ODD.

00:00Hey, audible is in team. I was recently talking with Phil Norris and he mentioned you.

00:04So I wanted to check out your business, uh, when is saw your, uh, your new brand and your new product.

00:10I really liked it mainly because I had a bit of experience with something like this. So I just loved you made the, like the first ball is interacted with music.

00:18I can already envision people like adding their songs that they love the most, and then just making insane videos with it, especially with the tech talk culture growing every day.

00:28Something like your product is going to be insane. Now I'm not going to talk too much about your product, because again, I know that you're still in the early phases of launching the business and the product and all of that. Um, yeah, just install a Facebook pixel if you're getting any traffic.

00:44So you can capture old people as possible. If you have a WordPress works to just set up like a pixel on my websites, it's 30 seconds.

00:51And all of the data gathered is going to be really valuable for you when you start running ads. At some point, now I'm going to switch to a past project that they worked on. Now, I worked this as a white labels and I'm not going to like, I'm,

01:05don't have the torch to go too deep into this project. And I worked only for a couple of months on it. Uh, but I was more as a consultant role. Um, basically, um, I was re uh, our Israeli company reached out to me, uh,

01:19for this project and we started chatting a bit. They developed this again, uh, uh, uh, like a harness that had sound on it. So like, uh, speakers and everything.

01:28So you can feel sound in a new way that nobody ever felt so far now with the product like this, most people just run an ad like this and hope it's going to sell. Now, I'm wanting to show you this example, just second, sorry.

01:43So I'll, I'll include this link as well. Uh, when I send the video to fel.

01:47So the, the, the, a lot of things that they're doing is not according to my standards, they have much higher standards than what they're doing right now, but this video is a perfect example of what angle of ads we need to develop.

02:01So they, uh, you didn't hear it probably, but this guy individually says, like, I just shut my pants. Um, sorry about cursing. I'm just quoting. Um, but basically you want to make it insane.

02:12You want to make a sensation and want to make something that people want to experience. Um, that's going to be really important for a project like this.

02:20Um, just making it fun, making it look amazing. Now, w th these guys have a huge downside where their project or their product is hugely expensive, where I think you have a really big advantage to ideally if we can go with this viral video strategy and we can run something like Facebook and YouTube ads

02:38together, um, that can catch fire quite fast. And then when it starts, it won't stop on top of it.

02:45We can reach out to a lot of influencers and we have an advanced influencer strategy how to actually make influencers work, because I don't know if you followed through, but influencers are going down quite fast, especially because of COVID because Facebook and Instagram, um,

02:59about 80% reach they have right now. So that's why they have less results.

03:04Uh, but we have a way to circumvent that. So in short, I think your product is really good if you have the capacity to build.

03:11Really cool and really amazing videos like [inaudible]. Um, I think who we should jump on a call because, um, I think we know what to do. Like.

03:20It doesn't, if. We can show this product and its full capacity and just show all of the ways, how to use it, then it's something that's new and that people need to experience. Um, it's going to start selling quite fast. Um, on top of it,

03:33I think that you can also set up a really cool system of just, uh, getting people to continue promoting that, which I think Phil is going to be able to help you out as well. So, yeah.

03:42Let me know, uh, where your capacity is. We have a lot of scripts and a lot of angles that we already have prepared for like our past projects.

03:50So it would be really cool to test that out as well with, uh, oddball. Uh, thank you so much for watching this video and take care.