Metal roofing contractor, Melbourne

00:00Hey Hutch, my name is Ivan, I'm from Digital Rocket, and a while ago you filled out one of our forms, which caught my attention. I wanted to check out what you do and how your business operates, and then I started digging a bit.

00:13And then when I use my tool, similar web, I started uncovering some things that I taught you wanted to know about. First of all, if you want to improve your results, you need to look at where your problems lie.

00:24And you can see this number here, it's only 10 seconds. Speaking with most people, come to your website and leave. Now, talking about this because I want to help you get your business to actually convert customers. From the digital traffic you're right now getting.

00:38So, we need to solve this before we think about increasing the amount of total visits because it's pointless if most people just leave.

00:47Now, the second thing that I looked at is the mobile optimization.

00:50Because 80% of your traffic comes from mobile phones, meaning that we have a problem somewhere here because most people leave and it might make sense because this on a mobile screen looks terrible. It's hard to read.

01:05This is clashing s- Thank you for watching. It's hard on the eyes.

01:07It's just all over the place. And my perspective on this is that it pushes a lot of people off because it's hard to use the website. Uh, on the phone, I know that it looks better on the desktop, but only 20% or less of people come to your website.

01:22They threw the desktop. So we need to have the mobile optimization first.

01:27So what I would look at just in general is the whole website.

01:32The first impression is overwhelmed. Umm, you can also switch them out to actually help to lead to your Google reviews that are good. And you have a 4.9 result.

01:50I think, or something like that in Google reviews. So I think that number should also be displayed prominently.

01:56Now. Well. The thing from the bottom here, these two things. Also trust sign symbols, so I would move that up. All the way here. So just some concepts.

02:05Now, I think that you have to have some kind of offer that you're pushing. So, I went in on a couple of different AI tools, pulled a lot of data from Reddit and other users that, are just unhappy with their service that they got from their roofers.

02:22And then as the AI's went through that and, uh, assessed that, I used that to build this landing page.

02:29This landing page is basic. I kind of think that it needs a little bit more work, but they made this in, like, half an hour.

02:38I was having fun. So, uh, my perspective to this is going to be that you're, You have a strong call to action to some, to, to, to people right the way that they know they're at the right place.

02:48Um, you have here some additional information. I would love to have pictures of the rules or even people or, ideally, you're one of your staff members on the location with the owner.

02:58My perspective is that we need to get the information set up better and, and display better because I'm quite sure that your offer is way better than what is communicated on the website, which is causing you to bleed a lot of money and not be able

03:12to grow. Now, I don't know if you're doing well. Outside of the business, but the fact that you fill out the form kind of leads me to this pushing towards, uh, it leads me towards thinking that you want to grow more.

03:23So having offers like this, repair option, replacement options, uh, having a lot more examples that are kind of easier on the eyes. Uh, a lot of before and afters would help.

03:33Having numbers like this, I would kind of move this up, but yeah, I did it like this this time. Um, and having a lot more testimonials is gonna help you.

03:41Having stuff like what is included was guaranteed and stuff like that is also gonna help you a lot. And also offering something like a free assessment would be of help. Uh, frequently asked questions is also another thing that people love and then we made

03:55this sexy quick, uh, access form to you. Uh, which honestly it's all built by AI, so it's quite simple, quite easy. And I know you're gonna ask, is it mobile optimized? I sure hope so.

04:08So, when you- Oh, sorry. So, when you look at this whole website, it loads way better.

04:17It's optimized way better. The fonts are way better. It's easy to read. It's- I know this is nowhere close to which you would want, but I'm just giving you an example of what's- what needs to be done in order for your website to properly convert.

04:30So this is just one example of the transformation. We can talk about, uh, uh, proper transformation of your website, uh, on a call if you're interested later.

04:38I wanted to show you some examples, Pulls. So I wanted to show you some examples on what your competition is doing to generate traffic and get more customers.

04:49And you can see, guys like this are doing quite well where they're recording themselves if we can have a couple of videos like this before and after. And the testimonials, I think you're going to be able to track quite well because most of

05:02your competition isn't doing that great on their ads at all. So, yeah, there's a lot of things that we can additionally talk about, but I would point out that this.

05:13This is the thing that's causing you. So, what I would say is that this is the thing causing you to.

05:21Not grow. Now, I also had some fun because I used the AI.

05:26Uhh, not sure if I'm gonna record this properly, but, uhh, I made s- some images with the AI's where I just wanted to prompt people. So, we can have, as they're talking about, water damage, uhh, and then we can have a new payment plan.

05:42So, if you've offered payment plans and then compare it to, uhh, water damage. It could be quite good, uh, as an ad because it's going to prompt people to action, fear prompts people to move. Uh, another option is something like this, 100% satisfaction is just examples of how ads

05:58could look. And another design that we made, again, by focusing on the data we found online.

06:05Uh, I'm just talking about this, we're not an AI agency, uh, I was just having fun.

06:11But when I built these assets, I wanted to show you them anyways.

06:15Um, if you're interested, let's book a call, because I think that, uh, if we went through this transformation, you would be able to generate new customers and have trash in, for your business and actually grow it, because you're gonna. Because you're gonna know from where

06:31your new customers are coming from. And right now, what you have from your website, it's not even converting, let alone tracking anything properly. So, hopefully, if you wanna get this fixed, book the call on the button above.

06:42Talk to you soon. next