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00:00Hazy quiet. I chatted yesterday with Simon and I just love what you guys are doing. I want to send you out the video, just telling you what we think you could be doing better when it comes to digital marketing and a couple of other aspects of your business,

00:14because we see a lot of room for improvement. So the first thing that I would say is I checked out your ass. There's a lot of good stuff in here, but from what I can just see externally, it's not looking amazing.

00:28W the, the prospecting side of your campaign structure isn't developed fully, and I'll explain why and how, first of all, I see there's a lot of ads showing 50% off.

00:39I see that you have a couple of older ones showing as well, 30% off, which is okay.

00:44And like even 40% here. But the main issue is that you can see a huge amount of those ads that are showing big numbers for discounts.

00:54The moment somebody sees 30, 40, 50%, there is no going back.

00:59They will either buy with that discount, or if they are in the situation where they're, that this isn't applicable anymore, they will bounce. They won't buy from you.

01:08So my suggestion is start small, something like free shipping, then 10% off, 20% off, you're probably already giving away free shipping.

01:16So you can give like something like a free gift if they buy right away or something like that those things help you get somebody over the edge.

01:23And a lot of times they see businesses losing hundreds of thousands of dollars each year, just because they were trigger happy with our discounts.

01:31So just be mindful. There's, it's quite common for insecure marketers to just start, start blasting. This comes from everywhere, just so they can get some sales in the case that you stop using those big discounts.

01:43You're going to have a short time like of a drop, but if you have a strong enough prospecting system that should counteract that I'm looking at the other Screen with the roll down. So one of the Things that they really did, like is this approach where you tried what we

01:58call a teaching pitch, where she explains what the product is, how it works and all of that. But my suggestion is that you should set up a lot more visuals, so that it's just not a girl like here, and just talking to infinity, because that's not going to keep anybody's attention.

02:15My suggestion would be to have a lot of stock videos going over while she's talking to illustrate the problems. Like we had one project where we added the mosquito sound, just so the person would be just reminded of the agony of that sound.

02:31And I think that that strategy here is applicable. Like, you can start off the video with, is this you're in somebody lying in bed with open eyes and just, you can hear the snoring sound is driving.

02:41You insane, anyone going through that is going to resonate, insanely well with it and is going to make the person react if they'll hear it. So th those are just some of the things that you're quite close to doing. Right. So yeah, just try it out. Besides that,

03:00I think that the, you are illustrating the problem to an extent okay.

03:03Like these are, and these are okay. These are okay. But I would show a video as well, like in, in introduction, like, what is the problem, how it works, all of that. You can show all of that with against stock videos, if nothing else you can even play around with words.

03:20Like, did you ever want to murder somebody because they're snoring? I don't know if murder would be too stronger if Facebook would react to that, but we never tried using word murder, but anyways, if you do something like that's bigly when you, when you tested these, these are weird images.

03:36You don't see the frequently of Facebook. You don't see the frequently on any other social platforms to saying something like that might also help you get more attention. Besides that, I think that you have here, the dentist approach, which is really good. And, but I think that you should have like,

03:53had at least 10, 15, 20 other different versions of this. I doubt this is the only, like I know that you started this a year and a half ago, but I'm quite sure if it's still running and it's making you profits.

04:07And if it's making profit, that means that there's more room for improvement.

04:11So I would continue testing those angles out. I have a lot more to go over some, just going to start skimming a bit. One of the thing that I would look at is getting some influencers on board, the influencers that can be a really big tactic for you.

04:24If you want, we can jump on a call and I can explain to you what we specifically do to leverage influencers way better than anyone else.

04:31Besides that, I see that on your website, you have a lot of publications, a lot of features, a lot of things that are never mentioned in any single one of your ads. So, for example, I don't know if you did, but like these all features should

04:46have been posted on your ads as well, because it helps you build trust and authority and people with products like these are going to be skeptical.

04:54There's no one solution for everybody. The PR the people that have snoring issues feel infrequently, guilty, so they don't want to go through all of that ordeal.

05:03So the more things you can set up in your corner, you get yourself a better deck of cards.

05:09You should do it. And you have a lot of things that are on your website, like how this works. It should be cut out and placed into a couple of your prospect videos, for example, a business. So I'm just going to backtrack.

05:21So this would help you build trust and authority because of their authority.

05:26But if a person understands how your product exactly works was the science was the logic behind it. It is going to be really, really helpful for them. And they're going to be more understanding towards buying the product. If you can understand how it works, you're going to understand why

05:42you should buy it and the value it brings. So I would try using a lot of assets you have from the website and the advertising cycles as well. Another thing here, you have three different doctors.

05:52I would set up a remarketing strategy. You can set up basically three, three ads is a carousel and saying, this is why these doctors love Zeke.

