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Conversion Rate Optimisation for E-Commerce and Lead Generation — Fix Profit Leaks Before Spending on
Ads

TL;DR
Digital Rocket's CRO service identifies and fixes conversion bottlenecks on e-commerce websites and lead generation landing pages before any ad spend goes live. We have documented a 25% Google Search conversion rate for a real estate client, improved email sign-up rates from 0.49% to 0.93%, and recovered an average of $19 per abandoned checkout versus the $5 industry standard. CRO is not a standalone project at Digital Rocket — it is the foundation of every engagement.

What Is Included

Website and funnel audit. — conversion funnel analysis from first click to purchase or lead submission
Profit leak plugging. — highest-impact CRO fixes applied before any paid ads go live
Landing page optimisation. — optimise or redesign landing pages matched to campaign audiences
Form optimisation. — redesign sign-up, lead capture, and checkout forms to maximise conversion
Page speed and Core Web Vitals. — identify and flag LCP, CLS issues with developer remediation
A/B testing and data analysis. — structured tests with clear hypotheses based on user behaviour

Results

25% Google Search conversion rate — Peard Real Estate, property management rental queries
18.75% conversion rate with 12.50% CTR — Peard Real Estate, rental appraisal landing page
Form sign-up rate doubled — Mountain Metal Arts, 0.49% to 0.93%
$19 recovered per abandoned checkout — versus $5 industry standard
Enabled 3x ad spend scaling — Nomadic State of Mind, $6K to $18.5K/month maintaining 4.32 MER

Pricing

A standalone CRO audit starts from $2,000 as a one-time project. Ongoing CRO is included in all full-stack engagements. The audit delivers a prioritised list of fixes with expected revenue impact for each item.

Frequently Asked Questions

Paid ads send traffic to your website. If your website does not convert that traffic into sales or leads, every ad dollar is wasted. Fixing these issues first means every dollar of ad spend works harder from day one.

The average Shopify store converts at approximately 1.5–2%. Our best-performing e-commerce clients achieve 3–5% after CRO work. Revenue per session and profit per visitor are more meaningful metrics.

A standalone CRO audit takes 5–7 business days. Within a full-stack engagement, the initial CRO and profit leak plugging phase takes 1–2 weeks and is completed before any ads go live.

Yes. For lead generation clients, we design and build dedicated landing pages for each campaign or ad group. For e-commerce clients, we optimise existing Shopify product pages, collection pages, and checkout flow.

We track conversion rate, revenue per session, cost per acquisition, abandoned cart recovery rate, and lead-to-close rate. Every CRO change is tied to a measurable revenue outcome.

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