Affordable Serv
Ideas for growing your business
- Pair email with SMS, since SMS lands in the inbox, not promotions
- A membership with member pricing enables seasonal cross-sell offers
- Email and SMS improve retention, but will not grow the business alone
Recorded by Ivan Janku for Affordable Serv. Unscripted, language included.
Full transcript
00:00Hey Jason, nice to meet you. So I just looked at your website quickly and I'm just going to give you some ideas of what we could potentially do. Now I tried looking at your, numbers first to just figure out how your business works and everything it does
00:14look like a typical local business hvac and everything else so the the main thing here is the bounce rates and everything that I can see so probably software is to show me the correct numbers but you do expect you have some email lists in my experience email lists are okay but
00:29I would combine them with SMS marketing SMS marketing has a lot more benefits mainly because you can easily. Get top of mind already on email you end up in the spam folder or suggestions and promotions and something like that.
00:41With SMS you just end up in their inbox especially if you can have some kind of special approach for example.
00:49If you make a membership and you're affordable, then they get a special price or something like that.
00:55So the whole idea would be that they become a member. That's how they work with you. Because of that, if we do an angle like that, then we can have a specific season.
01:04So for example, when the seasons are for the ACs, we can make a special offer and then we push to everybody that did pest control. We send them an offer for three months later.
01:15For the ACs and something like that. So things like that could be done really well. When it comes to, that way if we have that membership then we can then utilize that for, through Facebook ads, YouTube ads, something like that. Another option would be.
01:30To just run a lot of Google ads and just see how that would go. That's kind of the rough angle.
01:37Email and SMS are not going to grow your business. It is going to help you have more retention and better recurring revenue.
01:46Customer but besides that it's not going to make a big change.
01:50And so now it really depends on where your business is at because you know that service based business like yours and like mine have limitations of how many customers can serve. If you have. Enough customers and you're not planning to grow and not scaling the business anytime soon,
02:03then just focusing retention and increasing the lifetime value makes a lot of sense.
02:08But if you plan to expand and grow, that's going to be another option.
02:11As well, I worked with similar businesses like yours that are franchise businesses.
02:17So I don't know if you're franchising and expanding to that market.
02:20I just wanted to ask. Anyways, these are just some quick questions.
02:23Let me know if you have any questions back. Yeah, if you're around maybe tomorrow a couple of hours earlier than like three or four hours early and at this time I can jump protocol easily
