Strength Shop UK

00:00Hey guys, my name is Ivan from Digital Rocket and I just wanted to quickly record to you a couple of things that they noticed that might be of help to you. So first things first, I check the traffic and I see that you have a huge amount of

00:11people coming through, which is great, and that it's mostly through organic, which is great. So you have a good stable source of people coming in.

00:18But besides that, I kind of see a huge amount of issues everywhere else and that I'm gonna start off with just no pixel being run.

00:27And that kind of confused me because I see that you're running ads that have a Shop Now button. So I don't know if it's just glitching, sometimes it might be glitching. I don't have Ad Locker in this browser.

00:37I opened up in another instance where I have block turn it off and it still doesn't show pixel.

00:42You might actually not have a pixel or plugin dive or something like that.

00:47But basically why I started with the traffic sources, because you already have 300, 400,000 people quarterly on the website.

00:55With that, you just need to run good remarking. You're gonna start converting a lot of people. A lot of people wouldn't buy from you. Now there are some business people that when I talk to, they say, yeah, but those people are searching for me on Google or would

01:07buy or something like that. So I have another thing to show you.

01:10You can use this tool to see if anyone is betting on you.

01:13And basically I entered in your like, don't exact link to your website.

01:18And then you have 1, 2, 3, 4, 5. You're on the fifth place even though it's your keyword because you have four other people above you. Now, I don't know if you're run like I can check here, but I don't think you're running that many ads or that you're

01:35running Google effectively when other business can be on above you so you can actually bid them out.

01:42It's a technical conversation to, to have with our Google specialist, but basically you can eliminate people from ac pushing you out of your slot. We worked with Better Performance Nutrition before, and I remember that he couldn't believe how many how many people were just

01:57being taken by other brands because you can write whatever you want on the ad, like you can be why we are better than XYZ brand or something like that. And people are gonna click and you're gonna lose people that you spend so much time investing into getting them to become your customers.

02:10Now, because you're probably a retail store, I'm not 100% sure. I do think that you should be focusing on bundles and re remarketing strategy. So with bundles that helps you just persuade people to buy a lot more and that enables you to scale your sales a lot, a lot faster.

02:28On top of it, if you make some kind of membership option, which it see you have here, it, it can work really well together. Now, when it comes to the ads, I really suggest that you just set up dynamic product ads.

02:39It's quite simple. You ready? Now you just need to set up a flexi business account. Just let me check.

02:46So you are Shopify, download Flexy and just go from there. It's gonna automatically set up everything. And the reason why you should set up I products is because they're a catalog sales campaign, there a Completely different category compared to conversions.

03:01And because of that the, the costs are gonna be way lower.

03:04And because you're already hitting people that just noticed something just visited your website, they are gonna have a higher chance of converting.

03:12And because they're lower cost, they're gonna be able to be shown to people at a higher frequency. You all saw that if you were ever on a website. Then an hour later, the, the ads shows the product and then a couple of products on the side. That's basically it.

03:25So what I'm trying to say in this video is that you have a huge potential to make an insane amount of additional revenue through Facebook and Google, but whatever you're doing currently is not nearly effective to what you need. So if you're up to it,

03:39let's just book a call and I can show you a lot more and a lot many things I think you can be doing to just make your money. But until then, just please do what they told you.

03:47Like just test it out, set up the pixel properly, set up the dynamic protests, and they're already gonna start working really well. It's just so unfortunate that it's Black Friday and that you're not running that. So yeah, hopefully you can set up fast enough. Thank you so much for watching the

04:01video and let me know if you wanna call. Talk soon. Bye.