Job Description
Digital Rocket is an agency dominantly located in the Balkans, combining the ingenuity of the Balkan people & the strong economical advantage of the region.
Our goal is market dominance and we work exclusively with international clients from the US, UK, AU & Canada.
We want to give our clients only the best, brightest minds from our region.
Our ability to adapt fast, learn new skills, and improve is what makes us better in the global advertising market.
Why Digital Rocket
Education: Besides having a big team to learn from, we also have a vast pool of resources from courses, to our own IP to a network of partner agencies and contractors
Growth: Every single person in our team reports massive growth!
A lot of our team members that now manage 6-figure ad spending have got their 1st clients with us.
Clients: Bored of working on small, unexciting clients? Our training system will help you achieve things you were previously taught impossible!
If you have these abilities and values, read on:
Experienced Email and SMS marketing specialist who can think outside the box, continuously improve and develop & is a team player
Responsibilities and Duties
- Identify, build, execute, optimize and measure both email campaigns and email automation flows including copy, creative, send strategy and list/persona targeting
- Build, execute, optimize and measure both SMS campaigns and SMS automation journeys including copy, send strategy and list/persona targeting
- Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral retargeting, and track email list quality and health
- Develop high-impact A/B testing (layout, format, frequency, and copy) to improve email performance and continually improve performance
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar, and spelling
- Ensure mobile-friendly email templates
- Collaborate with teams within and outside the marketing department to deliver valuable content.
- Maintain a healthy communication content schedule that is both engaging and effective
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Analyze campaign performance and suggest improvements
- Report on KPIs from email marketing campaigns
- Ensure emails follow industry policies and best practices
Requirements
- 2+ years experience in a data-driven, email communications role
- Experienced with email service providers
- Experience with SMS platforms
- Experience with: Klaviyo (must), HubSpot, ActiveCampaign, MailChimp, GoHighLevel (is a plus)
- Ability to guide and communicate priorities including communicating status to key stakeholders
- Superior written communication skills with an innate attention to detail
- Bonus:
- Basic HTML & CSS skills,
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization, and advanced features
- Bonus:
Compensation
- Ability to work from home;
- Flexible working hours;
- Team-building activities;
- Training
- Learning & development opportunities
If you feel you qualify for the position of Email and SMS marketing specialist, send us your CV in English and start the application process today!
Good luck,
The Digital Rocket team
Email & SMS specialist
The Email and SMS Marketing Specialist develops and executes all email and SMS initiatives and strategies to drive revenue and grow our database.
Responsibilities and Duties
Identify, build, execute, optimize and measure both email campaigns and email automation flows including copy, creative, send strategy and list/persona targeting
Build, execute, optimize and measure both SMS campaigns and SMS automation journeys including copy, send strategy and list/persona targeting
Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral retargeting, and track email list quality and health
Develop high-impact A/B testing (layout, format, frequency, and copy) to improve email performance and continually improve performance
Proofread emails for clarity, grammar, and spelling
Ensure mobile-friendly email templates
Collaborate with teams within and outside the marketing department to deliver valuable content.
Maintain a healthy communication content schedule that is both engaging and effective
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Analyze campaign performance and suggest improvements
Report on KPIs from email marketing campaigns
Ensure emails follow industry policies and best practices
Requirements
2+ years experience in a data-driven, email communications role
Experienced with email service providers & SMS platforms – Klaviyo (must), HubSpot, ActiveCampaign, MailChimp, GoHighLevel (not necessary, but good if you know)
Strong interest in modern marketing technology trends and techniques
Strong organizational skills
Incredible written & spoken English. Since this role requires daily communication with international clients and their teams, high-level English skills are essential.
All of the work is logged into Hubstaff. Time tracking + screenshots are non-negotiable.
Bonus:
Basic HTML & CSS skills,
Write newsletters, including all company updates
Upgrade our email templates using graphics, personalization, and advanced features
