TuffWraps

00:00Hey, tough wrap. My name is Ivan from Digital Rocket, and I wanted to ask, are you the affiliated by any chance with tough Ring because we worked a fair bit with them and yeah, it really looks like it's the same brand. If it is,

00:13just say hi to Sam for me. Anyways I wanna show you quickly a couple of things. We found that that can be done better.

00:20So if I open this inni, it's gonna pop up the, it's gonna give me the popup that you already know exists there. So you have a really good job done there where you have the first phone number and then you have the email,

00:32which is amazing. I think phone numbers are gonna be really important coming up in the next couple of years, especially now. But there isn't any pixel tracking, so I check that and you should check it as well.

00:43I do suggest that you have some kind of setup where either through Tag Manager or just send them to thank you pages and redirect them back so you can fire the Lead event. Because what's gonna happen is that you're continuously gonna be running ads on Facebook. People are gonna be coming to the website

00:57and it's gonna give them a discount option, which of course, most people are gonna take. With that.

01:04It is gonna be an issue because it's gonna skew your performance mainly for prospecting. So what's gonna happen is you're gonna be running prospecting campaigns and it's all gonna be converting through email. So it's gonna be attributed to email and you won't be able to see anything in Ads Manager know your views to

01:20not seeing anything like we all are an ads manager, but the suggestion is set it up like this, so you can actually track the lead event.

01:28So you can see how many people became a lead, and then you can later look through UTMs and everything to see how many people from the email list actually originated from the Facebook or Google or whatever other campaign.

01:39So that's one suggestion that I know it sounds small, but if you don't have a hold on that it can completely destroy your prospecting campaigns long term.

01:49Now, I have a couple of things about the ads quickly that they just wanna run through. I know you have a good amount of people coming to your websites, so I'm gonna be mainly focusing on your remarketing.

01:58First things first, you don't have any dynamic product ads, and I don't know why, like, I thought at first this might be it, but it doesn't really look like it. The main issue with the, that you don't have the DPS is because you already have a lot of

02:11people coming from different sides. Dpss are gonna be the the most profitable campaigns because they're not a conversion campaign, they're a capital sales campaign.

02:21And by just clicking on any product that you have currently, so power lifting belts or whatever, I just need to open one one window.

02:30And because you have the view content, that means that you have the catalog set up. So you just need to go in and launch for remarketing, upsell, cross sale, give it a little bit of love and it's gonna be your most profitable campaign. I don't know,

02:43we are not running that honestly. It, it usually works well. We even have some successes with prospecting.

02:48Now this might be it, but I do think that you should have a carousel that's gonna be way better. Another thing that I suggest is you have the tough reps.

02:56Now I use reps in when I did bench before, so I don't know if yours are any better than the regular ones. If yes, explain how, explain why, show the difference. Maybe have somebody lift with your reps and then without reps just to to be able to see what what the

03:14users are gonna experience when they buy it. The main downside that we are advertisement is basically that it's kind of the same thing over and over again where you just have a lot of like kinder, just the products or just some kind of motivational videos where people lift weights,

03:30which is okay, but the downside to that is that they can go and see what motivational videos in YouTube. They came here to either get value or entertainment and I'm not sure if how that's gonna work for you, what you're currently doing. So my suggestion is educate them,

03:42explain to them, show them why you're best, and then just follow up with ads.

03:47Another thing that I think you should be doing is testimonials. Like of people that actually buy your products and then just tell, they need to tell to the camera, I love these guys because of this, this, and this. And you just use that as an add an add to

03:59the website. It, it massively improves your results. Give it a try. I have a lot more, a lot more that I would like to talk to you about. So if you have time, let's book a call and I can probably show you a lot more things that you're

04:12not aware of that you should test. Let me know. Thanks so much for watching. Bye.