Saturo

00:00Good down your that's kind of element German. So sorry, I'm going to have to switch to English. So really glad that, uh, you, uh, fill out that questionnaire, uh, that you got a couple of days ago, uh, by email, my name is Ivan. I'm the CEO of digital rocket,

00:13and I went to her business and because I have a lot of personal experiences with similar products, I actually use Herbalife and I've been a distributor when I was younger, like 10 years ago, but I was actually really good at it.

00:25Uh, I, that that's actually how I got into Facebook ads because it started using Facebook ads and developed my own system, how to generate new customers for that anyways. Um, that's how I know a lot about nutrition and, uh, some products that are supplementary or meal replacement,

00:40uh, products. So I actually see a lot of similarities to what you're doing to the products I actually sold before.

00:46Um, but I want to go to quickly through our website, just a couple of short things and a couple of ideas.

00:51And then I'm going to switch to your ads. I'm going to try keeping this short and sweet. And then at the end of the video, I'm going to add the link to the, into my calendar. So you can book a call if you're interested.

01:03So, uh, first things first, your loading speed is not bad considering that it's on mobile phone. Usually it's like even law for a lot of businesses, but if you're going to generate a lot of people to come to your website and it's not, all of them are going to have a stable internet

01:18connection or a good mobile phone, and most of your users are going to be on mobile devices. So I strongly suggest that you work on this and get it to be improved at least on like above a D.

01:28So you get too close to the green because every single traffic source, like from SEO to Facebook and Google, and everybody else is going to have a tracking system for post-click experience.

01:38And if your post-click experience, isn't all that great. You're going to have a higher cost of advertisement posting on the CPMs.

01:44So really focused on getting this up, because if you can get for like 10 increments, there's even like, uh, some website that reports up to 10% higher conversion rates, either for revenue or for, uh, specific instances. Anyways, uh, you can research that for yourself as well,

02:00but I really need to think that they're just doing, this is going to already make your Facebook and Google ads and everything else work quite a lot. So quite better.

02:08Now, another thing that they noticed and I went through is this, um, just give me a second.

02:14I went through the co uh, the quiz you have. Now, if you look at my responses, you're probably gonna think that I'm like a maniac or something, because some things I understood, some things that kind of guessed, uh, but basically the whole point of this,

02:26uh, that they wanted to tell you is when I fill this out, I know you get my email and all that. But one thing you should be doing is also setting up a tracking system.

02:34You can have a custom audience here being built by all the people that fill out your quiz. So that's going to give you a lot of information and you can actually remarket to people that were, um, uh, that, uh, filled this specific wizard.

02:46Then you should have a different approach to people that actually spend like 30 minutes or like 10, 15 minutes, depending on how long the quiz takes, uh, compared to people that just started a course in, uh, the quiz and quit or something like that.

02:58It's really hard to set up and you should, it's going to give you a huge amount of value on top of it.

03:03You can use those custom audiences later, uh, to either remarket to them or to make lookalikes.

03:09Another suggestion that they have is for you to also request their phone number.

03:12So you can use their SMS and email to, uh, side by side, because email is not going to have a high operate, and we all know that, but SMS does.

03:20And because this is a product that needs to be really there.

03:22And on top of mind, it's not bad to have that option as well, especially now that both Facebook and Google are having more and more assertions, but on them, when it comes to data gathering. Now let's get to the interesting part, which is going to be Facebook ads.

03:34Now, I see that you have a ton of traffic. I'm just going to show you quickly that like, this is what they see. This is really a nice amount of traffic to work with. And I see that you're dominantly working with German speakers.

03:45Now this is going to be great because the German market is still really strong. Uh, but as a guy that used, uh, supplements, uh, I, I really know that you use them because it's really easy. I kind of hated waking up and making breakfast,

04:00washing dishes, putting everything back. When I use Herbalife, I just smack everything together, drink it, and I'm on my way. And then I have a couple of snacks in between actually lost quite a lot of weight that kind of put it back on now, but who cares anyways?

04:12Um, I do suggest that you work on the ads on making them more interesting because your click rates need to be higher.

