Silk & Snow

00:00Hey Craig, thanks so much for the opportunity to review this business.

00:04I'm gonna start off with a website. Usually what we focus on is converser rate optimization and just how the offers are set up.

00:11So if having bundles and everything that people really wanna see in the help conversions as well. After which I'm gonna talk about the ads and mostly about the creatives. So I'm gonna start off with the checkout.

00:22This checkout is bland. E the only thing that makes p people feel secure is this on top that most people won't even notice. If you check out a lot of other businesses they're gonna have here trust science and trust symbols.

00:33So basically secure pay guarantees, whatever you can out there to make the person feel better while buying or just nailing down that they don't feel any potential buyer's remorse afterwards is gonna be really helpful.

00:48After which when I, I filled this out, but basically when you get get to the payment method, you have PayPal and a couple of others, having as many payment options is gonna be good. Like even if you can accept crypto, accept crypto, somebody might actually decide to buy with that. And the more options you give,

01:03the easier for the person to buy and the higher the conversion rate.

01:06Another thing that we noticed is that you don't use anything for after payments or installments. So basically you have Afterpay or Klarna or something like that where basically you can have a person pay an installments, which eases their choice.

01:20It's just easier for them to pay in four different installments. So that's already gonna start increasing your conversion.

01:26But on top of it, what they think you should do is add on one click upsell because you don't have all of this, I'm just guessing that you don't have this.

01:32So the point of that one click upsell is, is actually the same on Amazon the frequently bought with.

01:37So when they finish buying the, the, the plugin or app can just exactly show them what's usually bought. And with one click, they just pay for that as well. So you have a whole nother purchase easily that can improve your average order value from eight to 13% if if

01:51implemented properly. Now I'm just trying to speed run through this. There are a couple of small things about the website, for example, that can be done better. So what I like having here is just icons. People don't like to read.

02:03Most people, especially younger people are not gonna read anything. They're just gonna look at look for things like this.

02:10But for example, when you look at your products, here is the decision to buy.

02:14It's here on the first screen. So you really need to have these trust signs here on top. On top of it you have natural cotton, hand knit, all of that should be on top with your products.

02:25So as you can see here this is one of my e-commerce businesses.

02:30I think you should have a lot more of this on your website everywhere because this really helps the buyer make a decision.

02:36And if you have a lot of data, which I presume you do, you're gonna exactly know what you need to put here to increase your conversions.

02:44Okay, now to talk about the ads, the main thing that I continuously notice is that you have way better creators on your website and on your Instagram than what you're using here. These creators are rarely, rarely like con convert from my Experience. You really need to have something with a twist,

03:01something that's gonna be original. So if you have a lot of traffic coming through and you potentially get really good return enhancement on this, it's no wonder because you have 500,000 people on your website a month, that doesn't mean that your ads are good. It just means that people forget

03:14and don't buy and then you, they get remembered or get they they remember by seeing your ad. So potentially what you can do is set up campaigns that are just gonna target people that are new. So what you need to know is that if you didn't have exclusions,

03:28so web, website, visitors, engagers, video watchers Facebook is just gonna continuously target the them even though you just set it up as a prospecting.

03:35So if you have interests of your competitors, for example, in their cotton or something like that, you're gonna first hit all of the people that had some experience.

03:43That's the algorithm just deciding to go after the people that have the high chance of converting. But that basically means that your prospecting campaign won't be a prospecting campaign, which I see quite often and it wouldn't surprise me that you have the same issue. But besides that, I really think you need to have

03:58a twist in the yard. So either somebody talking about the product, why your products are better, how do you handle the products, why is it important for the cotton to be Egyptian, why is it five star? Compare it to any other cotton, like just do this in front of the camera and if there's a visual

04:14thing or you can hear the difference, that's an important thing. I personally bought sheets that have silver in them because, and on top of it I have asthma. So I really love investing into that and just the touch and the feel and, and the, the, the experience of those quite better sheets.

04:30Even though they cost 10 times what my previous sheets did, I'm never gonna go back. So we need to have that moment to explain in the ads, and this is just basic what you're doing here.

04:41That's why probably you're not making a lot of money through the, the ads directly. So my suggestion would be here to have reviews of people just, I know if you have text reviews, that's one thing, but you really need to find either an influencer or just

04:53somebody that's really good talking in front of the camera. They don't need to be a professional. Even if it's amateurish, people would like that because it's gonna look more authentical. So something like that of, of people talking about, but she's looking, you can imagine the out starting with

05:07somebody in their bed or some some weird situation that you can make that moment that like I'm purposely seeing weird situation because if you have like another picture of a better a person looking picture, perfect, it's just another one of those pictures.

05:19So they're not gonna stop anybody from scrolling and that's what you need to fight through now and that's why you need to take some risks with your creative testimonials.

05:28If you can add them, Adam, them guarantees really Adam them, because I don't expect you have quite a lot of people returning your product.

05:35Add a guarantee, make you dominant and make sure that it's really well ex explained. And the last thing that they wanted to also point out is that I really don't see any dynamic product ads potentially these ones, but maybe poten, probably not.

05:49So dynamic product adss are gonna be your best money makers, especially with this amount of traffic. So what I would do is just set up a ton of dynamic Product, adss, upsells, cross sells, remarketing. I would make additional versions not just for views and add to cart,

06:03which automatically you get, but you can add for video watchers, you can add for people who just visited the website.

06:08You can make specific columns, like you can have a specific promotion and that promotion is gonna be advertised through the dynamic product ad.

06:15So all of those things, if done perfectly, are gonna start making a lot of money. And it's not gonna be hard because you're making 500,000 people visit your website.

06:23So if you take all of this, you are gonna see massive results.

06:27Trust me, test it out. Let me know if you're interested in a call afterwards and if you want me to send you a little bit more about me and my team.