NK Balloons

00:01Hey, Brendan, Simon told me about you and your businesses and they love what they see. Um, I'm just going to make a really quick video.

00:08I usually go much more deeper into like what their competition is doing and what your ads are doing and everything else, but they noticed that you don't have ads anywhere.

00:16And mostly the competition is doing, not doing anything worth of notice.

00:21So I'm just going to quickly give you an overview on how I think, uh, digital ads. I mean, Facebook, Google, or Pinterest can help you a lot.

00:28And what I think you should be looking at, if you want to scale your business, especially now during COVID. So with the balloons, it's always going to be an impulse buy with this.

00:38So people are going to see this and say, Oh, he has his birthday. Oh, he just graduated. She just, if they're going to be like, okay, this is the time to buy it now. So if they have a big, important thing happening around the corner, they will buy,

00:52um, especially something, uh, I don't know if you, when you buy something from this website, can you order when to be specifically delivered at which date?

01:01I think something like that will be really important. Now, another thing that you don't have on your website is just the pixel is not paired to any catalog. So with, especially with the business that has such a variety of products at is going to

01:13be really important to have dynamic product cards running, and you can do that without a catalog. Now, I don't know how I'm going, how deep I'm going into this. Uh, like I don't know how much you know about Facebook ads. That's what they meant.

01:24But basically dynamic product has, are specific category that they're not a conversion, um, type of ad.

01:30So basically, uh, they are going to get all of the people that saw this product.

01:35They're going to start hitting it with this specific product, but then with a couple of others as well.

01:40And what's going to happen is that people are just going to start seeing that product at a low cost quite often. And they're going to start buying it.

01:46There is a, even a study that says that some people need to get between eight and 12 times to see the product before they buy it.

01:53So then I brought that was going to be hands down your biggest moneymaker.

01:57And I think that a couple of really cool videos, a couple of influencers helping you out, and then just finding a lot of, uh, amazing videos and images with the balloons. Like these are similar.

02:07And just using that as an ad is going to be cool, especially because there's a lot of young people losing their minds and TechTalk, and with that, a lot of people are still using Instagram and they're stuck at home and they don't know what to do.

02:19So making a photo session with the balloon like this and getting a lot of likes is not going to be a bad idea to them. Now, the main problem with your website is that it just has a low amount, like the amount of money per sale that it's going to bring is going to be small.

02:35So we would also need to work at retention rates, average order value, increase in lifetime value, uh, development. Um, and that's something that we can look at later. Uh, but yeah, I think that this business can grow a lot, uh, by using Facebook, Instagram, Google ads, and potentially Pinterest ads. Uh,

02:53I can go much deeper into it if you just, just let me know what you're interested additionally at now, if I understood correctly, this businesses as well, yours, and I really like it, but they like it because we had a huge amount of success with businesses that

03:07are oriented towards home. The core. So home decor has been insanely good, mainly because again, people are stuck at home, they don't know what to do.

03:14So they're making their surroundings nicer. Um, and plants are one of those things that help.

03:19If you're capable of recording a video and saying like, [inaudible], this plant will help you have more oxygen, your home is going to help you do this, that whatever, it can be amazing.

03:29What we can do. We can have videos of saying like three must have plants in your home, whatever.

03:32And people have been thinking about ordering a plant or have one plant and want to order more, are going to watch a video like that.

03:39So that's what we call a teach in pitch. Uh, we have a lot of other strategies and ideas, but before we go anywhere, I would like to see a Facebook pixel here because people do buy from Amazon, but they will also find your website as well.

03:51So the data you're not collecting is going to cost you a lot of money. Now, besides that, I wanted to tell you as well, when you're selling stuff on Amazon and running any type of advertisement, people will tend to gravitate towards Amazon because it gives way

04:06better customer service. So it pressures the owner of the business to give you go above and beyond what they would usually do. And because people feel safe on Amazon, uh, they tend to go there and buy.

04:18So that's going to be impacting this business if you ever start running ads. Uh, but the good thing is you will see a jump in your sales on Amazon.

04:26So I think that we should jump on a quick call with Simon as well, and just go over your targets goals, what you see as a future, because honestly COVID changed a lot of things.

04:37People are buying things a lot differently now, and most people even that didn't buy things online or buying now online.

04:44So I think that the Amazon is great, but Amazon is just putting a lot of pressure on its sellers.

04:49And most people that actually come to me, come to me because they want to get off of Amazon. So, and I know how expensive their fees and rates and everything are.

04:58So let me know if you're interested in getting Amazon off your back and just scaling this doc soon.