Transmosis

00:00Website Traffic and Mobile Focus

00:00Hey Chase, nice to meet you. I heard you had a good call with Mike and I just wanted to give you some of the points on how I would approach this.

00:06out. I don't see any ads running on your site, but the thing that I did check is your traffic.

00:12And the thing that does stand out is like it doesn't stand out.

00:14This is normal, 70% in mobile and then 29% desktop.

00:18So we will talk about this. This number is going to come important super fast.

00:22So the main thing I wanted to say, as I did some research, I found a couple of competitors.

00:25I know that when you talk to Mike you said that you are cheaper than everybody else, but there are also people that are a lot cheaper where they just offer you paper just like for basically almost no money.

00:35Competitor Analysis and Website Flaws

00:36yeah, that doesn't give them any knowledge. like you are positioned much better than everybody else.

00:40But there are other companies like this one that also offer the same and they kind of explained it in a much better way than you did.

00:47I'll do a lot of comparisons between you and these guys that I think you should learn from it.

00:52but the main thing is 70% of your traffic is on mobile.

00:55And then they see this, it's a huge amount of text EM dashes, obviously made in Claude.

01:00I think then a lot of things like this is just like it looks good on desktop.

01:04I understand completely that this is fine. But the problem is when we're running ads and if we started to work together, all the traffic I bring you like 70 to 90% is also going to be mobile.

01:14So the first approach is actually what we call plugging profit leaks.

01:18And you cannot have profit leak this large and expect the ads to pull the weight because most of the people, especially when they're supposed to pay a lot of money, they tend to get gun shy and then anything

01:31becomes a good excuse for them not to move forward.

01:34So I can only imagine this amount of text and then again check marks again, some quotes.

01:39But the main point is that we want to have the leanest website that works the best on mobile and this doesn't look ideal and honestly I remember it loading better before.

01:49I don't know why it's loading this bad but the main problem I have with it, it doesn't show any people.

01:56It shows your trust signs and authority elements but in a bad way that you don't understand it.

02:02You have people that are basically went through this life changing system that you have and we just have like a snippet we should have actually like proper documentary stories about them.

02:13and I think that's gonna be the thing that actually sells it.

02:16Now I did notice a couple of other errors with the website and just trying to find them now quickly.

02:21Yeah, so this is pretty protruding through this.

02:22Trust Signals and Social Proof

02:23Like I'm 100% sure you made it to Claude and it didn't adapt it to mobile and nobody checked the mobile version which is kind of amazing because you expect from a security company to be more detail oriented.

02:35Right. this, this is the thing I was searching for.

02:37you do understand that you're asking people to give you five figures and then this is how the website looks for 70 plus percent of your current traffic which in my opinion is asking too much from them at a

02:50minimum. So I would start from actually making something that looks good, actually something that tells the story properly.

02:56And if I was the owner of the business I would actually make it a rule that every single person starts has to have a documentary process and that you also keep maybe tabs on them so after they leave

03:08your company you can understand where they went and if they should share the information like yeah, I got the job, I'm earning double than what they did with you guys.

03:16Then you start that using that as a statement.

03:19Now you can imagine how important for these people is to know that these people are going to move forward and I'm going to show you that through this company.

03:27so I pitch that you do the same as these guys and that's this student successfully passed and then how many job placements.

03:36So through this we have an understanding that north of 80% of people that apply here and go through the process pass are going to end up having a good job if these guys didn't lie.

03:47Hopefully they didn't. The people applying have an 80% likelihood of getting a career in this.

03:56So yeah, plus they have a lot, a lot of things a little bit better explained.

04:00They have humans. Some people are smiling. So for the average person, this is going to be the website that's probably going to convert better with information that they have.

04:09Now, there's a lot more that we should discuss.

04:11I have noticed, some competitors running ads, but they also have the long way around, especially speaking about what is actually important.

04:19So the first thing that I would look at, Mike said that you close three out of 20 people.

04:24And if most people, you get through ChatGPT and other AI websites recommending you.

04:29So with that, I would talk to you first to understand who is the type of person, who are we talking to?

04:34Because if you're closing 3 out of 20, that's fine.

04:37The problem with that is I don't want to try and close the other side.

04:4017. I want to make sure that I close all of the people that look like the three, let's say maybe six of them out of the 20, and then figure out the way how to effectively, profitably get to

04:52as many of them as possible. So are these people male, female, married with kids?

04:59What is their background? Do they watch Mr.

05:00Sales Conversion and Target Audience

05:01Robot? Like, I don't know. We would build an avatar based on the data of people, people that actually signed up and gave you money.

05:08And then I would reverse engineer the whole funnel based on that.

05:12Now, of course, it depends on if you have enough people.

05:14Maybe you close like 10 people so far.

05:16And I'm kind of running before I learned how to walk.

05:20And if that's the case, then we would start a bit broader.

05:23But there's a lot of things that need to be done.

05:24And I think that for anyone, like, if they need to choose between you and these guys, these guys sound a little bit more polished and figured out and they have the right numbers.

05:34And I kind of think that a lot of people are going to get swayed.

05:37But in my opinion, this, like, I would put this at top if I was them.

05:40Now, of course, you also have your statistics.

05:42You also have a lot of other information that I don't have at hand.

05:45So correct me if I'm wrong on anything.

05:47I would love to have a discussion with you on this topic because I think we can help you generate a lot of people.

05:53And if we work on this for three or four months, I think you're going to be able to actually understand exactly who are we going to close, who's not going to get closed.

06:00The only thing that I have is red flag in the communication I got from Mike is that you're currently doing the sales for this to work, we need to have a dedicated salesperson with the CRM.

06:10it. From what I understand, this is your second business.

06:12You already have a successful cyber security company.

06:16So I am concerned if you're going to be able to nurture, process everything, especially if we start spending tens of thousands of dollars to acquire more students, we can achieve that for you.

06:25But that increase of additional tasks is going to end up in labor that, I don't think you're going to have time for.

06:32So if you decide to move with this forward, keep in mind that I expect you to get a sales team or at least one person and to make sure that you develop a process on how to sell to

06:42the right person and that we close the people that are actually going to become good at this.

06:46the more testimonials we collect, the better the story we collect about it.

06:50The higher the chance of future people coming in.

06:53faster. You can also get those documentaries set up and thought through, it's gonna really, really help us.

06:54Sales Team and Next Steps

06:58So, like, just record everything for now and then we can give it to a video documentary guy that can actually make you sound bombastic.

07:04Anyways, hope this video helps. Thank you so much for watching until the end.

07:07And yeah, hope to talk to you.