interested in what you're selling or not.

01:30Another thing that I'm just looking at. Yeah, just huge, like disparity of a checkout options.

01:38When you look at this, I think that to have something in my cart from before. Yep. So for example, a product that's over a hundred dollars. There's a lot of people that would like to break that payment up into multiple payments.

01:49So that's going to be Claudina. There's going to be Venmo. There's going to be a lot of other things, and it's going to help you get more sales. Some people that might be on the edge, Dubai or not, you buy my bike because they can split it up in

02:003, 4, 5, 15 payments doesn't matter. I don't know if like there's an also an option of multiple people paying for one thing.

02:08I never did that, but for a pro product like this, this looks like that 90% of the time somebody is going to be buying it as a gift. I would think about that.

02:16Or I would do some research now and just smashing this on top of my shot. So besides that yeah, just install apple, pay, Google, pay, whatever kind of payment options you can get.

02:28The best thing is that anything you add is going to make the less friction between you and the final customer, the less friction you have, the more chance of them buying. Another thing that I highly highly suggest is setting up heat maps, just to see how people go through your website.

02:44Next thing let's go through your ads so we can see your ads as library here, which is fully public. The main thing is like, I like has like this, but the main thing is the copy is done terribly on a lot of different occasions that the creatives are not really

03:00showing or telling exactly what you're selling. If somebody saw this for the first time, they would say a kid's story.

03:05Because if you're on your phone, especially if you're on the computer, like me and your eyesight goes bad, you're not going to see this.

03:13You don't see the bottles right away. You're going to skip through them.

03:16So just look at your click through rates, click look at your click-through rates.

03:20What the love from your website is just, you have it really clearly summarized booze failed gifts. So just, just first, you need to make sure that the person's seeing that for the first time is going to be like this.

03:34These are remarking as I already see from this copy here, but still I think you should always make it clear, clear, clear, not for kids alcoholic.

03:42And then the grownups are gonna love it. We sold like Jen, we sold whiskeys.

03:48We sold a lot of different things. So believe me, you don't want to make it look like apple cider or whatever you want to make it look as bad as, as possible. So this looks amazing.

03:57Like these bananas, I personally would buy this without a doubt. But in order for you to get somebody to buy this from you, you first need to get their attention. So this is for example, okay, a lot of your videos just don't have captions.

04:12Like you can imagine some of these on the road or somewhere, they cannot turn on their headphones or sound.

04:1995% of all ads are consumed with people without sound from people without sound. So you can imagine that most people are going to see this.

04:27Not really gonna have a clue what's going on. So first things first get captions there. Second of all, let me see the second all hooks.

04:34You just need to get hooks there. Like you just, the alcoholic Filipinos pinata is enough of a hook because people love fun, but still you need to think about like, how can you get their attention more?

04:48Another thing is a call-to-action at the end, try thought, do it like this, do it like that. Did they have a money back guarantee? Do they have like anything special?

04:56That might be interesting to them if you're not sure there is a assistant, how you get that information. That's just by emailing your past purchasers and asking them what they got. That was unexpected.

05:06What was better than expected? What was worse? The expected, maybe the shipping was low, but the product was bigger than they initially imagined or something like that. But the main thing is you want to ask the customer, you're always going to be biased as the business owner and even we

05:20in a marketing agency do that for ourselves. So we ask people, are you happy? Because if we think they're happy and they leave, there's something wrong, you know? Okay.

05:30Yeah, like last thing I never saw, like, it's not that they never saw it. Like it didn't see for at least three years that somebody use hashtags on the ads.

05:39So I just wanted to ask, like, what's going on there? Did you find out something that they didn't know? But yeah, you have a lot of cool videos. You have a lot of, a lot of amazing videos. For example, a video like this is great and

05:52you just need to churn out a lot more of them. I would also make a lot of examples of people actually opening them or opening them for the first time. If you can get some influencers for this, we have a strategy how to use influencers really well.

06:06Gateways of these things are going to be really good for a targeting option.

06:09You have people that you have close friends that have a birthday in the next 30 days if they didn't remove that. But yeah, you have a lot of potential here. You have a lot of opportunity.

06:19You just need to systematically start improving every aspect of your sales system. Because right now I think you're not even hurting like 10% of what you could potentially be doing. Now. I don't want to go rambling because I tend to make a really long videos. Someone's going to send you a calendar

06:36link to book a call with me and yeah, just let me know when you want to chat too. If you want to go a bit deeper, the next step for us, if you're interested in working with us is just getting actually access to your

06:45account in looking at how you structured your ads, what audiences you tested how is your website doing? What is your retention rate?

06:52All of that. I mean the conversion rate. And yeah, we would then just give you a really in-depth analysis of your business, what you're doing, right? What you're doing wrong, where you need to improve. And then from there on, we will develop a

07:05specific offer for you. Thank you for listening to this. If you listen to the end and yeah. Talk to you soon.