04:20And I don't need to see your ad account back and just know that your click rates are not all that great. Now the good thing is that you're already showing everything in German. I would suggest that you try hitting like a couple of different languages as well. Maybe English speakers in the German country.

04:34You're targeting maybe French speakers in the targeting, uh, in the, the targeted demographics.

04:39So you can play around with that, but that actually stands out quite a lot more than the language they're used to seeing.

04:45Uh, especially if there aspects or some something similar, but I'm just going to show you an account that we're working with and check this up. So this is how you make ads stand out.

04:56Like this is going to be really important for you guys. So you can have like a I've tripled my productivity since they started using this.

05:03Or I never had a weight loss experience in better health or something like that. So you can have like, uh, all of these elements here basically want to mean make like the ads look like a meme. I can probably coined the word mean with fire or something

05:18like that. But you get, you get within trying to say, you can also have these elements here to make it look like it's a reaction video. So basically what you're doing here is you're cloaking.

05:26The ads do not look like ads, even people that make the ads hate seeing ads a lot of the time, except when they're doing research. So like you can see most advertisers are also going to have had blocker, which is insane.

05:40So keep that in mind, like this is a dog problem. You can kind of reverse engineer that without a lot of false.

05:46Like if you look at your ad, like what you have here, I know that you use an Instagram story that probably went really well.

05:53And you tried to make that like, just adding like a header and the footer, maybe adding this, like you have a green option for the check mark.

05:59That's a much more visible. Plus the green is a good association towards Shelton read or something. Good. So you should switch to that.

06:05It's really good that you have this, like, it's a nice outline.

06:08I kind of would add a little bit more vibrancy and color to it, or maybe like a bit of emojis and happiness, but basically you're on the right path. Just making the spot, making like some reactions to it or just adding a lot of different colors

06:20can make it help a lot. Uh, another thing would be to make a side by side video of a guy, making a sandwich compared to God using what you're doing, what you're selling.

06:30And then you can have like a guy like he's sluggish, like while he's washing the dishes, your user's already outside, running, then your guys is finishing up the dishes, putting everything back up, um, like, jeez, now just starting to pack up for Blake,

06:44his work or something like that. Your guide came back from the jock.

06:47He's running something like you can have a side by side comparison, call your life lugs with your product compared to your normal life.

06:53And the whole point is you want that normal life to suck compared to your product. And if you hit the right people with the right end, because I know you have the quiz, you probably have a lot of information.

07:04What your potential customers in your current customers skate about their lives.

07:08You can exactly attack that to make a strong point and people are not buying your product.

07:14They're buying the change in their life. They want to see and expect.

07:17So you should really think about that when you're developing that. Another thing that they really strongly suggest is for you to have a campaign for, for user generated content.

07:25Uh, the whole point behind user journey content is that people are going to have a better rapport when they see somebody like them, or when they see somebody that's not affiliated with you talking about your product.

07:35Everybody's really used to having professional athletes and football players and movie stars, advertising something they really don't use.

07:42And everybody hates that. So even in the United States where everything's fake, they, January tags are going to work the best because people still want a real experience in shoot. And nobody wants a bad experience on top of it.

07:54If you offer a money back guarantee, you should have it somewhere here.

07:57Um, if you have like a special, uh, options like for buying like a limited time, this one, something like that, you have a lot of different versions on what you can do with the advertisement or how to make them pop.

08:08Now, if you want to talk about that, if you just want to brainstorm together again, no strings attached, we can just jump on a call, have a beer together.

08:15Like, uh, like I'm recording now. Like, uh, we can go through everything and see what we can get ideas we get, because you have already like 20, 30,000 people a month on your website and you already have sales just to getting Facebook ads.

08:28Work is not going to be as hard. And it's going to be one of the greatest growth channels you can have on top of it.

08:34It won't be really that hard if you want to expand to the rest of Europe or maybe even going after United Kingdom and United States.

08:41I know that since Brexit and everything else, it kind of became harder, but it's still more than feasible. And those markets are quite strong for products like this as well. So I'm going to add my Calendly link on the email and let's just have a beer talk to you soon,

08:54man.