06:01Why that's it? It's not a card, but like the main thing that people are going to want is to understand how it works to have trust, and to see that there's somebody with a toric, you're talking about this, and it's not just a drop shipping website

06:14or something. So those are the basic things I see that are really a lot of low-hanging fruit. I see that you have like a 60 day money back guarantee. That is, in my opinion, not pushed enough or at least in prospecting, it should be added on there under every video. I would even go with

06:32an ad saying this works 100%, or we give your money back, like a much more aggressive strategy.

06:39I kind of think that when you're already giving that way and it's already impacting your business, I will then use it to its full potential when it comes to advertising.

06:48Another thing that I think you should look at is just the websites and Amazon as well. I'm just going to show you this.

06:57This is your website speed optimization on mobile. It's 12 on desktop. It's a little bit better, but that's because that's the, it has a stronger configuration.

07:06So it's going to load always better. So one of the things that you need to set up properly is the website.

07:12If the website is lacking optimization, so it's slow, it's clunky, it crashes, it doesn't track properly. There's dead. Links are dead buttons.

07:20People are gonna leave because first of all, a shitty website, this is not going to give you a lot of a lot of trust.

07:27And at that moment, people started getting scared about I presume you don't use this, but I think you should install this heat maps to exactly see each session, how people are using your website.

07:39That's going to really give you a good insight on what you're doing right from that aspect. We also wrote the book on how to optimism e-commerce website properly. So my suggestion would be, I'm going to send that book to you. My suggestion would be to read

07:52through it. And then you can ask me all of the questions on a call later. But besides the optimizations and issues with the mobile phone loadings I, there's just a lot of chaos on a page like this.

08:04And I presume that most of your customers are going to be old, older people at 40 40 plus that's just the presume. I just presumed that it doesn't need to be right, but you can see this it's all over the place.

08:19It's clunky things, jump out. I would suggest that you find a way or at least sit down and think about the way of how to get feedback from people.

08:29What was their first takeaway when they engaged with your website? Because my, what the, I think here is the danger that people are just going to come here.

08:38There's too many things going on. They're going to get confused. They're going to get scared and there's no one single takeaway.

08:44So you need to understand that at least one takeaway that you want to make clear to the person reading or viewing your website.

08:52It's basically like a political campaign. Make America again, if you want it, that's at least what you're going to remember out of all of the cares happening and the, all the, the, the, the shorter and the more easily to understand message the better it is for you, because it's going to stick longer.

09:10And with the chaos like this, you're basically people are gonna forget you much faster. So you should try something like never never cause now I got stuck anyways, but you can look at something never get never have a snoring issues. Again, the only path that the snoring system,

09:30what whatever, but my suggestion would be, make it short, make it sweet, make it precise.

09:37I think that your, that your whole system, your whole foundation is a business is doing quite well.

09:43It just needs to be organized and structured properly. I'm going to give you one other example that they've noticed this.

09:51Just give me a second to copy this link. So is this okay?

10:01Yeah, it doesn't open what one is anyways. There's a picture of a guy showing the product.

10:06This one, I think something like this should be able to use the knots or video or whatever, but this is effectively scientific data that your users gathered by themselves.

10:18And right now, as marketing is, there is no more, no one more powerful thing than this.

10:27What you have here, your users giving you data. I see that your, your Amazon reviews are not insanely high.

10:36But I understand in this situation, there's no one solution. People are complaining about dishes with their teeth being pulled or moved, or it's a strength, a strong on the jaw.

10:46It really depends. Who's sensitive to what degree. And I understand that this is something that you're probably trying to step away because you're afraid of how people are going to react, but at least things like these should be set up in your website.

10:58Another thing that I think you should set up is this, this is what we call a tank page. Basically this is a 100% full proof explanations, explainer page. So what you want to do is ask all of your customers, all of your clients do send you at least one short video selfie and

11:18write a couple of sentences with their experience with your products. And you should place this. You can see, this is like the longest page on the internet. Probably just place every single person you're working that bought your product and sent you this on one specific page.

11:35So when somebody completely new opens it, it's gonna look like you have 50,000 people here.

11:40And then that reflux that we all have, like, if so many people tried something, it must be good. That's going to kick in.

11:46And that page, the more you add to it, the better it's going to work, the better it works, the more money you're going to make it easier.

11:52It's going to be for you to manage even client disputes, because you can always show them and say, yeah, man, but like, give it a little bit more time to see how many people are loving it or whatever other approach you want, but there, but in my opinion,

12:06you are potentially able to make a lot more money with all of the resources you already have not to mention a lot of the other things that you can build out and develop through time.

12:17So, yeah. If you like what I'm talking about, let's book a call, just tell Simon, and he's gonna arrange one for us.

12:24Thanks so much.