Austin Film Festival

00:00Hey guys, my name is Ivan. I'm from Digital Rocket, and I'm recording to you a video today on how to improve your results and sales with paid ads and how to grow your revenue profits.

00:09Now, first things first, I'm, we had a client exactly the same type of website. It's in Canada, how similar you guys are and actually have the exact same issues. The first thing is I see that you're running basic advertisement, which is, okay, you have this one ad and that's nice,

00:25but you have 137,000 people on your website, so, which means that you should be able to monetize it to a higher degree. Now, what is happening here?

00:34You, you are trying to be, to make one website be everything.

00:37So it's not just like about your mission and about like what you do, it's, you also have merch, then you have festivals and conferences, so events and you sell tickets as well to that.

00:47You have competitions, then news events and everything else, and then membership and donations. Now this is three to four businesses in one or three to four elements of a business in one, which is too much for one website to take care of.

01:02So exactly the same thing as modern drummer here. So basically they're trying to be a magazine.

01:07They're trying to be a teaching service and on top of it to sell merch which just confuses the pixel and confuses the algorithms on what you're trying to achieve. Now this is where we had like end the deal with them because we tried getting them to change to,

01:23we have two websites, one to be the magazine slash teaching block teaching block where they can subscribe to the magazine, they can buy lectures, they can buy event tickets, and that's it.

01:34So that's one element just for the musicians. And then at the other end, we wanted to build a basic shop of a store, which is not expensive, just a simple store and then sell merch in everything that's physical and needs to be shipped on another website.

01:49That has a lot of benefits, but mainly because the data that's appropriated by Google Meta doesn't matter who is gonna be easy to understand.

01:57Somebody came, bought a ticket for a show or came and and bought something that's merchandised and then you can understand to a higher degree.

02:04Now, I do do understand it for somebody that's not that deep in metas, it kind of looks similar, like, why are you not running ads for the tickets next to the, the merch now?

02:14It just doesn't, it just doesn't work. If you're gonna have events, people are gonna act differently and buy differently with different buying patterns than buying something physical and vice versa.

02:25So that's the first thing that I would look at. Another thing that I would look at is setting up a lot of remarketing.

02:31One really good thing that somebody did is they set up the view content event. That means that you can run dynamic product ads.

02:37So basically meaning that anyone that saw anything on your website can be easily retargeted from your product catalog. Now, the dynamic product ads are usually your most profitable ads due to the fact that they're not a conversion campaign, they're a catalog sales campaign.

02:52So they're they're under a different bidding system and because of that they don't cost as much, but On top of it, they can show to people with high frequency.

03:02And because you usually show them what they just watched, they're gonna be interested in clicking. And on top of it, you show them a couple of products that are similar, that the algorithm figures out what they, how to do it, and you are,

03:13you are done, done. It's quite a simple and easy system how to make an additional amount of money. So my suggestion, just listen to me set up the Desire products, it's gonna start making you money right away. And if that happens, please book a call with me and let's go over how the this website

03:29can be monitored is way better. But I just wanted to tell you right away, I would still keep the same idea, just have two websites, one to sell stuff, one to publish stuff and make events and everything else.

03:39It is gonna work 50 times better. It's not expensive to set up and it's easier even for the users at the end of the day.

03:45Thanks so much for watching the video and yeah, you don't need to implement it and I apologize if you wanna call earlier.

03:51Just let me know. Talk to you soon. Bye.