Skip to main content
E-commerceApr 2021 · 05:01

Nobilified

Website and ads tips

What Ivan found
  • Text overlays cover customer faces, the most important part of the image
  • Move customer reaction videos from the ads into the website hero
  • Giving 10% off to everyone upfront devalues the brand and weakens remarketing

Recorded by Ivan Janku for Nobilified. Unscripted, language included.

As seen inForbesPerpetual TrafficYouTube

Full transcript

00:00Hey, nobody liked. My name is Ivan and I'm working with Simon.

00:04My counter lights are sorry about that, but anyways, I want to give you a couple of short tips on how to better performance on your website, how to get better performance from Facebook ads.

00:12And I see that you guys are doing a lot of things. Good.

00:15So just having a couple of different layers are going to additionally, provide you with more revenue, more profitability. Now the website, as it is, is just kick the cadet, check it on the phone.

00:26But my suggestion is try looking at similar types of websites that are doing a huge amount of traffic and just look at their layout and composition.

00:34That should give you a better indicator. These are all good, but in my opinion, you should have a page like this is a good picture as, as a good example, this tax is just clouding.

00:43And the main two things that are most important here are their faces and you're covering them up with tags. That's like, it's not really visible.

00:49I would look at changing that. Um, additionally, you have a lot of videos that they saw with your ads, where people are holding their, painting them themselves.

00:58So if you can find a couple of pictures that you can set side by side, like a picture of somebody's face, and then how it looks when you, you do the image, uh, or the painting, um, that I think that's going to give a better plastic example to people in more.

01:11It's going to be more intuitive to for them what they're looking at now, if you're not sure if what I'm saying is right, just install heat maps.

01:18If you didn't already in look how people are roaming through your website, that's going to be the best and biggest indicator for you guys.

01:25If you're doing something right or something wrong. Um, then another thing that I'm looking at 82 reviews and everything, I would add a couple of those videos to the website as well, because not all people are going to see those ads before they jump to your

01:37website. So for example, these two videos where people are just losing it when they get your product, because it's an amazing painting on themselves. Like these pictures, you see this, these needs to be bigger. This is the best thing you can do. Um,

01:50I know it's probably just an automated feed, but yeah, I would block a couple of these and add them to like a hero position. Uh, and honestly like people just need to see, and from this is just the still composition of the website.

02:02But if you give them like a couple of these examples, they will gladly click on another button to see what you have in store. So I, I think that you can even move this to some somewhere else and get even better results.

02:14And now this part where you should actually look amazing and show everything, this is kind of your best thing. This is done like this isn't designed properly.

02:24So just try doing redesigning at the bit. That's going to help you a lot. Now, when it comes to your website, uh, the main thing that I'm looking at is your speed.

02:34So your website loading speed is 15. Uh, when you're running Facebook ads, SEO, or Google ads, they all follow what happens after the click.

02:42And if the person that clicks had the bag of experience, didn't load on time left before they loaded the website, it is going to be a strong indicator for them that your website, isn't going to give a good experience to anyone.

02:52So they're going to start increasing your CPMs, uh, or they're going to, in the case of SEO, they're going to start ranking you down.

02:58So changing that is going to be really important for you guys.

03:02So I'm not just telling you random stuff. Here are the numbers to corroborate what I'm saying. Now, another thing that they see in here is these ads are great.

03:11I would really work on better images, like be a little bit clickbait.

03:15You can say, like, when she saw her, this picture of herself, she couldn't believe it or something like that. Those are all okay, because you're not over, clickbaiting a test, it's a bed, but it's okay.

03:25Another thing that they look at here is like, you give 10% off to everybody right away. Or at least it looks like it.

03:33Um, if you do that right away, you're just devaluing your brand.

03:36Plus you're destroying your, uh, capacity of running remarketing. So my suggestion would be just focused on getting as high as clicks rate as possible and focus on getting the highest average watch time as possible.

03:48You can do that by adding hooks, adding additional, uh, agitations to the hook and all of that. Um, we can go in deeper if you want later. Uh, basically the whole point is just focused on getting people's attention.

04:01And then you can follow up with showing reviews, giving percentages and all of that. So you don't get like, don't, don't spend all of your poker chips right away. Um, you know, and that's just some of them like something the, as library is bugging out.

04:15So I can only guess what's here, but if you're not running the rabbit protests start writing, then I broke that.

04:20And because of all of the ISO 14.5 updates, things like instant experience ads are going to be insanely important.

04:28So please, please start running those pictures like these, I don't know how well they work, but I will try playing around with them a lot as like, there's a lot of things you can do here because it's creative. And on top of it,

04:41I have a dog and I have two pictures of my dog exactly painted like this.

04:45So I know how this business works. I have like my, my girlfriend bought this for my dog. Uh, you just need to, you just need to continue what you're doing and just structure it properly and restructure webs that you can scale this a lot. Let me know if you want to call.

More audits

Want Ivan to record yours?

Send your website. Get 5 minutes on what's leaking and what to fix first. $5.

Get my 5-minute video for $5 → $5 · ~5-minute video · No call required
Get my 5-minute video $5