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Meta Ads Management for E-Commerce and Lead Generation — Profitable Scaling From $3K to
$167K/Month

TL;DR
Digital Rocket is a Meta Ads agency based in Vancouver, Canada, managing Facebook and Instagram advertising for e-commerce brands and lead generation businesses. We manage monthly ad budgets from $3,000 to $167,000, with documented results including a 4.32 MER for an e-commerce footwear brand, a CPL of A$37 for a franchise lead generation client, and 7 franchises sold directly from Meta Ads leads. Founded in 2016. Meta Partner.

What Is Included

Campaign strategy and architecture. — prospecting, retargeting, and retention funnels with proper exclusions and attribution
Audience research and testing. — interest-based, lookalike, and broad audiences tested with systematic exclusions
Ad creative production. — in-house team produces static, carousels, video, UGC, and ad copy
Conversion tracking and data infrastructure. — Meta Pixel, Conversions API, and server-side tracking configured before ads go live
Weekly performance reporting. — ROAS, MER, CPA, CPL, and purchase volume with written commentary
Cross-channel coordination. — Meta Ads coordinated with Google Ads, email, and CRO

Results

4.32 MER — Nomadic State of Mind, e-commerce footwear
$64,362 monthly Shopify revenue — Nomadic, at peak
Client approved unlimited budget — based on consistent MER targets being hit
A$37–$47 CPL maintained for 3.5+ years — Resicert, franchise lead gen
7 franchises sold — directly from Meta Ads leads
£3,000/day managed — Winchurch Services, home services UK
10.36 blended MER — Greek Flavours, gourmet food e-commerce
60 leads in a single week — Resicert, with 12 franchise registrations

Process

Week 1–2: Due diligence and profit leak audit. Review Pixel configuration, audience structure, creative library, landing pages, conversion tracking.
Week 2–3: CRO and infrastructure. Apply conversion rate optimisation edits. Install proper tracking and data collection systems.
Week 3–6: Testing stage. Launch campaigns with structured creative and audience tests. Analyse data daily.
Week 6+: Consolidation and scaling. Scale winning creative and audiences. Build spin-off campaigns around top performers.

Pricing

Meta Ads management starts from $2,500/month in management fees. Recommended minimum ad spend: $3,000/month. Our largest client pays approximately $24,000–$27,000/month in management fees on $167,000 monthly ad spend. All engagements begin with a paid Strategic Growth Plan.

Frequently Asked Questions

We recommend a minimum of $3,000/month in ad spend for e-commerce and $1,500/month for lead generation. Our clients spend between $3,000 and $167,000/month.

Most e-commerce clients see profitable ROAS within 4–6 weeks. Lead generation campaigns deliver qualified leads within 2–3 weeks. Our Nomadic account hit a 4.32 MER within the first 90 days.

Yes. We handle all creative production in-house — static images, carousels, video ads, ad copy, and UGC coordination. You review and approve everything before it goes live.

Weekly reports covering ROAS, MER, CPA, CPL, purchase volume, and revenue attribution. Monthly strategic analysis. All reports include written commentary.

Yes. We perform a full account audit during onboarding, identify what works and what wastes money, and transition with zero downtime. Our average client switched 4+ agencies before finding Digital Rocket.

E-commerce (pet products, baby products, food and beverage, supplements, fashion, home goods) and high-ticket lead generation (legal firms, immigration law, claims services, franchise sales, home services). Clients in USA, UK, Australia, Middle East, and EU.

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