Wild For Salmon

00:01Hey, bill, I hope you're doing well. So I just wanted to give you a sneak peek on some of the findings that we, we see currently going through the website.

00:09So, first of all they have a lot of things going for it them, but like, after I finish with that part, I'm just gonna start trashing everything that's wrong. And I found lot of things that need to be fixed days up. But first of all,

00:22the, the source of traffic they currently have is nice. There's a lot of people that know about them.

00:26Their, their bounce rate isn't bad. Most of their organic is coming from direct searches, so that means that they have a following and a brand that's recognizable and people are searching for them on Google. While on the other side, the only source of source of traffic is from you to YouTube.

00:41So they might have a good YouTube channel or something. So that's all I can see currently from this point.

00:46Now, from the looks of it, the website needs a little bit of work, and I'm gonna show you exactly where and why the aesthetics or the photos are incredible.

00:55And because of that, I think that any decent developer for Shopify should be able to just go to town and build an amazing website.

01:03And th this, currently what they have is 5% of what the website could be. Now, that's at least my opinion.

01:11But I can also put you in contact with a couple of developers that might share the same opinion anyways.

01:17When you look at the website the currently looks fine, but when you check this part out where you add products or try to do anything, the statics of the website is really bad.

01:26There's no guarantees, no colors. It's really hard for the human eye to pick, to, to lock onto something. It's non-intuitive.

01:32There's a lot of a lot of white space that is really not used.

01:36And you can see here, like, this looks terrible. So for example, here, people are ordering food, well, when we worked with Grow and Behold, they're a meat C company.

01:44So exactly what they're doing with salmon, these guys are doing with chicken and cow and everything else. A lot of the times people ask, what if it come, if, if it comes in late, what if it can get go bad? Or something like that.

01:56All of those things need to be answered on top of it.

01:58Some quality guarantees here should be added. Maybe some explanation about what additional about the product.

02:05Most people are not gonna spend too much time reading here or trying to figure out things.

02:10They're just, just gonna come here and try to figure out in the next 15 seconds do it like this or not. And then the second step that when, when you click on this page and when you go to the cart, you still wanna feel safe. So you wanna see some guarantees,

02:22you wanna see some trust science, you know, all of those options that you see, like trusted by Visa, MasterCard, all of those things that needs to be there on top of it.

02:30I think that most advertising channels like Google are gonna require you to have that. So that's gonna be a thing that they need to do.

02:37And of course, they're gonna have to do Google Ads because if they have a stable source of traffic from coming from Google organically, that means that they have competitors bidding on their name and stealing their customers.

02:48Or if they currently don't, they will soon. Because as they get more and more successful, it's easier for the competition to catch on.

02:55Now let's go to the bad part. Now, when you look at their ads, This all looks okay, but then I kind of start to realizing this is bad. So when you click on this one, it shows your 4 0 4 patient not found.

03:08So I was completely shocked and dumbfounded, and then I realized that they don't even have a pixel running.

03:12So I don't know what the hell is going on there, but they don't have a pixel, but they're running Facebook ads. They, they don't if it this, if it's not a bug and if pixel helper didn't die or something, or something weird is going on,

03:28they have a massive issue because they're blind, like they cannot see anything on top of the website.

03:34Performance overall could be improved. This is 34 for mobile, they should go at least above eight if they want a good track record with for any SEO or ad platform.

03:44So overall, in this four minutes if they're successful now after like just two months of us working on getting the website done or reorganize the ads, setting up the tracking, making sure that they're actually getting data, setting up the server side tracking.

03:59So anything, the Facebook messages you can pick up to Shopify, all of those things can be done in a month to two months, depending on how ready they are. And it, it just, it will massively transform the business and it'll open their eyes to

04:11everything they're not able to see now, which honestly, this is one of the worst ones this year. So, like, I didn't, I didn't see for a long time anyone run ads without actually the pixel there. So I just hope it's a bug with Facebook or something.

04:24Let me know what you think. I can write this up quite fast.