Rogue Canada
Where money is left on the table
- Video ads have no captions, though most viewers watch without sound
- Pair testimonial clips with explainer videos showing how features work
- Dynamic product ads are underused despite around 200,000 monthly visitors
Recorded by Ivan Janku for Rogue Canada. Unscripted, language included.
Full transcript
00:00Hey guys, my name is Ivan. I'm from Digital Rocket, and I just wanted to quickly record this video to show you where you're leaving money on the table. So, first things first, why I think you're leaving money on the table. You have almost 600,000 people,
00:11200,000 a month on the website, and your Facebook ads are not good enough in my opinion.
00:19So first things first, um, I'm gonna focus on your videos. You're not using captions, so if anyone talks about anything, you actually won't be able to hear them. So this is how it looks like to most people because 95% are not gonna have audio.
00:32So this is a huge issue. You need to fix that as fast as possible. But now another thing is, I don't know how you're doing the targeting, but the issue with this is if you don't have like an exact sequence of like the the audiences you want, this is gonna be really hard to
00:46control. So you won't really have understanding how good people, like, how deep the understanding of the, the viewer is about the product.
00:54So they're gonna see a lot of people saying, yeah, I love the eBike, that's good, but I like combining this with the video like this.
01:00And then explainer video. An explainer video would be somebody explaining the product and showing the product and exactly saying the specifics.
01:08We're working with a company that's, uh, works with e-bikes. So exactly the same approach. If you have a feature, you wanna show it, you wanna explain how it works. Most people are beings that need a little bit of understanding before they can trust or believe something
01:22that's said to them. So a little bit of explaining why this is a revolution, why people love it, why this is better than a, a treadmill or a gladiator or something like that, or for what is it used for, which type of workout is it used,
01:34which type of athlete. And I would also go out on a limb here and say that most of your buyers are gonna be people that have a higher advanced understanding of how the human body works, about working out about nutrition.
01:47So I'm quite sure that they're gonna appreciate the approach of you treating them like somebody that, uh, can hold up a conversation on this topic with you.
01:54So I would try that and combining all of these three elements, so having a lot of cool, uh, moments where they're working out with as well, showing people just love, love it.
02:04And then before all of that, you have a little bit of explaining the revolution of XYZ or discover xyz.
02:12That's how I would go after it now. And on top of it, of course, the captions and everything else that we talked about. Uh, besides that, I uh, checked out your website and I see that you have like, uh, you have here the content option,
02:24but you're not running any dynamic product ads or if you're running them, it's not really like an amazing job.
02:31Uh, main, main thing with Dynamic Pro adss, you can do a lot of different things. Upsells, cross sales, remarketing, you name it, you got it. Uh, we even do prospecting on a lot of strong accounts.
02:42They have people coming through in a huge volume. Uh, basically the deny product ad is gonna be a different category of AD than the conversion campaigns most people use.
02:51So it's gonna be, uh, looked at differently by Facebook and it's gonna be charged differently to your account. So usually those are the ads where you check out the product And half an hour later you already see their ad for the same product
03:01in the feed. Now the, the, the main reason why you wanna use it is because it's by automation gonna hit people with what they saw.
03:09So that's gonna be effective. But on top of it, it's gonna be a lower cost. Usually these campaigns are gonna be the most profitable campaigns in your account. And again, because you have a huge number of people coming to your website, I would just focus on making them work and getting the videos up to
03:25speed. And just these two things are gonna be a total transformation for your digital or social ads. Now I have a lot more that I would love to talk to you about, but I don't have time to fit all in this video. So if you have time, let's book a call and go through
03:39through your account and your business. And I promise 100%, it's gonna be worth your time. Thanks so much, man. Take care. Bye.
